HQ Function

Serves as the central hub for Aveda's global operations, including brand management, product research and development, marketing, and corporate functions.

Notable Features:

The Aveda HQ campus is known for its environmentally conscious design, featuring on-site wind turbines, extensive use of natural light, nature trails, an organic farm, and employee wellness facilities. It often hosts educational events and reflects the brand's connection to nature.

Work Culture:

Aveda fosters a work culture centered around wellness, creativity, and sustainability. Employees often share a passion for the brand's mission, with an emphasis on environmental stewardship, holistic well-being, and a connection to Ayurvedic principles.

HQ Significance:

The headquarters is the birthplace of Aveda's product innovations and the core of its global brand strategy, embodying its founding principles of environmental care and responsibility. It's also a key center for professional education in the beauty industry.

Values Reflected in HQ: Environmental sustainability (e.g., renewable energy, conservation efforts, organic farming), connection to nature, holistic well-being, ethical sourcing, and innovation in plant-based beauty.

Location:

Aveda supports a wide range of functions globally, including product research and development, manufacturing (utilizing dedicated facilities and leveraging parent company Estée Lauder's network), marketing, sales, and professional education. Its products are distributed through a network of approximately 6,500 Aveda salons and spas, Aveda Experience Center retail stores, department stores, specialty retailers, and e-commerce sites in over 45 countries and territories. Global functions also include robust supply chain management, quality assurance, and ensuring adherence to the brand's ethical sourcing and environmental sustainability standards across all markets. Aveda also operates several Aveda Institutes globally, providing professional training in cosmetology and esthiology.

Street Address:

4000 Pheasant Ridge Dr NE

City:

Blaine

State/Province:

Minnesota

Country:

USA