AV Concepts, founded in 1987 and acquired by PSAV (now Encore Global) in 2016, is renowned for its pioneering work in creative event technology and audiovisual production. Specializing in large-scale AV design, projection mapping, holographic effects (famously the Tupac hologram at Coachella 2012), and interactive installations, AV Concepts has helped brands and event organizers deliver immersive and memorable experiences. As part of Encore Global, its legacy of innovation and technical expertise contributes to one of the world's leading event technology and production service providers, enhancing corporate events, trade shows, and special productions worldwide.
Historically served as the main hub for R&D, creative design, project management, equipment warehousing, and client demonstrations for AV Concepts' advanced event technology solutions.
The facility was known for its state-of-the-art demonstration areas for holographic and projection technologies, extensive inventory of high-end audiovisual equipment, and studios for content creation and pre-visualization.
Characterized by a highly creative, innovative, and collaborative environment. The team was driven by a passion for pushing technological boundaries in event production and delivering exceptional client experiences.
The Tempe headquarters was central to AV Concepts' development of groundbreaking event technologies and solidified its reputation as an industry leader in immersive and experiential events prior to joining Encore Global.
While AV Concepts historically focused on the North American market with capabilities for international projects, its integration into Encore Global has vastly expanded its reach. Now, the expertise and innovative solutions pioneered by AV Concepts are available through Encore's extensive global network, which operates in over 20 countries across North America, Europe, the Middle East, Asia, and Australia, supporting events of all scales worldwide.
8150 S Hardy Dr (Historical)
Tempe
Arizona
USA
Address: Specific historical street address not publicly listed. Operations were centered in the greater San Diego metropolitan area.
To offer localized, responsive support and leverage proximity to the significant event market and major convention centers on the U.S. West Coast. As part of Encore Global, these regional needs are now served by Encore's broader network.
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As of April 2025, AV Concepts' leadership includes:
AV Concepts has been backed by several prominent investors over the years, including:
AV Concepts was acquired by PSAV (now Encore Global) in 2016 and is integrated into Encore's operations. Therefore, distinct executive movements specifically for an 'AV Concepts' leadership team are not typically reported. Any relevant executive changes would occur at the Encore Global level. No specific executive news for a standalone 'AV Concepts' team has been identified in the last 12 months.
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Historically, AV Concepts likely used common corporate email formats such as [first].[last]@avconcepts.com or [first_initial][last]@avconcepts.com. Since its integration into Encore Global, former AV Concepts employees and new team members would use Encore Global's standardized email format. For current communications, refer to Encore Global's contact protocols.
Historical: [first].[last]@avconcepts.com or [first_initial][last]@avconcepts.com. Current: (Refer to Encore Global standards)
Format
john.doe@avconcepts.com (historical example)
Example
5%
Success rate
Exhibitor Online • June 28, 2016
PSAV, a leading global provider of audiovisual and event technology services (now Encore Global), announced its acquisition of AV Concepts. This strategic move aimed to bolster PSAV's capabilities in creative event design and advanced audiovisual technologies, including projection mapping and holographic effects....more
MTV News (representative of major media coverage) • April 16, 2012
AV Concepts, in collaboration with Dr. Dre's team, engineered the sensational 'virtual Tupac' performance at the Coachella Valley Music and Arts Festival. This landmark event showcased their mastery of holographic projection technology and garnered international attention, setting a new benchmark for live event experiences....more
AV Concepts Press Release / Event Industry News • February 10, 2015
AV Concepts announced its role in a major automotive brand's global product launch, utilizing its signature holographic projection technology to create a dynamic and engaging reveal. This highlighted their continued leadership in applying cutting-edge visual solutions for high-stakes corporate events....more
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