HQ Function

Serves as the central hub for AU Vodka's operations, including product development, vodka production, bottling, brand management, marketing strategy, and global distribution logistics.

Notable Features:

The facility is a modern production plant designed for efficient manufacturing and packaging of their iconic gold-bottled vodkas. It likely incorporates advanced quality control systems and state-of-the-art bottling lines to meet growing international demand.

Work Culture:

Characterized by a dynamic, entrepreneurial, and fast-paced environment, reflecting the brand's rapid growth and image-conscious product line. There's a strong emphasis on innovation, brand promotion, and maintaining a premium market position.

HQ Significance:

The Swansea headquarters is pivotal to AU Vodka's identity, representing the core of its production capabilities and brand origin. It allows for direct oversight of product quality and innovation, and its Welsh roots are a key part of the brand's story and success.

Values Reflected in HQ: The headquarters reflects AU Vodka's values of ambition, British quality, modern luxury, and innovation. The investment in a dedicated, efficient facility underscores their commitment to growth and brand excellence.

Location:

AU Vodka has rapidly expanded its global footprint, making its products available in numerous countries across Europe, North America, the Middle East, Asia, and Australia. This expansion is primarily driven by strategic distribution partnerships and targeted marketing campaigns. Globally supported functions include international sales channel management, adaptation of marketing materials for local markets, export logistics, and brand presence at international trade shows and events. They are also increasingly present in global travel retail, including airlines and duty-free shops.

Street Address:

Unit 2, Swansea Gate Business Park, Fabian Way

City:

Swansea

State/Province:

Wales

Country:

United Kingdom