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Auto Mercado S.A.'s Overview

Total employees1445
HeadquartersHeredia
Founded1960

Automercado Costa Rica is a distinguished supermarket chain in Costa Rica, celebrated for its unwavering commitment to high-quality products, superior customer service, and an extensive selection of both national and international goods. It caters to a discerning clientele, offering a premium shopping experience with a strong emphasis on fresh produce, gourmet items, and a comprehensive array of groceries. Over the decades, Automercado has established itself as a trusted household name, synonymous with quality, variety, and convenience in the Costa Rican retail sector.

Where is Auto Mercado S.A.'s Headquarters?

HQ Function

The headquarters serves as the central administrative and strategic command center, overseeing all corporate functions including operations, procurement, marketing, finance, human resources, and logistics for the entire Automercado chain. It also houses their primary Centro de Distribución (CEDIS).

Notable Features:

Features a modern, large-scale distribution center (CEDIS) equipped for efficient supply chain management and temperature-controlled storage. The administrative offices are designed to support the complex operations of a leading retail chain.

Work Culture:

The work culture at Automercado's headquarters is dynamic and professional, focused on efficiency, innovation in retail, quality assurance, and strong support for its store operations. There's an emphasis on teamwork, customer-centric strategies, and continuous improvement.

HQ Significance:

This central hub is pivotal for maintaining Automercado's high standards of product quality, availability, and customer service across all its stores. It enables centralized decision-making and streamlined logistics, crucial for its premium market positioning.

Values Reflected in HQ: The headquarters reflects Automercado's core values of quality, efficiency, and service excellence through its sophisticated logistics, well-organized administrative structure, and focus on supporting a premium customer experience.

Location:

Automercado Costa Rica's operations are primarily concentrated within the national territory of Costa Rica. While it actively sources a diverse range of high-quality products from around the globe to enrich its offerings, its physical retail stores and corporate infrastructure are based entirely in Costa Rica. The company plays a significant role in the national economy through local employment, supplier partnerships, and contributions to local communities.

Street Address:

Lagunilla, 250 metros al este de la Universidad Nacional

City:

Heredia

State/Province:

Heredia

Country:

Costa Rica

Auto Mercado S.A.'s Global Presence

Various cities and towns, Costa Rica

Address: Multiple supermarket locations across Costa Rica's provinces, including San José, Alajuela, Heredia, Cartago, Guanacaste, and Puntarenas.

To provide convenient access to a high-quality, premium grocery shopping experience for diverse communities throughout Costa Rica, catering to the daily needs and preferences of local and expatriate consumers.

Buying Intent Signals for Auto Mercado S.A.

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Auto Mercado S.A.

As of April 2025, Auto Mercado S.A.' leadership includes:

Guillermo Alonso Guzmán - Presidente de la Junta Directiva (Chairman of the Board)
Diego Alonso Rotten - Director General (CEO)
Mariola Pérez Garnier - Directora de Finanzas y Administración (CFO)
Carlos G. Araya V. - Director de Operaciones (COO)
Eduardo Córdoba M. - Director Comercial (Chief Commercial Officer)
Silvia Pérez C. - Directora de Mercadeo (Chief Marketing Officer)

Investors of Auto Mercado S.A.

Auto Mercado S.A. has been backed by several prominent investors over the years, including:

Grupo Auto Mercado (Privately Held)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Automercado Costa Rica's senior leadership team has demonstrated stability over the past year. No major high-profile executive appointments or departures have been publicly announced in the last 12 months, indicating continuity in strategic direction.

Technology (Tech Stack) used by Auto Mercado S.A.

Discover the tools Auto Mercado S.A. uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Auto Mercado S.A. Email Formats and Examples

Automercado Costa Rica likely utilizes standard corporate email address formats. Common structures include combining the first initial and last name, or the full first name and last name, with the company's domain.

[first_initial][last_name]@automercado.cr (e.g., jdoe@automercado.cr) or [first_name].[last_name]@automercado.cr (e.g., jane.doe@automercado.cr)

Format

drotton@automercado.cr (example based on common format for Diego Alonso Rotten)

Example

65%

Success rate

News and media

La RepúblicaOctober 10, 2023

Automercado Costa Rica inaugurates its 25th store in Alajuelita with $7 million investment

Automercado opened its 25th supermarket in Plaza Desamparados, Alajuelita, representing a $7 million investment and creating 85 new jobs. The new store features sustainable elements like solar panels and natural lighting, reinforcing the company's commitment to environmental responsibility....more

Revista EKADecember 5, 2023

Automercado Costa Rica and Fifco partner to promote glass recycling

Automercado and Florida Ice and Farm Co. (Fifco) have launched a joint initiative to encourage glass recycling. This partnership involves installing glass collection centers at several Automercado locations, making it easier for consumers to participate and supporting a circular economy for glass in Costa Rica....more

El Financiero Costa RicaFebruary 21, 2024

Auto Mercado opens its first ‘express’ format in San José with an investment of $1 million

Auto Mercado launched its first 'Auto Mercado Express' store located in La Sabana, San José, with an investment of $1 million. This new, smaller format aims to provide convenience for customers in high-traffic urban areas, offering essential products and ready-to-eat options, and created 15 new jobs....more

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