Awe Inspired is a fine jewelry company that celebrates female empowerment and honors iconic women and goddesses from history and mythology. Founded in 2017 by three-time cancer survivor Jill Johnson and her son Max, the brand aims to create beautiful, meaningful pieces that serve as symbols of strength and inspiration. Awe Inspired is known for its commitment to quality craftsmanship, using materials like gold vermeil, sterling silver, and 14k gold, often adorned with diamonds and gemstones. A core part of their mission involves giving back, with a portion of every sale donated to charitable partners supporting women's causes.
The Los Angeles hub serves as the core for Awe Inspired's design, product development, marketing, e-commerce operations, customer service, and overall brand strategy.
As a digitally-native brand with a recently opened flagship store, their operational spaces are likely designed to foster creativity and collaboration. The retail store features unique design elements reflecting the brand's aesthetic.
Awe Inspired's work culture is likely mission-driven, creative, and collaborative, emphasizing empowerment, inclusivity, and a passion for storytelling through jewelry, reflecting their brand values.
The Los Angeles headquarters and flagship store are pivotal for Awe Inspired's brand identity, creative output, and connection with its community, leveraging the city's dynamic fashion and artistic environment.
Awe Inspired primarily serves a global audience through its robust e-commerce platform, offering international shipping to numerous countries. Their brand messaging, focused on universal themes of empowerment and mythology, resonates with customers worldwide. While their physical operations and flagship store are based in the US, their digital footprint and customer base are distinctly international.
Specific corporate office street address is not publicly listed; operational management is centralized in Los Angeles. Their first retail store is located at 8446 West Third Street, Los Angeles.
Los Angeles
California
USA
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As of April 2025, Awe Inspired' leadership includes:
Awe Inspired has been backed by several prominent investors over the years, including:
No major C-suite executive hires or departures at Awe Inspired have been publicly announced in the last 12 months. The company continues to be led by its founding team.
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Awe Inspired's primary public-facing email is for customer support and general inquiries. While specific internal employee email formats are not publicly disclosed, common corporate structures such as [first].[last]@aweinspired.com or [first_initial][last]@aweinspired.com are often used in similar companies.
[first].[last]@aweinspired.com or [first]@aweinspired.com
Format
hello@aweinspired.com (customer service)
Example
70%
Success rate
WWD (Women's Wear Daily) • November 16, 2023
Awe Inspired, the direct-to-consumer meaningful jewelry brand, opened its first physical retail location on West Third Street in Los Angeles, California. This marks a significant milestone for the previously online-only brand, allowing customers to experience the jewelry in person....more
MR Magazine • November 9, 2023
Awe Inspired partnered with celebrity stylist Shadoh Lunn to release an exclusive jewelry collection. The collaboration merges Lunn's distinctive style with Awe Inspired's focus on empowering and symbolic designs....more
Forbes • April 3, 2023
Awe Inspired launched a special collection for Sexual Assault Awareness Month, with 100% of proceeds from the collection benefiting RAINN, continuing their commitment to supporting survivors and raising awareness....more
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