AutomationDirect
AutomationDirect's Overview
AutomationDirect is an American direct-to-consumer distributor of industrial automation components, including PLCs, HMI, drives, motors, sensors, and much more. Founded in 1994 as PLCDirect, the company rebranded to AutomationDirect.com in 1999 to reflect its expanding product lines. They are renowned for their value pricing, extensive online documentation, award-winning free technical support, and fast shipping. AutomationDirect emphasizes a customer-centric approach, aiming to provide high-quality automation products at competitive prices with excellent service, catering to engineers, technicians, and system integrators. The company is employee-owned (ESOP).
Where is AutomationDirect's Headquarters?
HQ Function
Serves as the primary administrative, sales, customer service, technical support, warehousing, and distribution hub for all company operations.
Notable Features:
A large, modern complex designed for efficient order fulfillment, featuring extensive warehouse space, advanced logistics systems, call centers, and technical support labs. The campus often hosts local community and industry events.
Work Culture:
AutomationDirect fosters a customer-focused and collaborative environment, reflective of its employee-owned (ESOP) structure. The culture emphasizes teamwork, efficiency, innovation, and a strong commitment to providing value and excellent service. Employees are encouraged to contribute ideas and share in the company's success.
HQ Significance:
The Cumming, GA headquarters is central to AutomationDirect's direct-sales business model, enabling streamlined operations, fast shipping across North America, and consolidated support services, which are key differentiators and core to their value proposition.
Values Reflected in HQ: The headquarters reflects core values such as efficiency, customer service excellence, employee empowerment (as an ESOP), innovation in distribution, and a commitment to providing accessible automation solutions.
Location:
While AutomationDirect's physical operations and distribution are centralized in their Cumming, Georgia (USA) facility, the company serves a global customer base. They support international customers through direct online sales via their website and offer international shipping options, providing access to their extensive catalog of industrial automation products worldwide. Technical support and customer service are also available to international clients, typically handled from their US headquarters.
Street Address:
3505 Hutchinson Road
City:
Cumming
State/Province:
GA
Country:
USA
AutomationDirect's Global Presence
Cumming, Georgia, USA (Primary Operations Center)
Address: 3505 Hutchinson Road, Cumming, GA 30040
This facility serves as the sole primary distribution and operational hub for North America and international shipments, handling all sales, support, and logistics.
Buying Intent Signals for AutomationDirect
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of AutomationDirect
As of April 2025, AutomationDirect' leadership includes:
Investors of AutomationDirect
AutomationDirect has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a privately held, employee-owned company (ESOP), AutomationDirect does not typically publicize executive changes extensively. Information on specific hires or exits in the last 12 months is not readily available in public domain news sources. The company's founder, Tim Hohmann, indicates a 'Retired' status on his public profiles, suggesting a leadership evolution over time, though specific recent (last 12 months) top-level appointments or departures are not broadly announced.
Departures
New Appointments:
Technology (Tech Stack) used by AutomationDirect
Discover the tools AutomationDirect uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
AutomationDirect Email Formats and Examples
AutomationDirect commonly uses the 'firstinitial' + 'lastname' @automationdirect.com email format (e.g., jdoe@automationdirect.com). This is the most prevalent pattern for company communications.
f[last]@automationdirect.com
Format
jsmith@automationdirect.com
Example
85%
Success rate
News and media
Automation.com (ISA) • March 12, 2024
AutomationDirect launches StrideLinx SE Industrial VPN Routers and StrideSTA Industrial Monitors
AutomationDirect has introduced new StrideLinx SE (Secure Edition) industrial VPN routers for secure remote access and StrideSTA industrial-grade touchscreen monitors, enhancing their IIoT and HMI offerings....more
Design World • January 9, 2024
AutomationDirect adds new Schmersal IP69K-rated hygienic design control and signaling devices
AutomationDirect has expanded its Schmersal control and signaling device offerings with new IP69K-rated command devices, ideal for food, pharmaceutical, and medical applications requiring stringent hygiene standards....more
Control Engineering • October 24, 2023
AutomationDirect releases new line of Werma signal towers
AutomationDirect has added a new series of Werma modular signal towers to its inventory, providing versatile visual and audible signaling solutions for industrial environments....more
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