AVR
AVR's Overview
AVR is a globally recognized specialist in developing and manufacturing a comprehensive range of machinery for potato cultivation. With roots dating back to 1849, the company offers solutions for seedbed preparation, planting, ridging, haulm topping, and harvesting. AVR is committed to delivering high-quality, durable, and innovative machines that help potato growers worldwide improve their yield, efficiency, and overall operational success. Their focus lies in user-friendliness, gentle potato handling, and adapting to the evolving needs of modern agriculture.
Where is AVR's Headquarters?
HQ Function
Serves as the primary hub for AVR's global operations, including R&D, engineering, manufacturing of core machinery, and corporate administration.
Notable Features:
Modern manufacturing plant with advanced production lines for potato harvesters and planters, dedicated R&D facilities focusing on agricultural innovation and sustainable farming solutions.
Work Culture:
A culture of engineering excellence, innovation in agricultural technology, and a strong focus on quality and customer satisfaction. Emphasis on collaboration, practical solutions, and a deep understanding of the agricultural sector's needs.
HQ Significance:
The Roeselare headquarters is central to AVR's identity and operations, driving product development, manufacturing excellence, and strategic direction for its global market of potato growers.
Values Reflected in HQ: Commitment to innovation, quality craftsmanship, sustainability in agriculture, customer-centricity, and long-term partnership with farmers and agricultural businesses.
Location:
AVR has a significant global footprint, exporting its potato cultivation machinery to over 50 countries worldwide. Beyond its primary manufacturing and operational sites in Belgium, the Netherlands, and Germany, AVR operates through an extensive network of carefully selected official dealers and importers. This robust network ensures local sales expertise, timely service, readily available spare parts, and technical assistance, effectively supporting potato farmers and agricultural enterprises across Europe, North America, Asia, Africa, and Oceania.
Street Address:
Meensesteenweg 545
City:
Roeselare
State/Province:
West Flanders
Country:
Belgium
AVR's Global Presence
Veendam, Groningen, Netherlands
Address: De Zwaaikom 11, 9641 KV Veendam, Netherlands
To provide localized sales, comprehensive after-sales service, spare parts availability, and technical support to Dutch farmers and agricultural contractors, ensuring optimal machine performance and customer satisfaction.
Altheim, Bavaria, Germany
Address: Gewerbepark 1, 84051 Altheim, Germany (AVR Agrar Handel und Technik GmbH)
To manufacture specialized equipment closer to key Central European markets, cater to the specific needs of German agricultural businesses, and provide dedicated local support and technical expertise.
Buying Intent Signals for AVR
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of AVR
As of April 2025, AVR' leadership includes:
Investors of AVR
AVR has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information, there have been no significant C-suite executive hires or departures publicly reported at AVR in the last 12 months, suggesting stability in the top leadership team.
Technology (Tech Stack) used by AVR
Discover the tools AVR uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
AVR Email Formats and Examples
AVR primarily utilizes the email format [first].[last]@avr.be for its employees. This is a common professional email structure within the organization, facilitating direct communication.
[first].[last]@avr.be
Format
stefan.top@avr.be
Example
85%
Success rate
News and media
Future Farming • October 13, 2023
AVR Unveils New Ceres 450 Four-Row Trailed Potato Harvester
AVR showcased its new Ceres 450, a four-row trailed potato harvester with a 9-tonne bunker, at the Agritechnica trade fair. The machine is designed for increased sieving capacity and enhanced user-friendliness....more
AVR Official Website • June 20, 2023
AVR Launches AVR Connect for Real-Time Puma Harvester Insights
AVR introduced AVR Connect, a digital platform providing users of its Puma series potato harvesters with real-time operational data, machine status, and performance analytics to optimize harvesting efficiency and decision-making....more
AVR Official Website • November 7, 2023
AVR Showcases Full Potato Machinery Line-up at Agritechnica 2023
AVR highlighted its comprehensive range of potato cultivation equipment, from planting to harvesting, at Agritechnica 2023, emphasizing innovations in precision farming, capacity, and gentle potato handling to meet modern agricultural demands....more
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