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Australian Red Cross's Overview

Total employees2416
HeadquartersNorth Melbourne
Founded1914

Australian Red Cross is a leading humanitarian organisation in Australia, dedicated to alleviating human suffering and promoting wellbeing. Part of the global Red Cross Red Crescent Movement, it provides a wide range of services, including disaster and emergency response, support for vulnerable individuals and communities (including migrants, refugees, and First Nations peoples), international aid programs, and the operation of Australian Red Cross Lifeblood. Guided by the Fundamental Principles of Humanity, Impartiality, Neutrality, Independence, Voluntary Service, Unity, and Universality, they work to build resilient communities and support people in times of crisis.

Where is Australian Red Cross's Headquarters?

HQ Function

The National Office coordinates national programs, sets strategic direction, manages fundraising and communications, oversees financial operations, and supports state and territory offices in delivering humanitarian services across Australia.

Notable Features:

Modern office facilities designed to foster collaboration and efficiency, supporting a large network of staff and volunteers. It likely incorporates spaces for meetings, training, and national operational coordination.

Work Culture:

Characterized by a strong commitment to humanitarian principles, a collaborative and inclusive environment, and a focus on making a tangible difference in communities. Staff and volunteers are driven by compassion and a desire to help those in need.

HQ Significance:

The National Office is pivotal for unifying Australian Red Cross efforts, ensuring consistent service delivery, and representing the organization at a national and international level within the Red Cross Red Crescent Movement.

Values Reflected in HQ: The office environment and operations aim to embody the seven Fundamental Principles of the Red Cross Red Crescent Movement: Humanity, Impartiality, Neutrality, Independence, Voluntary Service, Unity, and Universality.

Location:

As a member of the International Red Cross and Red Crescent Movement, Australian Red Cross plays a vital role in global humanitarian efforts. This includes providing international aid for disaster relief and recovery, supporting health and development programs in vulnerable communities overseas (particularly in Asia-Pacific), reconnecting families separated by conflict or disaster through the Restoring Family Links service, and promoting International Humanitarian Law. They work closely with the International Committee of the Red Cross (ICRC), the International Federation of Red Cross and Red Crescent Societies (IFRC), and sister National Societies around the world to deliver impartial aid and support.

Street Address:

Level 7, 200 Arden Street

City:

North Melbourne

State/Province:

VIC

Country:

Australia

Australian Red Cross's Global Presence

Sydney, NSW, Australia

Address: St Andrews House, Level 4, 464 Kent St, Sydney NSW 2000

To deliver and adapt Australian Red Cross's national initiatives to the specific needs of communities in New South Wales, and to mobilize local resources and volunteers effectively.

Brisbane, QLD, Australia

Address: 490 Upper Edward Street, Brisbane QLD 4000

To address the unique humanitarian challenges in Queensland, including those related to natural disasters prevalent in the region, and to support vulnerable populations across the state.

Across Australia

Address: Various locations in all states and territories.

To provide localized support, manage regional volunteer networks, and deliver tailored services that meet the diverse needs of communities throughout Australia.

Buying Intent Signals for Australian Red Cross

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Australian Red Cross

As of April 2025, Australian Red Cross' leadership includes:

Kym Pfitzner - Chief Executive Officer
Michael Annells - Chief Financial Officer
Poppy Brown - Director, Australian Programs
Vicki Mau - Director, Engagement and Support
Abigail Jones - Director, People and Culture
Penny Harrison - Director, Volunteering
Petro St Kateryna - Director, International & Movement Relations (Acting)

Investors of Australian Red Cross

Australian Red Cross has been backed by several prominent investors over the years, including:

Public donations from individuals and communities
Government grants and funding (Federal and State/Territory)
Corporate partnerships and sponsorships
Bequests and major gifts
Revenue from social enterprise activities (e.g., First Aid training, retail stores)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Australian Red Cross bolstered its executive leadership with the appointment of Abigail Jones as Director, People & Culture in May 2023. The organization continues to maintain a stable and experienced leadership team focused on its humanitarian mission. No other high-profile executive departures have been publicly announced in the past 12 months (May 2023 - May 2024).

New Appointments:

Abigail Jones, Abigail Jones appointed as Director, People & Culture, to oversee human resources and organizational culture.

Technology (Tech Stack) used by Australian Red Cross

Discover the tools Australian Red Cross uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Australian Red Cross Email Formats and Examples

Australian Red Cross commonly uses the email format [first_initial][last]@redcross.org.au for its staff. For example, an email to a hypothetical employee named Jane Doe would likely be jdoe@redcross.org.au. While this is a common pattern, variations might exist for specific departments or roles.

[first_initial][last]@redcross.org.au

Format

kpfitzner@redcross.org.au

Example

80%

Success rate

News and media

redcross.org.auMay 16, 2024

Australian Red Cross: Record numbers turn to Red Cross for help with cost of living

Australian Red Cross reports a significant increase in demand for its emergency relief services as more individuals and families struggle with rising living costs, highlighting the growing financial hardship across communities....more

redcross.org.auApril 9, 2024

Australian Red Cross responds to Western Australia floods

Australian Red Cross teams are actively providing support and relief to communities in Western Australia affected by recent flooding, offering psychological first aid, personal support, and assistance at evacuation centres....more

redcross.org.auFebruary 22, 2024

Australian Red Cross teams supporting Victorian communities impacted by bushfires

Following bushfires in Victoria, Australian Red Cross personnel and volunteers are on the ground, assisting affected individuals and communities with immediate relief, emotional support, and recovery information....more

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