Aura Home, founded in 2000 by Tracie Ellis, is a premier Australian brand renowned for its contemporary, design-led homewares. Specializing in high-quality bed linen, bath accessories, cushions, throws, and furniture, Aura Home focuses on natural materials, intricate patterns, and a sophisticated colour palette. The brand is committed to creating beautiful, sustainable, and timeless pieces that help customers curate a personal and inviting home environment. From their base in Melbourne, Aura Home designs products that blend global trends with a distinctly Australian aesthetic, appealing to discerning customers who value quality and style.
The central hub for Aura Home's design and product development, brand management, marketing, e-commerce operations, and overall business strategy.
Likely includes design studios, product showrooms, and collaborative workspaces that reflect the brand's sophisticated aesthetic. Specific architectural details are not widely publicized.
A creative, design-driven, and collaborative environment, fostering innovation in homewares. Emphasis on quality, aesthetics, ethical sourcing, and a passion for home living and comfort.
The heart of Aura Home's creative vision and brand identity, where new collections are conceptualized and strategies for delivering high-quality, stylish homewares to a national and international customer base are developed.
Aura Home is primarily based in Australia, with its design and head office operations in Melbourne. The brand serves a global customer base through its robust e-commerce platform (aurahome.com.au), which ships internationally. Their global presence is supported by international shipping logistics, online customer service catering to diverse customer needs, and global sourcing for materials and manufacturing partnerships. While its physical retail stores are concentrated in Australia, Aura Home's design influence and products reach customers worldwide who appreciate contemporary Australian design and high-quality homewares.
[Specific street number not publicly detailed], Abbotsford
Abbotsford
Victoria
Australia
Address: 60 Corporate Drive, Heatherton, VIC 3172, Australia
Supports national and international supply chain operations, ensuring efficient product storage and delivery for Aura Home's e-commerce and retail channels.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, AURA home' leadership includes:
AURA home has been backed by several prominent investors over the years, including:
No major public announcements regarding executive new hires or departures at Aura Home have been identified in the last 12 months. The leadership team appears stable.
Discover the tools AURA home uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Aura Home likely utilizes standard professional email formats for its corporate communications. A common format for companies like Aura Home is combining the first name and last name, or first initial and last name.
[first].[last]@aurahome.com.au
Format
jane.doe@aurahome.com.au
Example
80%
Success rate
The Interiors Addict / Lifestyle Media • March 2024
Aura Home has launched its latest Autumn/Winter 2024 collection, titled 'Still,' featuring an array of new bed linen, cushions, throws, and home decor. The collection emphasizes serene colours, natural textures, and timeless designs, reflecting a sense of calm and tranquility for the home....more
Booktopia / Domain Living / Publishing & Lifestyle Media • October 2023
Tracie Ellis, the founder and creative director of Aura Home, released her new book titled 'Home.' The book delves into her design philosophy, offering insights and inspiration for creating beautiful, personal, and soulful interior spaces, drawing from her extensive experience in the homewares industry....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including AURA home, are just a search away.