Audi Business Innovation GmbH
Audi Business Innovation GmbH's Overview
Audi Business Innovation GmbH is a 100% subsidiary of AUDI AG, acting as its competence center for digitalization and the development of new business models. It functions as a think tank and an agile unit to create and implement innovative digital services, mobility solutions, and IT products that go beyond the core automotive business. Their focus includes areas like connected car technologies (myAudi), digital customer experiences, urban mobility concepts, and data-driven services, aiming to shape the future of premium mobility and create sustainable value for Audi and its customers.
Where is Audi Business Innovation GmbH's Headquarters?
HQ Function
Serves as the central hub for strategy, development, and management of Audi's digital business innovations. It houses teams working on new digital products, mobility services, IT solutions for Audi, and exploring future business models.
Notable Features:
The Munich office is a modern workspace designed to foster creativity, collaboration, and agile development methodologies. While specific architectural details are not widely publicized, it's equipped with state-of-the-art facilities to support its tech-focused operations, located in a central, accessible part of the city.
Work Culture:
Characterized by a dynamic, innovative, and agile environment, often described as having a 'start-up feel' within a large corporation. It promotes cross-functional teamwork, open communication, a passion for technology, and a forward-thinking mindset focused on shaping the future of mobility.
HQ Significance:
The Munich headquarters is pivotal for Audi's digital transformation, allowing ABI to tap into a rich ecosystem of tech talent, startups, and research institutions. Its location facilitates close collaboration with various partners and keeps Audi at the forefront of digital innovation.
Values Reflected in HQ: The headquarters' design and atmosphere aim to reflect Audi's core values of 'Vorsprung durch Technik' (Progress through Technology), innovation, collaboration, and a commitment to shaping a sustainable and digital future for mobility.
Location:
While Audi Business Innovation GmbH is headquartered in Germany (Munich and Ingolstadt), its impact is global. The digital services, IT solutions, and innovative business models developed by ABI are integrated into Audi's worldwide operations and products. This includes supporting the myAudi platform used by customers internationally, developing digital retail experiences for global markets, and contributing to mobility services that Audi offers in various countries, thereby supporting Audi's global strategy for digitalization and customer-centricity.
Street Address:
Hochbrückenstraße 6
City:
München
State/Province:
Bavaria
Country:
Germany
Audi Business Innovation GmbH's Global Presence
Ingolstadt, Bavaria/Germany
Address: c/o AUDI AG, Gebäude D42 - IN-Campus Halle B, Krokusweg 11, 85051 Ingolstadt
To leverage the IN-Campus ecosystem for direct collaboration with Audi engineers, IT specialists, and technology partners, accelerating the development and deployment of innovations in vehicle connectivity, data platforms, and digital services directly relevant to Audi's vehicle lineup and manufacturing processes.
Buying Intent Signals for Audi Business Innovation GmbH
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Executive Team of Audi Business Innovation GmbH
As of April 2025, Audi Business Innovation GmbH' leadership includes:
Investors of Audi Business Innovation GmbH
Audi Business Innovation GmbH has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Publicly available information does not indicate major executive hires or exits specifically at Audi Business Innovation GmbH within the last 12 months. The current managing directors, Nils Himmer and Carsten Schulze, have been leading the company for a period extending beyond this timeframe, suggesting leadership stability.
Technology (Tech Stack) used by Audi Business Innovation GmbH
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Audi Business Innovation GmbH Email Formats and Examples
Email addresses for Audi Business Innovation GmbH typically follow Audi's corporate email structure, often utilizing the subsidiary's domain or the main Audi domain. The most common format is likely 'firstname.lastname'.
firstname.lastname@audi-business-innovation.com or firstname.lastname@audi.de
Format
anna.beispiel@audi-business-innovation.com
Example
80%
Success rate
News and media
Audi MediaCenter • February 27, 2024
Audi Business Innovation GmbH's Role in Evolving Audi's Software and Digital Strategy
While not a direct news item about ABI, Audi's strategic decisions, such as focusing on CARIAD for software development, highlight the ecosystem in which ABI operates. Audi Business Innovation GmbH continues to play a crucial role in developing customer-facing digital products and business models that complement the core software developed by CARIAD, ensuring Audi remains competitive in digital services and user experience....more
Audi Business Innovation Blog • November 15, 2023
Audi Business Innovation GmbH Showcases Team Culture and Driving Forces
Audi Business Innovation GmbH published insights into their work culture, team dynamics, and the innovative spirit that drives their projects. The piece emphasizes their agile methodologies, collaborative environment, and the diverse talent pool working on shaping the future of mobility and digital experiences for Audi customers....more
Automotive World • July 12, 2023
Audi Business Innovation GmbH Supports Expansion of Functions on Demand
Audi's expansion of 'Functions on Demand' globally relies heavily on robust digital platforms and business models, areas where Audi Business Innovation GmbH contributes expertise. ABI helps develop the backend systems, customer interface, and commercial frameworks for such services, allowing customers to flexibly activate vehicle features post-purchase, showcasing a key pillar of Audi's digital strategy....more
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