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Aurora Theatre's Overview

Total employees50
HeadquartersLawrenceville
Founded1996

Aurora Theatre is a premier professional, non-profit theatre company located in Lawrenceville, Georgia, co-founded in 1996 by Ann-Carol Pence and Anthony Rodriguez. As Gwinnett County's largest professional theatre, Aurora Theatre is dedicated to producing a diverse repertoire of theatrical works, including Broadway hits, contemporary plays, and children's programming, often showcasing a blend of local and national talent. Housed in the state-of-the-art Lawrenceville Arts Center, Aurora Theatre also focuses heavily on arts education and community engagement, serving as a significant cultural and economic anchor for the region. They are committed to artistic innovation, inclusivity, and fostering a love for the performing arts in audiences of all ages.

Where is Aurora Theatre's Headquarters?

Aurora Theatre officeAurora Theatre officeAurora Theatre officeAurora Theatre office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters at the Lawrenceville Arts Center serves as Aurora Theatre's main operational hub, encompassing multiple performance stages, administrative offices, box office services, rehearsal studios, technical production facilities, and spaces for educational workshops and community events.

Notable Features:

The Lawrenceville Arts Center is a modern, multi-venue complex featuring a 500+ seat mainstage (Clyde & Sandra Strickland Grand Stage Theatre), a 150-seat cabaret theatre (Metro Waterproofing Main Stage), educational studios, and versatile indoor/outdoor public spaces. Its design is contemporary while complementing the historic downtown Lawrenceville aesthetic.

Work Culture:

The work culture at Aurora Theatre is characterized by collaboration, creativity, and a deep commitment to artistic excellence and community service. Staff, artists, and volunteers work in a dynamic environment, driven by a shared passion for theatre and its power to connect and inspire.

HQ Significance:

The Lawrenceville Arts Center is highly significant as it represents a major public-private investment in the arts, providing Aurora Theatre with world-class facilities to expand its programming, enhance production quality, increase educational outreach, and serve as a cultural destination for the entire region.

Values Reflected in HQ: The headquarters reflects Aurora Theatre's values of artistic excellence, community engagement, accessibility, and education through its state-of-the-art, versatile, and welcoming design, created to serve a diverse audience and range of artistic endeavors.

Location:

Aurora Theatre's primary focus is serving the Metro Atlanta and North Georgia communities. While its productions and artists may receive national attention and they sometimes participate in broader theatrical collaborations, Aurora Theatre does not maintain a global operational presence or international offices. Its mission is deeply rooted in enriching its local and regional community through the performing arts.

Street Address:

128 East Pike Street

City:

Lawrenceville

State/Province:

Georgia

Country:

USA

Aurora Theatre's Global Presence

Buying Intent Signals for Aurora Theatre

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Aurora Theatre

As of April 2025, Aurora Theatre' leadership includes:

Ann-Carol Pence - Co-Founder & Producing Artistic Director
Katie Pelkey - Managing Director
Al Stilo - Director of Marketing and PR
Daniel Pope - Director of Production
Jennifer Falzetta - Director of Education

Investors of Aurora Theatre

Aurora Theatre has been backed by several prominent investors over the years, including:

Gwinnett County
City of Lawrenceville
Georgia Council for the Arts
National Endowment for the Arts
Peach State Federal Credit Union
Northside Hospital Gwinnett
Georgia Power
Community Foundation for Northeast Georgia
The Shubert Foundation
Individual Donors & Members

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

A key leadership transition occurred at Aurora Theatre in mid-2023. Co-founder Anthony Rodriguez stepped down from his executive role to take a new position with the City of Lawrenceville. Katie Pelkey was subsequently appointed as Managing Director, leading the theatre alongside Co-Founder and Producing Artistic Director Ann-Carol Pence.

Departures

Anthony Rodriguez, Anthony Rodriguez transitioned from his executive leadership role at Aurora Theatre to become the Director of Arts and Tourism for the City of Lawrenceville.

New Appointments:

Katie Pelkey, Katie Pelkey was appointed as Managing Director, taking on executive responsibilities for Aurora Theatre.

Technology (Tech Stack) used by Aurora Theatre

Discover the tools Aurora Theatre uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Aurora Theatre Email Formats and Examples

Aurora Theatre utilizes email addresses associated with its official domain, auroratheatre.com. The most common format for contacting staff members directly is by using their first name followed by a period and then their last name.

[first_name].[last_name]@auroratheatre.com

Format

jane.doe@auroratheatre.com

Example

90%

Success rate

News and media

BroadwayWorld.comJune 7, 2024

Aurora Theatre Receives Acclaim for SISTER ACT Production

Aurora Theatre's production of 'SISTER ACT The Musical' garnered positive reviews, praised for its energetic performances, vibrant staging, and joyful experience provided to audiences at the Lawrenceville Arts Center....more

Gwinnett Daily PostMay 9, 2024

Aurora Theatre Announces Lineup for 2024-25 Season

Aurora Theatre unveiled its upcoming 2024-25 season, featuring a diverse array of musicals, plays, and family programming. The announcement highlights the theatre's continued commitment to bringing high-quality, varied theatrical experiences to Gwinnett County....more

ArtsATLFebruary 20, 2024

Aurora Theatre Wins National Award for Allison Gregory's Play 'Conversion'

Aurora Theatre received a National New Play Network (NNPN) Commission grant for Allison Gregory’s play 'Conversion.' This award supports the development of new theatrical works, underscoring Aurora's role in fostering contemporary American theatre....more

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