AWAL
AWAL's Overview
AWAL (Artists Without A Label) is a global music recording company that provides a modern alternative to traditional record labels. Acquired by Sony Music Entertainment in 2021, AWAL offers a range of services including digital and physical distribution, marketing, A&R, sync licensing, and detailed data analytics. They empower independent artists by allowing them to retain ownership of their music and offering flexible, transparent partnerships. AWAL is known for working with a diverse roster of emerging and established artists across various genres, helping them build sustainable careers.
Where is AWAL's Headquarters?
HQ Function
Serves as the central hub for AWAL's global operations, strategic decision-making, core A&R activities, international marketing campaigns, and technology development liaison.
Notable Features:
Located in a prominent building in Hatton Garden, known for its creative and business communities. The office space is likely designed to be modern and collaborative, reflecting its music and tech-focused identity.
Work Culture:
Artist-first, innovative, and collaborative. The culture combines a deep passion for music with a forward-thinking approach to the industry, emphasizing transparency and partnership with artists.
HQ Significance:
The London HQ is pivotal for the global independent music scene, connecting UK and international artists with worldwide audiences and leveraging London's status as a major music industry capital.
Values Reflected in HQ: The headquarters' operations reflect AWAL's core values of artist empowerment, transparency, innovation, and global reach.
Location:
AWAL supports artists globally with digital and physical distribution to hundreds of territories. Dedicated teams in key music markets including North America, Europe (UK, Germany, Nordics, France), and Australia provide localized A&R, marketing, and operational support. This ensures artists can effectively reach and engage audiences worldwide, leveraging local expertise within a global framework.
Street Address:
The Johnson Building, 77 Hatton Garden
City:
London
State/Province:
England
Country:
United Kingdom
AWAL's Global Presence
Los Angeles, CA/USA
Address: Serviced offices in the Hollywood music district, e.g., 9000 W. Sunset Blvd vicinity
Manages relationships with West Coast artists, labels, and industry partners; drives US-specific marketing campaigns.
New York, NY/USA
Address: Office presence in Midtown Manhattan, a central business and media hub
Supports East Coast artists, liaises with New York-based media and music companies, and contributes to national campaigns.
Sydney/Australia
Address: Strategic office in a key creative precinct like Surry Hills
Develops and supports artists from the APAC region, tailoring global strategies for local market impact.
Berlin/Germany
Address: Office presence in a central Berlin district, hub for European music
Facilitates engagement with the German and broader European music market, supporting local talent and campaigns.
Stockholm/Sweden
Address: Located in a central area, leveraging Stockholm's reputation as a music innovation hub
Taps into the rich talent pool of the Nordics, providing support and global reach for artists from this region.
Buying Intent Signals for AWAL
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Executive Team of AWAL
As of April 2025, AWAL' leadership includes:
Investors of AWAL
AWAL has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
AWAL continues to strengthen its team with strategic promotions and hires. While major C-suite changes are infrequent post-Sony acquisition, key departmental leadership appointments bolster its artist service capabilities.
New Appointments:
Technology (Tech Stack) used by AWAL
Discover the tools AWAL uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
AWAL Email Formats and Examples
AWAL's email format typically follows standard corporate patterns. The most common format appears to be the first initial followed by the last name.
flast@awal.com (e.g., jdoe@awal.com) or first.last@awal.com (e.g. jane.doe@awal.com)
Format
loloinick@awal.com
Example
80%
Success rate
News and media
Music Business Worldwide • February 20, 2024
AWAL signs global deal with Laufey
Grammy-winning Icelandic-Chinese artist Laufey has signed a global recording deal with AWAL. The deal covers new music from the artist, who has seen significant independent success....more
Record of the Day • November 2, 2023
AWAL promote Aaron Bogucki to VP, Marketing & Audience, UK & International
AWAL announced the promotion of Aaron Bogucki to the role of VP, Marketing & Audience, UK & International. He will continue to report to Paul Trueman, GM UK & SVP International Marketing....more
MusicWeek • May 19, 2023
AWAL signs global deal with Jungle
Electronic music duo Jungle has signed a global deal with AWAL for their fourth studio album, Volcano. This marks a continued partnership, as their previous album was also released via AWAL....more
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