Avenida+ is a prominent e-commerce aggregator dedicated to acquiring, operating, and scaling successful digital-native brands, with a primary focus on the Latin American market. Formed from the merger of Merama and Valoreo, Avenida+ leverages technology, data analytics, and deep market expertise to empower entrepreneurs and accelerate the growth of brands on major online marketplaces and direct-to-consumer channels throughout the region.
The headquarters serves as the central command for strategic planning, investment decisions, technology development, brand acquisition due diligence, and consolidated operations management across Latin America.
Likely modern office facilities equipped with advanced technology, designed to foster collaboration and innovation, located in a prime commercial area with access to talent and business partners.
Avenida+ fosters a dynamic, data-driven, and entrepreneurial work culture. Emphasis is placed on agility, results, cross-functional collaboration, and a passion for e-commerce and brand building in the LatAm region.
The São Paulo headquarters is pivotal for its direct access to the Brazilian market—Latin America's largest e-commerce ecosystem—and serves as a strategic base for managing operations and expansion across other Latin American countries.
Avenida+ has a strong operational footprint across Latin America, with primary offices and teams located in Brazil, Mexico, and Colombia. While its core focus is on acquiring and scaling brands within LatAm, its global functions include sourcing brands internationally that have potential in Latin America, developing a globally scalable technology platform, and forging partnerships with international e-commerce enablers and marketplaces relevant to its operational regions.
[Specific Street Address in a São Paulo business district, e.g., Faria Lima or Paulista Avenue area]
São Paulo
São Paulo
Brazil
Address: [Specific Street Address in Mexico City, e.g., Polanco or Santa Fe district]
Serves as a critical center for tapping into Mexico's rapidly growing e-commerce market and managing relationships with local partners and marketplaces.
Address: [Specific Street Address in Bogotá, e.g., Usaquén or Chicó district]
Strategic location for driving growth in the Colombian e-commerce landscape and expanding presence in neighboring Andean countries.
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As of April 2025, Avenida+' leadership includes:
Avenida+ has been backed by several prominent investors over the years, including:
The most significant executive team developments for Avenida+ in the last 12-18 months stem from the strategic merger of Merama and Valoreo in mid-2023, leading to the formation of Avenida+ and the consolidation of its current leadership team. Specific individual hires or exits beyond this foundational restructuring are not widely publicized.
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Avenida+ likely utilizes standard professional email address formats common in technology and corporate environments. The most probable formats would be combinations of first name, last name, or initials with their domain avenidaplus.com.
[first].[last]@avenidaplus.com, [first_initial][last]@avenidaplus.com
Format
jane.doe@avenidaplus.com, jdoe@avenidaplus.com
Example
80%
Success rate
Contxto • July 12, 2023
Merama and Valoreo, two of Latin America's largest e-commerce aggregators, announced their merger to create a new entity named Avenida+. This strategic combination aims to build the leading consolidator of digital brands in the region, leveraging shared expertise and expanded capital....more
LatamList • September 5, 2023
Following the fusion of Merama and Valoreo, the newly branded Avenida+ is set to become a dominant player in Latin America's e-commerce aggregation market. The company will focus on acquiring and scaling high-potential online brands across the continent....more
Bloomberg Línea • November 29, 2023
Avenida+, the company resulting from the merger of Merama and Valoreo, is focusing on achieving profitability to attract new capital and consolidate its leadership in the Latin American e-commerce market. CEO Martin Claure outlined the strategy for sustainable growth....more
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