Avaline is a clean wine brand co-founded by actress Cameron Diaz and entrepreneur Katherine Power. Launched in 2020, Avaline offers a range of vegan-friendly wines made from organic grapes, with a focus on transparency in ingredients and nutritional information. The brand aims to set a new standard in the wine industry by providing delicious wines that align with a wellness-conscious lifestyle, free from unnecessary additives. Avaline's portfolio includes white, rosé, red, and sparkling options, catering to consumers who seek quality and transparency in their choices.
Manages brand strategy, product development, marketing, sales operations, and partnerships for its range of clean wines.
As a modern, digitally-native brand, Avaline's HQ likely emphasizes collaborative workspaces and technology-driven operations, though specific details are not public.
Reflects the brand's values of transparency, wellness, and modern living, fostering a dynamic, innovative, and health-conscious environment.
The Los Angeles location places Avaline at the intersection of celebrity influence, wellness trends, and a large consumer market, beneficial for brand growth and partnerships.
Avaline currently focuses its operations and sales within the United States. Their wines are available through various retailers across the country and via direct-to-consumer shipping where legally permitted. The brand supports marketing, sales, and distribution functions primarily for the U.S. market.
Specific street address not publicly disclosed
Los Angeles
CA
USA
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As of April 2025, Avaline Wine' leadership includes:
Avaline Wine has been backed by several prominent investors over the years, including:
No major publicly announced executive hires or departures at Avaline have been noted in the last 12 months (May 2023 - May 2024). The core leadership team established in previous years continues to lead the company's growth.
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Avaline likely uses a common professional email format for its employees. While the exact primary format is not publicly confirmed, standard structures such as [first].[last]@[domain].com or [first_initial][last]@[domain].com are common for companies of its nature. For Avaline, this would be with the @drinkavaline.com domain.
[first].[last]@drinkavaline.com
Format
jane.doe@drinkavaline.com
Example
75%
Success rate
Food & Wine • April 2, 2024
Avaline, the clean wine brand by Cameron Diaz and Katherine Power, has expanded its portfolio with the introduction of its first Cabernet Sauvignon. This new addition aims to meet consumer demand for a full-bodied, clean red wine option....more
Shanken News Daily • April 2, 2024
Clean wine brand Avaline has added a Cabernet Sauvignon to its lineup. This new varietal is part of the company's strategy to continue its growth trajectory by expanding its offerings of wines made with organic grapes and minimal intervention....more
Forbes • August 9, 2023
Cameron Diaz and Katherine Power shared insights with Forbes on their mission to redefine the wine industry with Avaline's transparent and clean approach, highlighting the launch of their new sparkling wine, Avaline Sparkling Rosé....more
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