HQ Function

Serves as the central hub for Focus Brands, overseeing strategy, operations, marketing, supply chain, finance, and franchise support for Auntie Anne's and its sister brands.

Notable Features:

Modern office facilities designed to foster collaboration among the various brand teams within Focus Brands. Likely includes amenities such as test kitchens for product innovation and development.

Work Culture:

A dynamic, fast-paced, and collaborative environment focused on brand growth, franchisee success, and delivering exceptional food experiences. Emphasis on innovation, customer-centricity, and adapting to evolving consumer preferences.

HQ Significance:

The Atlanta HQ is significant as it consolidates leadership and shared support functions for multiple major food service brands, enabling strategic alignment, operational efficiencies, and global expansion for Auntie Anne's.

Values Reflected in HQ: The headquarters likely reflects values of collaboration, innovation, excellence in operations, and a strong commitment to supporting franchisees and satisfying customers worldwide.

Location:

Auntie Anne's boasts a significant global presence, operating in over 25 countries with more than 1,800 locations worldwide. Its international expansion is managed through Focus Brands International, which supports franchisees with market entry strategies, localized marketing campaigns, supply chain management, and operational best practices. This global network allows Auntie Anne's to serve its popular pretzels and beverages to a diverse customer base across North America, South America, Asia, Europe, the Middle East, and Africa, often adapting menu items to suit local tastes while maintaining its core brand identity.

Street Address:

5620 Glenridge Drive NE

City:

Atlanta

State/Province:

Georgia

Country:

USA