Auntie Anne's
Auntie Anne's's Overview
Auntie Anne's is an American chain of pretzel shops founded by Anne F. Beiler and her husband, Jonas, in 1988. Famous for its hand-baked soft pretzels, refreshing lemonade, and signature dips, Auntie Anne's has grown into a global franchise with locations in malls, airports, transit stations, and other retail outlets. It's a go-to destination for a quick, delicious snack, offering a variety of pretzel flavors, from Original to Cinnamon Sugar, alongside other treats like Pretzel Dogs and Pretzel Nuggets. Auntie Anne's is part of the Focus Brands portfolio.
Where is Auntie Anne's's Headquarters?
HQ Function
Serves as the central hub for Focus Brands, overseeing strategy, operations, marketing, supply chain, finance, and franchise support for Auntie Anne's and its sister brands.
Notable Features:
Modern office facilities designed to foster collaboration among the various brand teams within Focus Brands. Likely includes amenities such as test kitchens for product innovation and development.
Work Culture:
A dynamic, fast-paced, and collaborative environment focused on brand growth, franchisee success, and delivering exceptional food experiences. Emphasis on innovation, customer-centricity, and adapting to evolving consumer preferences.
HQ Significance:
The Atlanta HQ is significant as it consolidates leadership and shared support functions for multiple major food service brands, enabling strategic alignment, operational efficiencies, and global expansion for Auntie Anne's.
Values Reflected in HQ: The headquarters likely reflects values of collaboration, innovation, excellence in operations, and a strong commitment to supporting franchisees and satisfying customers worldwide.
Location:
Auntie Anne's boasts a significant global presence, operating in over 25 countries with more than 1,800 locations worldwide. Its international expansion is managed through Focus Brands International, which supports franchisees with market entry strategies, localized marketing campaigns, supply chain management, and operational best practices. This global network allows Auntie Anne's to serve its popular pretzels and beverages to a diverse customer base across North America, South America, Asia, Europe, the Middle East, and Africa, often adapting menu items to suit local tastes while maintaining its core brand identity.
Street Address:
5620 Glenridge Drive NE
City:
Atlanta
State/Province:
Georgia
Country:
USA
Auntie Anne's's Global Presence
Various Global Regions
Address: Specific regional support office addresses vary and are typically integrated within Focus Brands' international operational network rather than standalone Auntie Anne's corporate offices.
To adapt global brand strategies to local market conditions, ensure brand consistency, facilitate supply chain logistics, and drive growth and profitability for Auntie Anne's franchises in the designated region.
Buying Intent Signals for Auntie Anne's
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Executive Team of Auntie Anne's
As of April 2025, Auntie Anne's' leadership includes:
Investors of Auntie Anne's
Auntie Anne's has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Focus Brands, the parent company of Auntie Anne's, has experienced notable executive changes in the past 12 months, particularly strengthening its finance and marketing leadership teams to drive strategic growth initiatives across its brand portfolio.
Departures
New Appointments:
Technology (Tech Stack) used by Auntie Anne's
Discover the tools Auntie Anne's uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Auntie Anne's Email Formats and Examples
Email addresses for corporate employees at Auntie Anne's, who are part of Focus Brands, generally follow common corporate structures. The most probable formats are [first_initial][last_name]@[focusbrands.com] or [first_name].[last_name]@[focusbrands.com]. For specific Auntie Anne's brand team members, there might be variations, but communication is often routed through the Focus Brands domain.
[first_initial][last_name]@focusbrands.com (e.g., jdoe@focusbrands.com) or [first_name].[last_name]@focusbrands.com (e.g., jane.doe@focusbrands.com)
Format
asmith@focusbrands.com
Example
75%
Success rate
News and media
QSR Magazine • April 29, 2024
Auntie Anne's Introduces New Lemonade Refreshers for Summer
Auntie Anne's, along with sister brand Cinnabon, launched a new line of summer beverages, including Dragonfruit Mango Lemonade Frost, Starry Lemonade Chill, and Strawberry Kiwi Lemonade Frost. These new offerings aim to attract customers seeking refreshing seasonal options and drive traffic during warmer months....more
Franchise Times • May 1, 2024
Focus Brands CEO Discusses Strategy for Keeping Legacy Brands like Auntie Anne's Fresh
Focus Brands CEO Jim Holthouser shared insights into the company's strategies for maintaining the relevance and stimulating growth for its established brands, such as Auntie Anne's. The approach emphasizes product innovation, enhancing digital capabilities, and fostering strong relationships with franchisees to ensure continued success in a competitive food service landscape....more
PR Newswire • March 6, 2024
Focus Brands Appoints Chris Newman as Chief Financial Officer
Focus Brands announced the appointment of Chris Newman as its new Chief Financial Officer. Newman will lead the company's financial operations, strategy, and planning, supporting the growth of its portfolio of brands, including Auntie Anne's....more
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