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AVBOB South Africa's Overview

Total employees3675
HeadquartersPretoria
Founded1918

AVBOB is a mutual assurance society in South Africa, established in 1918. It is Africa's largest mutual society, providing a comprehensive range of funeral insurance policies, funeral services, and funeral products. Being a mutual society, AVBOB is owned by its policyholders, and profits are often distributed back to them in the form of special bonuses and enhanced benefits. The company emphasizes compassionate service, affordability, and dignity in bereavement care, operating an extensive network of branches and funeral parlours across South Africa. AVBOB also has interests in manufacturing coffins and funeral-related products.

Where is AVBOB South Africa's Headquarters?

HQ Function

Serves as the central administrative, strategic, and operational core for AVBOB's diverse activities, including insurance services, funeral services, manufacturing operations, and member relations across South Africa.

Notable Features:

The AVBOB Head Office is a significant and recognizable building in Pretoria's central business district. While specific unique architectural details are not widely publicized, its scale and location underscore its importance as the headquarters of a major national institution.

Work Culture:

The work culture at AVBOB's headquarters is expected to align with its status as a mutual society, fostering values such as member-centricity, compassion, integrity, teamwork, and long-term stability. It's an environment driven by service to its policyholders and the broader community.

HQ Significance:

The Pretoria headquarters is highly significant as it acts as the command center for Africa's largest mutual assurance society. It coordinates a vast network of branches and services, ensuring consistent support and service delivery to millions of policyholders nationwide.

Values Reflected in HQ: The headquarters, as a substantial and centrally located corporate office, reflects AVBOB's core values of stability, trust, professionalism, and its enduring commitment to serving the South African community. Its function as the nerve center for a mutual society also underscores a focus on member interests, sound governance, and operational excellence.

Location:

AVBOB's primary operational focus and market presence are concentrated within South Africa, where it stands as the nation's largest mutual assurance society. While it does not have international retail branches, its influence as a major player in the African insurance and funeral services sector is significant. The society may engage in international reinsurance partnerships or explore best practices globally, but its direct service delivery is national.

Street Address:

368 Madiba Street

City:

Pretoria

State/Province:

Gauteng

Country:

South Africa

AVBOB South Africa's Global Presence

Nationwide, South Africa

Address: Over 350 branches, customer service centers, and funeral parlours strategically located across all nine provinces of South Africa.

To ensure comprehensive accessibility and personalized service for AVBOB's diverse clientele throughout South Africa, fulfilling the society's commitment to being a supportive presence in local communities, especially during times of need.

Buying Intent Signals for AVBOB South Africa

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AVBOB South Africa

As of April 2025, AVBOB South Africa' leadership includes:

Frik Rademan - Group Chief Executive Officer
Adriaan Bester - Group Chief Financial Officer
Ntjantja Mokgethi - Group Chief: Governance & Assurance
Dawie Kloppers - Group Chief: Insurance Operations
Pieter van der Westhuizen - Group Chief: Funeral Services
Donnabelle Saffier - Group Chief: Human Resources

Investors of AVBOB South Africa

AVBOB South Africa has been backed by several prominent investors over the years, including:

AVBOB is a mutual assurance society. This means it is owned by its policyholders, who are its members. It does not have external shareholders or investors in the traditional corporate sense; profits are typically reinvested in the society or distributed to members as bonuses or enhanced benefits.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

AVBOB's senior executive team has maintained considerable stability over the past 12 months (approximately May 2023 - May 2024). No major publicly announced new hires into, or departures from, the top-tier Group Chief executive roles have been identified during this specific period, indicating a focus on continuity in strategic leadership.

Technology (Tech Stack) used by AVBOB South Africa

Discover the tools AVBOB South Africa uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AVBOB South Africa Email Formats and Examples

AVBOB utilizes the `avbob.co.za` domain for its corporate email communications. Common formats for employee emails often include a combination of the employee's first name and last name, or initial and last name.

[firstinitial][lastname]@avbob.co.za (e.g., jdoe@avbob.co.za) or [firstname].[lastname]@avbob.co.za (e.g., jane.doe@avbob.co.za)

Format

jsmith@avbob.co.za

Example

80%

Success rate

News and media

AVBOB Official Website NewsApril 18, 2024

AVBOB Poetry Project Celebrates the Healing Power of Words on World Poetry Day 2024

AVBOB highlighted its ongoing commitment to the AVBOB Poetry Project, which provides a platform for South Africans to express themselves through poetry in all official languages, fostering emotional healing and cultural expression. The project celebrated World Poetry Day with various activities, emphasizing the therapeutic power of words....more

BizcommunityAugust 1, 2023

AVBOB declares R2.7bn in bonuses to members

AVBOB Mutual Assurance Society announced the allocation of R2.7 billion in special bonuses and enhanced funeral benefits to its eligible members. This distribution underscores AVBOB's commitment as a mutual society to share its financial success directly with its policyholders....more

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