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Audigent, a part of Experian's Overview

Total employees78
HeadquartersNew York
Founded2016

Audigent is a pioneering adtech company at the forefront of data activation, curation, and identity solutions. They provide a comprehensive platform that enables advertisers, agencies, and publishers to leverage first-party and third-party data for precise audience targeting in a privacy-conscious manner. Audigent's offerings include cookieless identity resolution, curated data marketplaces (SmartPMPs™ and ContextualPMPs™), and tools to optimize programmatic advertising campaigns. Their mission is to simplify the complexity of data in the digital advertising ecosystem and drive better outcomes for their clients.

Where is Audigent, a part of Experian's Headquarters?

Audigent, a part of Experian officeAudigent, a part of Experian officeAudigent, a part of Experian officeAudigent, a part of Experian office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central command for Audigent's executive leadership, strategic initiatives, product development, sales, marketing, and core operational activities.

Notable Features:

Modern office facilities designed to foster collaboration and innovation, situated in a prominent Manhattan location with access to key industry partners and talent.

Work Culture:

Characterized by a fast-paced, innovative, and data-driven environment. Employees often describe it as collaborative, with a strong focus on problem-solving and pushing the boundaries of adtech.

HQ Significance:

Its New York City location places Audigent at the epicenter of the US advertising industry, facilitating direct engagement with major brands, agencies, and media companies. It's crucial for talent acquisition and industry leadership.

Values Reflected in HQ: The HQ likely reflects Audigent's values of innovation, cutting-edge technology, collaboration, and a client-centric approach through its design and functionality.

Location:

While Audigent's primary physical operations are centered in the US, its technology platform and data solutions are utilized by clients and partners internationally. They support global digital advertising campaigns by enabling targeted audience reach across various geographies, adapting to different market needs and data regulations. Their distributed team further supports a broader operational scope.

Street Address:

450 Park Avenue South, Floor 9

City:

New York

State/Province:

NY

Country:

USA

Audigent, a part of Experian's Global Presence

Chicago, IL/USA

Address: Distributed/Remote Teams (No Public Office Address)

To expand Audigent's footprint and provide localized support to clients in the Central US, a significant advertising market. Audigent primarily supports a distributed workforce beyond its NYC HQ.

Buying Intent Signals for Audigent, a part of Experian

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Audigent, a part of Experian

As of April 2025, Audigent, a part of Experian' leadership includes:

Drew Stein - Founder & CEO
Greg Williams - President
Matt Freiler - Chief Product Officer
Gina Cavallo - Chief Revenue Officer
Basem Anshasi - Chief Technology Officer
Ben Tocker - General Counsel & Head of Privacy

Investors of Audigent, a part of Experian

Audigent, a part of Experian has been backed by several prominent investors over the years, including:

Go Philly Fund
Broadscale Group
MathCapital
Progress Ventures
Human Ventures
Whistler Capital Partners
Emerge
Curiosity Contagious Ventures

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits0

Audigent significantly strengthened its executive team in the past year with key strategic hires for President, CPO, and CRO roles, and promoted internally for the General Counsel position. No major executive departures have been publicly announced in the last 12 months.

New Appointments:

Greg Williams, Greg Williams appointed as new President.
Matt Freiler, Matt Freiler appointed as new Chief Product Officer.
Gina Cavallo, Gina Cavallo appointed as new Chief Revenue Officer.
Ben Tocker, Ben Tocker promoted to General Counsel.

Technology (Tech Stack) used by Audigent, a part of Experian

Discover the tools Audigent, a part of Experian uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Audigent, a part of Experian Email Formats and Examples

Audigent likely utilizes standard corporate email address formats. Common patterns include first initial followed by last name, or first name followed by a period then last name, at their domain 'audigent.com'.

Common formats: [first_initial][last]@audigent.com (e.g., dstein@audigent.com) or [first].[last]@audigent.com (e.g., drew.stein@audigent.com).

Format

dstein@audigent.com

Example

80%

Success rate

News and media

Business WireFebruary 27, 2024

Audigent and OptiMine Announce Strategic Partnership to Deliver Advanced Cross-Channel Campaign Measurement and Optimization

Audigent, the leading data activation, curation, and identity platform, and OptiMine, the leader in cloud-based cross-channel marketing measurement and optimization, today announced a strategic partnership. This collaboration will integrate Audigent’s rich audience and contextual data insights with OptiMine’s advanced measurement solutions, providing brands and agencies with unparalleled capabilities to optimize advertising spend and performance across all channels....more

PR NewswireOctober 11, 2023

Audigent Bolsters Leadership Team with Key Executive Hires

Audigent, the leading data activation, curation and identity platform, today announced the appointment of several key executives to its leadership team: Greg Williams as President, Matt Freiler as Chief Product Officer, and Gina Cavallo as Chief Revenue Officer. These strategic hires will further accelerate Audigent's growth and innovation in the evolving digital advertising landscape....more

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