HQ Function

Primary manufacturing, design, engineering, and administrative operations for the Aviara brand, leveraging MasterCraft's extensive boat-building infrastructure.

Notable Features:

State-of-the-art boat manufacturing facility featuring advanced robotics, dedicated R&D labs, extensive assembly lines, paint shops, and rigorous quality control stations.

Work Culture:

As part of MasterCraft, the culture emphasizes precision manufacturing, innovation in boat design, skilled craftsmanship, and a commitment to quality. It's a team-oriented environment focused on producing high-end marine products for a luxury market.

HQ Significance:

This facility is the exclusive production site for all Aviara boats, ensuring consistent quality, adherence to brand standards, and the application of MasterCraft's decades of boat-building expertise.

Values Reflected in HQ: The headquarters and manufacturing operations reflect values of precision, innovation, American manufacturing excellence, quality craftsmanship, and a commitment to luxury.

Location:

Aviara boats, under the MasterCraft Boat Holdings umbrella, are distributed internationally through a carefully selected network of authorized dealers. While the primary market focus is North America, Aviara's presence extends to various international regions where luxury boating is prominent. Global functions supported include sales, targeted marketing, product distribution, and after-sales service, all facilitated through MasterCraft's international operations and the dedicated dealer network.

Street Address:

100 Cherokee Cove Drive

City:

Vonore

State/Province:

Tennessee

Country:

USA