Auguste The Label
Auguste The Label's Overview
Auguste the Label is an Australian fashion brand founded by Ebony Eagles in 2015. Headquartered in Byron Bay, New South Wales, the brand is celebrated for its feminine, bohemian, and vintage-inspired designs, often featuring floral prints and flowing silhouettes. Auguste the Label emphasizes conscious production, utilizing sustainable materials and ethical manufacturing practices. They aim to create timeless pieces that evoke a sense of nostalgia and effortless style, appealing to a globally conscious consumer. The brand has a strong e-commerce presence and is stocked in boutiques worldwide.
Where is Auguste The Label's Headquarters?
HQ Function
The headquarters serves as the central hub for design, product development, marketing, e-commerce operations, and overall business management.
Notable Features:
Likely a light-filled, open-plan space designed to foster creativity and collaboration, reflecting the brand's bohemian aesthetic with natural materials and a relaxed atmosphere. May include an in-house design studio and showroom.
Work Culture:
The work culture at Auguste the Label is reported to be creative, collaborative, and fast-paced, with a strong emphasis on the brand's values of sustainability, community, and conscious living. It embodies the relaxed yet entrepreneurial spirit of Byron Bay.
HQ Significance:
The Byron Bay location is integral to the brand's identity, providing inspiration from the coastal lifestyle and local creative scene. It reinforces their commitment to a more conscious and natural way of life, which is reflected in their designs.
Values Reflected in HQ: The headquarters' design and location likely reflect values of creativity, sustainability, connection to nature, and a mindful approach to business and fashion.
Location:
Auguste the Label supports a global customer base primarily through its robust e-commerce platform, shipping worldwide. They also partner with a curated selection of international boutiques and online retailers across North America, Europe, Asia, and New Zealand, expanding their brand reach and accessibility. Their marketing and customer service functions are geared towards a global audience.
Street Address:
Unit 1/1 Wattle Drive, Byron Bay Arts & Industry Estate
City:
Byron Bay
State/Province:
New South Wales
Country:
Australia
Auguste The Label's Global Presence
Various Retail Locations, Australia
Address: Auguste the Label operates several flagship retail stores in key Australian locations such as Mosman (NSW), James Street (QLD), and of course, Byron Bay (NSW). These are primarily customer-facing retail spaces rather than corporate offices.
To provide a strong retail presence in key Australian fashion precincts, catering to local customers and tourists, and strengthening brand visibility.
Buying Intent Signals for Auguste The Label
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Executive Team of Auguste The Label
As of April 2025, Auguste The Label' leadership includes:
Investors of Auguste The Label
Auguste The Label has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
There have been no major, publicly announced executive hires or exits at Auguste the Label in the last 12 months. The company's leadership, primarily centered around its founder, appears stable.
Technology (Tech Stack) used by Auguste The Label
Discover the tools Auguste The Label uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Auguste The Label Email Formats and Examples
While specific internal email formats for Auguste the Label are not publicly confirmed, common patterns for fashion companies of this size often involve [first name]@[companydomain.com] or [first initial][last name]@[companydomain.com]. Customer-facing emails are typically generic, such as 'hello@' or 'customercare@'.
[first]@augustethelabel.com or [first].[last]@augustethelabel.com
Format
hello@augustethelabel.com
Example
60%
Success rate
News and media
Ragtrader • December 7, 2023
Auguste the Label partners with Thread Together
Byron Bay fashion label Auguste the Label has partnered with Thread Together, an Australian charity that diverts new, unsold clothing from landfill to people in need. This initiative aligns with Auguste's commitment to sustainability and community support, aiming to reduce fashion waste and provide clothing to vulnerable Australians....more
Ragtrader • November 21, 2023
Auguste the Label unveils new retail concept in Mosman
Auguste the Label has opened a new flagship store in Mosman, Sydney, showcasing a refreshed retail concept. The store design reflects the brand's bohemian-chic aesthetic, featuring natural textures, earthy tones, and vintage-inspired furnishings to create an immersive brand experience for shoppers....more
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