HQ Function

Serves as the global administrative, strategic, research and development, and primary production hub for Audi AG, overseeing worldwide operations.

Notable Features:

The Audi Forum Ingolstadt, featuring the 'museum mobile', customer center, event spaces, and factory tours. Advanced R&D facilities, design studios, and the main vehicle production plant.

Work Culture:

Characterized by a strong engineering focus, precision, innovation ('Vorsprung durch Technik'), and a collaborative yet performance-driven environment. Emphasis on quality, sustainability, and technological advancement.

HQ Significance:

Ingolstadt is historically significant as the re-establishment site of Auto Union GmbH after World War II (1949), which later became Audi. It remains the heart of Audi's brand identity, technological innovation, and manufacturing excellence.

Values Reflected in HQ: The HQ reflects Audi's core values of technological leadership, precision engineering, sophisticated design, and a commitment to progress and quality, evident in its modern architecture and advanced facilities.

Location:

Audi AG supports a wide range of functions globally, including vehicle and engine manufacturing at 21 production sites in 12 countries. It maintains a worldwide sales and distribution network covering over 100 markets. Global functions also encompass research and development (with key centers in Germany, China, and the US), design studios, financial services, IT operations, and marketing, all coordinated to support its position as a leading premium automotive brand worldwide.

Street Address:

Auto-Union-Strasse 1

City:

Ingolstadt

State/Province:

Bavaria

Country:

Germany