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AURA home's Overview

Total employees16
HeadquartersAbbotsford
Founded2000

Aura Home, founded in 2000 by Tracie Ellis, is a premier Australian brand renowned for its contemporary, design-led homewares. Specializing in high-quality bed linen, bath accessories, cushions, throws, and furniture, Aura Home focuses on natural materials, intricate patterns, and a sophisticated colour palette. The brand is committed to creating beautiful, sustainable, and timeless pieces that help customers curate a personal and inviting home environment. From their base in Melbourne, Aura Home designs products that blend global trends with a distinctly Australian aesthetic, appealing to discerning customers who value quality and style.

Where is AURA home's Headquarters?

AURA home officeAURA home officeAURA home officeAURA home office
*Images sourced via web search. Rights belong to original owners

HQ Function

The central hub for Aura Home's design and product development, brand management, marketing, e-commerce operations, and overall business strategy.

Notable Features:

Likely includes design studios, product showrooms, and collaborative workspaces that reflect the brand's sophisticated aesthetic. Specific architectural details are not widely publicized.

Work Culture:

A creative, design-driven, and collaborative environment, fostering innovation in homewares. Emphasis on quality, aesthetics, ethical sourcing, and a passion for home living and comfort.

HQ Significance:

The heart of Aura Home's creative vision and brand identity, where new collections are conceptualized and strategies for delivering high-quality, stylish homewares to a national and international customer base are developed.

Values Reflected in HQ: The headquarters likely embodies Aura Home's values of sophisticated design, quality craftsmanship, sustainability, and a commitment to creating inspiring and comfortable living spaces.

Location:

Aura Home is primarily based in Australia, with its design and head office operations in Melbourne. The brand serves a global customer base through its robust e-commerce platform (aurahome.com.au), which ships internationally. Their global presence is supported by international shipping logistics, online customer service catering to diverse customer needs, and global sourcing for materials and manufacturing partnerships. While its physical retail stores are concentrated in Australia, Aura Home's design influence and products reach customers worldwide who appreciate contemporary Australian design and high-quality homewares.

Street Address:

[Specific street number not publicly detailed], Abbotsford

City:

Abbotsford

State/Province:

Victoria

Country:

Australia

AURA home's Global Presence

Heatherton, Victoria/Australia

Address: 60 Corporate Drive, Heatherton, VIC 3172, Australia

Supports national and international supply chain operations, ensuring efficient product storage and delivery for Aura Home's e-commerce and retail channels.

Buying Intent Signals for AURA home

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AURA home

As of April 2025, AURA home' leadership includes:

Tracie Ellis - Founder & Creative Director
David Menton - General Manager

Investors of AURA home

AURA home has been backed by several prominent investors over the years, including:

Aura Home is understood to be a privately owned company. Specific details regarding external investors are not publicly disclosed.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major public announcements regarding executive new hires or departures at Aura Home have been identified in the last 12 months. The leadership team appears stable.

Technology (Tech Stack) used by AURA home

Discover the tools AURA home uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AURA home Email Formats and Examples

Aura Home likely utilizes standard professional email formats for its corporate communications. A common format for companies like Aura Home is combining the first name and last name, or first initial and last name.

[first].[last]@aurahome.com.au

Format

jane.doe@aurahome.com.au

Example

80%

Success rate

News and media

The Interiors Addict / Lifestyle MediaMarch 2024

Aura Home Unveils 'Still' Collection for Autumn/Winter 2024

Aura Home has launched its latest Autumn/Winter 2024 collection, titled 'Still,' featuring an array of new bed linen, cushions, throws, and home decor. The collection emphasizes serene colours, natural textures, and timeless designs, reflecting a sense of calm and tranquility for the home....more

Booktopia / Domain Living / Publishing & Lifestyle MediaOctober 2023

Aura Home Founder Tracie Ellis Releases New Book 'Home'

Tracie Ellis, the founder and creative director of Aura Home, released her new book titled 'Home.' The book delves into her design philosophy, offering insights and inspiration for creating beautiful, personal, and soulful interior spaces, drawing from her extensive experience in the homewares industry....more

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