HQ Function

Serves as the central hub for U.S. operations, overseeing sales, marketing, after-sales support, dealer network management, communications, and corporate strategy for the American market.

Notable Features:

The headquarters is a modern office building designed to reflect Audi's brand values of progressiveness and sophistication. It often includes advanced training facilities for dealership staff and potentially showrooms for the latest models.

Work Culture:

The work culture at Audi of America's headquarters is generally perceived as professional, innovative, and performance-driven, emphasizing collaboration, brand excellence, and adapting to the evolving automotive landscape, particularly in electrification and digitalization.

HQ Significance:

The Herndon headquarters is pivotal for managing Audi's brand presence, ensuring operational excellence, and driving growth in one of the world's most competitive automotive markets. It acts as the primary interface between Audi AG and the U.S. dealer network and customers.

Values Reflected in HQ: The headquarters' design and operations aim to reflect Audi's core values: 'Vorsprung durch Technik' (Advancement through Technology), design excellence, sustainability, and a commitment to the U.S. market.

Location:

Audi of America is the key entity representing Audi AG in the United States, one of Audi's largest and most important global markets. It executes global strategies tailored to U.S. customer preferences and regulatory requirements, managing vehicle importation, sales, marketing, customer service, and dealer network operations. It also provides crucial market feedback to Audi AG in Germany, influencing future product development for the global portfolio.

Street Address:

2200 Ferdinand Porsche Dr

City:

Herndon

State/Province:

Virginia

Country:

USA