AVA & MAY is a Berlin-based home fragrance brand founded in 2018, specializing in scented candles, diffusers, and other aromatic products. Their unique selling proposition lies in creating scents inspired by diverse travel destinations around the world, aiming to bring the essence of these places into customers' homes. AVA & MAY emphasizes high-quality, often natural and vegan ingredients, and mindful consumption, offering a sensory journey and an escape through their thoughtfully crafted fragrances. They primarily operate as an e-commerce business, reaching customers across several European countries.
Serves as the central hub for product development, design, marketing strategy, e-commerce operations, customer service management, and overall business administration for AVA & MAY's European market.
Modern office space located in the Prenzlauer Berg district, designed to foster creativity and collaboration among the team.
A dynamic, international, and creative work environment, driven by a passion for travel, fragrance, and e-commerce. Emphasis on teamwork, innovation, and a startup mentality with flat hierarchies.
The Berlin headquarters is pivotal as the birthplace of the brand and the nerve center for its European expansion, innovation in scent creation, and direct-to-consumer online strategy.
AVA & MAY primarily serves customers across Europe through its dedicated country-specific e-commerce websites. While headquartered in Germany, their products are shipped to various European nations including Germany, Austria, Switzerland, France, Italy, Spain, Netherlands, Belgium, and Poland. Their global presence is characterized by a strong online retail footprint and digital marketing, rather than extensive physical office locations, allowing them to reach a wide customer base directly.
Greifswalder Straße 226
Berlin
Berlin
Germany
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As of April 2025, AVA & MAY' leadership includes:
AVA & MAY has been backed by several prominent investors over the years, including:
No publicly announced executive new hires or exits have been identified for AVA & MAY in the last 12 months. The leadership team, comprising the co-founders in Managing Director roles, appears to remain consistent.
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AVA & MAY likely utilizes common professional email formats for its employees based in their German headquarters. While the exact structure can vary internally, typical formats include [first].[last]@[domain] or [first_initial][last]@[domain]. The domain used is typically ava-may.de.
[first].[last]@ava-may.de or [first_initial][last]@ava-may.de
Format
anabell.kriesel@ava-may.de
Example
75%
Success rate
Company E-commerce Activity & Market Presence • Ongoing 2023-2024
Throughout the past year, AVA & MAY has continued to enhance its presence in the European home fragrance market by regularly launching new scent collections inspired by global travel. The company effectively utilizes its direct-to-consumer (D2C) e-commerce platform to connect with customers and broaden its product portfolio, which includes limited editions and an expanding range of lifestyle items, thereby reinforcing its brand identity in the wellbeing sector....more
Business Insider Deutschland • December 5, 2022
In an interview, the founders of AVA & MAY discussed their business model and the strategies that led to significant sales figures and profitability in the competitive scented candle market, emphasizing their D2C approach and brand storytelling....more
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