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Aurora WDC's Overview

Total employees26
HeadquartersFitchburg
Founded1995

Aurora WDC is a specialized advisory firm dedicated to providing actionable competitive and market intelligence to global organizations. They empower clients with insights to inform strategic decision-making, navigate complex market landscapes, and achieve sustainable competitive advantages. Their services encompass primary and secondary research, war gaming, scenario planning, and intelligence program development, helping businesses anticipate market shifts and competitor moves.

Where is Aurora WDC's Headquarters?

HQ Function

Serves as the nerve center for Aurora WDC's global competitive intelligence services, research operations, client strategy development, and corporate administration.

Notable Features:

A professional office environment tailored to support in-depth research, data analysis, collaborative strategy sessions, and client consultations, equipped with robust technology infrastructure for information gathering and secure communications.

Work Culture:

Aurora WDC fosters a culture centered on intellectual curiosity, analytical rigor, strategic thinking, and unwavering client-centric service. The environment emphasizes discretion, ethical intelligence gathering, continuous learning, and the delivery of impactful, actionable insights.

HQ Significance:

The headquarters is pivotal for orchestrating Aurora WDC's comprehensive intelligence gathering and analytical capabilities, enabling the firm to serve a diverse international clientele across a multitude of industries with tailored strategic advice.

Values Reflected in HQ: The headquarters' operations and environment likely reflect Aurora WDC's core values of integrity, excellence, insightfulness, client partnership, and innovation in intelligence methodologies.

Location:

Aurora WDC maintains a significant global presence, with key operational hubs in North America (Madison, WI, USA), Europe (London, UK), and Asia-Pacific (Singapore). Their team of analysts, consultants, and intelligence professionals are strategically positioned across these regions and also work remotely, enabling them to provide timely, localized insights and comprehensive support to an international client base across a wide spectrum of industries.

Street Address:

2935 S Fish Hatchery Rd STE 100

City:

Fitchburg

State/Province:

Wisconsin

Country:

USA

Aurora WDC's Global Presence

London, United Kingdom

Address: [Specific street address not publicly itemized, operates as a key regional presence]

To support European and EMEA-based clients with localized market insights, competitive intelligence, and strategic advisory services, leveraging regional expertise and networks.

Singapore

Address: [Specific street address not publicly itemized, operates as a key regional presence]

To provide competitive intelligence, market analysis, and strategic consulting tailored to the rapidly evolving business landscape of the Asia-Pacific markets, supporting client growth and market entry strategies.

Buying Intent Signals for Aurora WDC

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Aurora WDC

As of April 2025, Aurora WDC' leadership includes:

Arik Johnson - Chairman
Derek J. Johnson - CEO
Craig Fleisher, PhD - Chief Learning Officer
Serena Predominate - Chief of Staff

Investors of Aurora WDC

Aurora WDC has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major public announcements regarding executive hires or exits at Aurora WDC have been identified in the past 12 months. The company appears to maintain a stable and consistent leadership team focused on client service and strategic growth.

Technology (Tech Stack) used by Aurora WDC

Discover the tools Aurora WDC uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Aurora WDC Email Formats and Examples

Aurora WDC likely utilizes a standard professional email format for its employees, consistent with common corporate practices. A frequently observed pattern is [first_initial][last]@[domain].

[first_initial][last]@aurorawdc.com

Format

ajohnson@aurorawdc.com

Example

80%

Success rate

News and media

aurorawdc.com BlogMay 1, 2024

Aurora WDC Chairman Discusses the Strategic Imperative of Competitive Intelligence in an AI-Driven World

Arik Johnson, Chairman of Aurora WDC, published an insightful blog post detailing the critical and evolving role of competitive intelligence (CI) for businesses aiming to effectively navigate the complexities and leverage the opportunities presented by rapid advancements in Artificial Intelligence....more

aurorawdc.com PressOctober 5, 2023

Aurora WDC Announces RECONVERGE:G2 Symposium on Intelligence & Strategy in Washington, D.C.

Aurora WDC officially announced its RECONVERGE:G2 Symposium, a premier event tailored for intelligence and strategy professionals. The symposium, held in Washington D.C., focused on advancing best practices, fostering innovation, and networking within the competitive intelligence community....more

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