HQ Function

The New York headquarters serves as the central hub for design, product development, marketing strategy, e-commerce operations, customer relations, and overall business management.

Notable Features:

As a digitally native brand, AUrate's New York presence likely consists of modern office spaces designed to foster creativity and collaboration, rather than a large, public-facing campus. Focus is on functional, inspiring workspace for their team.

Work Culture:

The work culture at AUrate New York is often described as dynamic, fast-paced, and mission-driven, typical of successful DTC startups. There's an emphasis on innovation, sustainability, ethical practices, and empowering women, both as customers and employees.

HQ Significance:

Being located in New York City provides AUrate with direct access to design talent, fashion trends, industry networking opportunities, and a sophisticated consumer market, which is crucial for a jewelry brand aiming for global appeal.

Values Reflected in HQ: The headquarters' operations likely reflect AUrate's core values of transparency, sustainability (e.g., mindful office practices), efficiency (lean DTC operations), and a commitment to quality and design.

Location:

While AUrate New York is headquartered in the USA, it serves a global clientele through its robust e-commerce platform, shipping to numerous countries worldwide. Their sourcing of materials (recycled gold, ethical gemstones) is inherently global, reflecting their commitment to sustainability and ethical practices across their supply chain. Marketing and customer support are also geared towards an international audience.

Street Address:

Specific street address not publicly listed for general access; administrative operations are based in New York City.

City:

New York

State/Province:

NY

Country:

USA