Au Vieux Campeur is a renowned French retail company specializing in outdoor sports equipment and apparel. Founded in 1936 by Roger de Rorthays, it started as a small shop in Paris's Latin Quarter and has grown into a multi-store operation across France, becoming an institution for outdoor enthusiasts. The company offers a wide array of products for activities such as hiking, camping, climbing, mountaineering, skiing, snowboarding, diving, and kayaking. Known for its comprehensive selection, quality gear, and knowledgeable staff, Au Vieux Campeur caters to everyone from beginners to seasoned adventurers, emphasizing expert advice and a passion for the outdoors. It has remained a family-owned business, maintaining its commitment to providing specialized equipment and fostering a community around outdoor pursuits.
Serves as the flagship retail location, brand anchor, and likely central point for buying, merchandising, and administrative decisions for the Parisian stores and influences national strategy.
A unique 'village' concept in Paris with multiple specialized boutiques for different sports (climbing, skiing, diving, etc.) clustered in the same neighborhood. Historic facade and deep product specialization.
Likely emphasizes product knowledge, passion for outdoor sports, customer service, and a traditional retail environment. A strong sense of heritage and expertise is cultivated among staff.
The Paris Latin Quarter location is iconic and the birthplace of the brand, establishing its reputation and loyal customer base. It's a landmark for outdoor enthusiasts in France.
Au Vieux Campeur primarily operates within France, with a strong network of retail stores across the country. While it has an online store (auvieuxcampeur.fr) that may cater to international customers, its physical presence and main focus are domestic. The company supports a wide range of outdoor activities through its specialized product offerings and expert advice, functioning as a key supplier for the French outdoor community. International reach is mainly through its e-commerce platform rather than physical international stores.
48 Rue des Écoles
Paris
Île-de-France
France
Address: 31 Cr de la Liberté, 69003 Lyon
Key hub for outdoor enthusiasts in Southeastern France, providing gear for alpine sports, hiking, and local outdoor activities.
Address: 2 Rue Jean Suau, 31000 Toulouse
Supplying outdoor gear and expertise to the Toulouse region, supporting activities in the Pyrenees mountains and local natural parks.
Address: 255 Av. du Prado, 13008 Marseille
Serving the Provence region with a focus on coastal and mountain activities, including specialized diving equipment.
Address: 6 Rue des Francs-Bourgeois, 67000 Strasbourg
Catering to outdoor needs in the Alsace region and bordering areas, supporting hiking, camping, and winter sports.
Address: 1 Av. de la Dranse, 74200 Thonon-les-Bains
Serving a key tourist and outdoor activity region in the Alps, providing specialized gear for lake and mountain environments.
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As of April 2025, AU VIEUX CAMPEUR' leadership includes:
AU VIEUX CAMPEUR has been backed by several prominent investors over the years, including:
As a long-standing family-owned business, Au Vieux Campeur does not frequently publicize executive changes in the same manner as publicly traded companies. Leadership transitions tend to be within the founding family. No major external executive hires or departures have been widely reported in the last 12 months.
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While Au Vieux Campeur does not publicly disclose its exact email format, common patterns for French companies include [first_initial][last_name]@[company_domain] or [first_name].[last_name]@[company_domain]. For a company of its nature, direct email addresses for general inquiries are usually channeled through contact forms on their website. Specific executive email addresses are not publicly listed.
f.lastname@auvieuxcampeur.fr or prenom.nom@auvieuxcampeur.fr (speculative)
Format
l.derorthays@auvieuxcampeur.fr (example, speculative)
Example
60%
Success rate
FashionNetwork.com • November 22, 2023
Au Vieux Campeur announced a reorganization involving the closure of its specialized water sports store in Paris as part of a broader strategy to adapt to changing market conditions and optimize its retail footprint....more
Le Dauphiné Libéré • November 7, 2023
The Au Vieux Campeur store in Sallanches is undergoing changes, not closing, but adapting its strategy and product offerings to better serve the local market and streamline operations....more
Outside.fr • November 2023
Article discussing family-owned outdoor businesses in France, featuring Au Vieux Campeur and its long history and continued operation under the De Rorthays family, highlighting its resilience and adaptation over generations....more
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