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AU VIEUX CAMPEUR's Overview

Total employees176
HeadquartersParis
Founded1941

Au Vieux Campeur is a renowned French retail company specializing in outdoor sports equipment and apparel. Founded in 1936 by Roger de Rorthays, it started as a small shop in Paris's Latin Quarter and has grown into a multi-store operation across France, becoming an institution for outdoor enthusiasts. The company offers a wide array of products for activities such as hiking, camping, climbing, mountaineering, skiing, snowboarding, diving, and kayaking. Known for its comprehensive selection, quality gear, and knowledgeable staff, Au Vieux Campeur caters to everyone from beginners to seasoned adventurers, emphasizing expert advice and a passion for the outdoors. It has remained a family-owned business, maintaining its commitment to providing specialized equipment and fostering a community around outdoor pursuits.

Where is AU VIEUX CAMPEUR's Headquarters?

HQ Function

Serves as the flagship retail location, brand anchor, and likely central point for buying, merchandising, and administrative decisions for the Parisian stores and influences national strategy.

Notable Features:

A unique 'village' concept in Paris with multiple specialized boutiques for different sports (climbing, skiing, diving, etc.) clustered in the same neighborhood. Historic facade and deep product specialization.

Work Culture:

Likely emphasizes product knowledge, passion for outdoor sports, customer service, and a traditional retail environment. A strong sense of heritage and expertise is cultivated among staff.

HQ Significance:

The Paris Latin Quarter location is iconic and the birthplace of the brand, establishing its reputation and loyal customer base. It's a landmark for outdoor enthusiasts in France.

Values Reflected in HQ: Expertise, passion for the outdoors, tradition, quality, comprehensive selection, and customer guidance.

Location:

Au Vieux Campeur primarily operates within France, with a strong network of retail stores across the country. While it has an online store (auvieuxcampeur.fr) that may cater to international customers, its physical presence and main focus are domestic. The company supports a wide range of outdoor activities through its specialized product offerings and expert advice, functioning as a key supplier for the French outdoor community. International reach is mainly through its e-commerce platform rather than physical international stores.

Street Address:

48 Rue des Écoles

City:

Paris

State/Province:

Île-de-France

Country:

France

AU VIEUX CAMPEUR's Global Presence

Lyon, Auvergne-Rhône-Alpes/France

Address: 31 Cr de la Liberté, 69003 Lyon

Key hub for outdoor enthusiasts in Southeastern France, providing gear for alpine sports, hiking, and local outdoor activities.

Toulouse, Occitanie/France

Address: 2 Rue Jean Suau, 31000 Toulouse

Supplying outdoor gear and expertise to the Toulouse region, supporting activities in the Pyrenees mountains and local natural parks.

Marseille, Provence-Alpes-Côte d'Azur/France

Address: 255 Av. du Prado, 13008 Marseille

Serving the Provence region with a focus on coastal and mountain activities, including specialized diving equipment.

Strasbourg, Grand Est/France

Address: 6 Rue des Francs-Bourgeois, 67000 Strasbourg

Catering to outdoor needs in the Alsace region and bordering areas, supporting hiking, camping, and winter sports.

Thonon-les-Bains, Auvergne-Rhône-Alpes/France

Address: 1 Av. de la Dranse, 74200 Thonon-les-Bains

Serving a key tourist and outdoor activity region in the Alps, providing specialized gear for lake and mountain environments.

Buying Intent Signals for AU VIEUX CAMPEUR

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AU VIEUX CAMPEUR

As of April 2025, AU VIEUX CAMPEUR' leadership includes:

Ludovic de Rorthays - Directeur Général (Managing Director)
Aymeric de Rorthays - Président (President)

Investors of AU VIEUX CAMPEUR

AU VIEUX CAMPEUR has been backed by several prominent investors over the years, including:

Privately Held Family-Owned Business

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a long-standing family-owned business, Au Vieux Campeur does not frequently publicize executive changes in the same manner as publicly traded companies. Leadership transitions tend to be within the founding family. No major external executive hires or departures have been widely reported in the last 12 months.

Departures

N/A, No publicly announced executive departures in the last 12 months.

New Appointments:

N/A, No publicly announced new executive appointments in the last 12 months.

Technology (Tech Stack) used by AU VIEUX CAMPEUR

Discover the tools AU VIEUX CAMPEUR uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AU VIEUX CAMPEUR Email Formats and Examples

While Au Vieux Campeur does not publicly disclose its exact email format, common patterns for French companies include [first_initial][last_name]@[company_domain] or [first_name].[last_name]@[company_domain]. For a company of its nature, direct email addresses for general inquiries are usually channeled through contact forms on their website. Specific executive email addresses are not publicly listed.

f.lastname@auvieuxcampeur.fr or prenom.nom@auvieuxcampeur.fr (speculative)

Format

l.derorthays@auvieuxcampeur.fr (example, speculative)

Example

60%

Success rate

News and media

FashionNetwork.comNovember 22, 2023

Au Vieux Campeur reorganizes and closes its Parisian water sports boutique

Au Vieux Campeur announced a reorganization involving the closure of its specialized water sports store in Paris as part of a broader strategy to adapt to changing market conditions and optimize its retail footprint....more

Le Dauphiné LibéréNovember 7, 2023

Sallanches: Le Vieux Campeur is not closing down but shifting gears

The Au Vieux Campeur store in Sallanches is undergoing changes, not closing, but adapting its strategy and product offerings to better serve the local market and streamline operations....more

Outside.frNovember 2023

Outdoor gear manufacturers: when family businesses resist

Article discussing family-owned outdoor businesses in France, featuring Au Vieux Campeur and its long history and continued operation under the De Rorthays family, highlighting its resilience and adaptation over generations....more

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