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Auntie Anne's's Overview

Total employees3233
HeadquartersAtlanta
Founded1988

Auntie Anne's is an American chain of pretzel shops founded by Anne F. Beiler and her husband, Jonas, in 1988. Famous for its hand-baked soft pretzels, refreshing lemonade, and signature dips, Auntie Anne's has grown into a global franchise with locations in malls, airports, transit stations, and other retail outlets. It's a go-to destination for a quick, delicious snack, offering a variety of pretzel flavors, from Original to Cinnamon Sugar, alongside other treats like Pretzel Dogs and Pretzel Nuggets. Auntie Anne's is part of the Focus Brands portfolio.

Where is Auntie Anne's's Headquarters?

Auntie Anne's officeAuntie Anne's officeAuntie Anne's officeAuntie Anne's office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Focus Brands, overseeing strategy, operations, marketing, supply chain, finance, and franchise support for Auntie Anne's and its sister brands.

Notable Features:

Modern office facilities designed to foster collaboration among the various brand teams within Focus Brands. Likely includes amenities such as test kitchens for product innovation and development.

Work Culture:

A dynamic, fast-paced, and collaborative environment focused on brand growth, franchisee success, and delivering exceptional food experiences. Emphasis on innovation, customer-centricity, and adapting to evolving consumer preferences.

HQ Significance:

The Atlanta HQ is significant as it consolidates leadership and shared support functions for multiple major food service brands, enabling strategic alignment, operational efficiencies, and global expansion for Auntie Anne's.

Values Reflected in HQ: The headquarters likely reflects values of collaboration, innovation, excellence in operations, and a strong commitment to supporting franchisees and satisfying customers worldwide.

Location:

Auntie Anne's boasts a significant global presence, operating in over 25 countries with more than 1,800 locations worldwide. Its international expansion is managed through Focus Brands International, which supports franchisees with market entry strategies, localized marketing campaigns, supply chain management, and operational best practices. This global network allows Auntie Anne's to serve its popular pretzels and beverages to a diverse customer base across North America, South America, Asia, Europe, the Middle East, and Africa, often adapting menu items to suit local tastes while maintaining its core brand identity.

Street Address:

5620 Glenridge Drive NE

City:

Atlanta

State/Province:

Georgia

Country:

USA

Auntie Anne's's Global Presence

Various Global Regions

Address: Specific regional support office addresses vary and are typically integrated within Focus Brands' international operational network rather than standalone Auntie Anne's corporate offices.

To adapt global brand strategies to local market conditions, ensure brand consistency, facilitate supply chain logistics, and drive growth and profitability for Auntie Anne's franchises in the designated region.

Buying Intent Signals for Auntie Anne's

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Auntie Anne's

As of April 2025, Auntie Anne's' leadership includes:

Jim Holthouser - Chief Executive Officer, Focus Brands
Beto Guajardo - President, Specialty Category (Focus Brands - includes Auntie Anne's)
Alisa Gmelich - Chief Brand Officer, Auntie Anne's
Chris Newman - Chief Financial Officer, Focus Brands
Julie Bourgeois - Chief Marketing Officer, Focus Brands

Investors of Auntie Anne's

Auntie Anne's has been backed by several prominent investors over the years, including:

Roark Capital Group (via parent company Focus Brands)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits1

Focus Brands, the parent company of Auntie Anne's, has experienced notable executive changes in the past 12 months, particularly strengthening its finance and marketing leadership teams to drive strategic growth initiatives across its brand portfolio.

Departures

Julie L. Washington, Julie L. Washington departed from her role as Chief Marketing, Innovation, and Communications Officer at Focus Brands.

New Appointments:

Chris Newman, Chris Newman was appointed as the new Chief Financial Officer for Focus Brands, responsible for the company's financial strategy and health.
Julie Bourgeois, Julie Bourgeois was appointed Chief Marketing Officer for Focus Brands, leading marketing efforts for all brands in the portfolio.

Technology (Tech Stack) used by Auntie Anne's

Discover the tools Auntie Anne's uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Auntie Anne's Email Formats and Examples

Email addresses for corporate employees at Auntie Anne's, who are part of Focus Brands, generally follow common corporate structures. The most probable formats are [first_initial][last_name]@[focusbrands.com] or [first_name].[last_name]@[focusbrands.com]. For specific Auntie Anne's brand team members, there might be variations, but communication is often routed through the Focus Brands domain.

[first_initial][last_name]@focusbrands.com (e.g., jdoe@focusbrands.com) or [first_name].[last_name]@focusbrands.com (e.g., jane.doe@focusbrands.com)

Format

asmith@focusbrands.com

Example

75%

Success rate

News and media

QSR MagazineApril 29, 2024

Auntie Anne's Introduces New Lemonade Refreshers for Summer

Auntie Anne's, along with sister brand Cinnabon, launched a new line of summer beverages, including Dragonfruit Mango Lemonade Frost, Starry Lemonade Chill, and Strawberry Kiwi Lemonade Frost. These new offerings aim to attract customers seeking refreshing seasonal options and drive traffic during warmer months....more

Franchise TimesMay 1, 2024

Focus Brands CEO Discusses Strategy for Keeping Legacy Brands like Auntie Anne's Fresh

Focus Brands CEO Jim Holthouser shared insights into the company's strategies for maintaining the relevance and stimulating growth for its established brands, such as Auntie Anne's. The approach emphasizes product innovation, enhancing digital capabilities, and fostering strong relationships with franchisees to ensure continued success in a competitive food service landscape....more

PR NewswireMarch 6, 2024

Focus Brands Appoints Chris Newman as Chief Financial Officer

Focus Brands announced the appointment of Chris Newman as its new Chief Financial Officer. Newman will lead the company's financial operations, strategy, and planning, supporting the growth of its portfolio of brands, including Auntie Anne's....more

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