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Avenida+'s Overview

Total employees80
HeadquartersSão Paulo
Founded2017

Avenida+ is a prominent e-commerce aggregator dedicated to acquiring, operating, and scaling successful digital-native brands, with a primary focus on the Latin American market. Formed from the merger of Merama and Valoreo, Avenida+ leverages technology, data analytics, and deep market expertise to empower entrepreneurs and accelerate the growth of brands on major online marketplaces and direct-to-consumer channels throughout the region.

Where is Avenida+'s Headquarters?

HQ Function

The headquarters serves as the central command for strategic planning, investment decisions, technology development, brand acquisition due diligence, and consolidated operations management across Latin America.

Notable Features:

Likely modern office facilities equipped with advanced technology, designed to foster collaboration and innovation, located in a prime commercial area with access to talent and business partners.

Work Culture:

Avenida+ fosters a dynamic, data-driven, and entrepreneurial work culture. Emphasis is placed on agility, results, cross-functional collaboration, and a passion for e-commerce and brand building in the LatAm region.

HQ Significance:

The São Paulo headquarters is pivotal for its direct access to the Brazilian market—Latin America's largest e-commerce ecosystem—and serves as a strategic base for managing operations and expansion across other Latin American countries.

Values Reflected in HQ: The headquarters likely reflects Avenida+'s core values such as innovation, growth, collaboration, technological advancement, and a strong commitment to empowering Latin American e-commerce brands.

Location:

Avenida+ has a strong operational footprint across Latin America, with primary offices and teams located in Brazil, Mexico, and Colombia. While its core focus is on acquiring and scaling brands within LatAm, its global functions include sourcing brands internationally that have potential in Latin America, developing a globally scalable technology platform, and forging partnerships with international e-commerce enablers and marketplaces relevant to its operational regions.

Street Address:

[Specific Street Address in a São Paulo business district, e.g., Faria Lima or Paulista Avenue area]

City:

São Paulo

State/Province:

São Paulo

Country:

Brazil

Avenida+'s Global Presence

Mexico City, Mexico

Address: [Specific Street Address in Mexico City, e.g., Polanco or Santa Fe district]

Serves as a critical center for tapping into Mexico's rapidly growing e-commerce market and managing relationships with local partners and marketplaces.

Bogotá, Colombia

Address: [Specific Street Address in Bogotá, e.g., Usaquén or Chicó district]

Strategic location for driving growth in the Colombian e-commerce landscape and expanding presence in neighboring Andean countries.

Buying Intent Signals for Avenida+

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Avenida+

As of April 2025, Avenida+' leadership includes:

Martin Claure - Co-Founder & Chief Executive Officer
Stefan Weitz - Co-Founder & Executive Chairman
Alexander Witsel - Co-Founder & Managing Director
Pedro M B Cintra - Chief Financial Officer
Fernando Sallica - Chief Growth Officer

Investors of Avenida+

Avenida+ has been backed by several prominent investors over the years, including:

SoftBank Latin America Funds
Advent International
Globo Ventures
Monashees
Valor Capital Group
Balderton Capital
MAYA Capital
Kaszek
Accel
Presight Capital
Kingsway Capital
FJ Labs

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

The most significant executive team developments for Avenida+ in the last 12-18 months stem from the strategic merger of Merama and Valoreo in mid-2023, leading to the formation of Avenida+ and the consolidation of its current leadership team. Specific individual hires or exits beyond this foundational restructuring are not widely publicized.

New Appointments:

Martin Claure, Martin Claure, formerly CEO of Merama, assumed the role of CEO for the newly formed combined entity, Avenida+.
Stefan Weitz, Stefan Weitz, formerly Co-Founder and Co-CEO of Valoreo, was appointed Executive Chairman of Avenida+ following the merger.

Technology (Tech Stack) used by Avenida+

Discover the tools Avenida+ uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Avenida+ Email Formats and Examples

Avenida+ likely utilizes standard professional email address formats common in technology and corporate environments. The most probable formats would be combinations of first name, last name, or initials with their domain avenidaplus.com.

[first].[last]@avenidaplus.com, [first_initial][last]@avenidaplus.com

Format

jane.doe@avenidaplus.com, jdoe@avenidaplus.com

Example

80%

Success rate

News and media

ContxtoJuly 12, 2023

avenidamas (Merama) and Valoreo Merge to Form Avenida+, a Latin American E-commerce Powerhouse

Merama and Valoreo, two of Latin America's largest e-commerce aggregators, announced their merger to create a new entity named Avenida+. This strategic combination aims to build the leading consolidator of digital brands in the region, leveraging shared expertise and expanded capital....more

LatamListSeptember 5, 2023

avenidamas: New Entity Avenida+ Poised for E-commerce Leadership in LatAm Post-Merger

Following the fusion of Merama and Valoreo, the newly branded Avenida+ is set to become a dominant player in Latin America's e-commerce aggregation market. The company will focus on acquiring and scaling high-potential online brands across the continent....more

Bloomberg LíneaNovember 29, 2023

avenidamas's Avenida+ Prioritizes Profitability to Attract Capital Post-Merger

Avenida+, the company resulting from the merger of Merama and Valoreo, is focusing on achieving profitability to attract new capital and consolidate its leadership in the Latin American e-commerce market. CEO Martin Claure outlined the strategy for sustainable growth....more

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