highperformr logo

Attensity's Overview

Total employees28
HeadquartersPalo Alto
Founded2001

Attensity was a software company specializing in text analytics, social media monitoring, and customer engagement solutions. Its technology empowered businesses to understand customer sentiment, identify emerging trends, and improve overall customer experience by analyzing vast amounts of unstructured data from diverse sources such as social media platforms, online reviews, surveys, and call center interactions. Attensity was acquired by inContact in May 2016, and inContact itself was acquired by NICE later that same year. Attensity's sophisticated analytical capabilities have since been integrated into NICE's CXone platform, contributing significantly to its advanced AI-driven analytics for comprehensive customer experience management.

Where is Attensity's Headquarters?

HQ Function

Historically, this location served as a key center for Attensity's research and development, product strategy, global sales, marketing operations, and corporate leadership for its text analytics and social media intelligence software.

Notable Features:

The Palo Alto office would have been a typical Silicon Valley tech environment, focused on fostering innovation and collaboration. Specific architectural details of this historical office are not widely publicized. Operations are now integrated within NICE's facilities.

Work Culture:

As a company in the competitive analytics sector within Silicon Valley, Attensity likely cultivated a work culture centered on innovation, data-driven insights, agile development, and collaborative problem-solving.

HQ Significance:

The headquarters was pivotal as the main operational and strategic hub from which Attensity developed and marketed its pioneering text analytics and social media monitoring technologies before its acquisition and subsequent integration into NICE.

Values Reflected in HQ: The choice of a Silicon Valley location such as Palo Alto historically reflected Attensity's commitment to being at the forefront of technological innovation, accessing top-tier engineering and business talent, and its ambition in the enterprise software market.

Location:

Prior to its acquisition, Attensity provided its advanced analytics software and associated services to a global clientele. Its reach extended across various industries in North America, Europe, and other international markets, supported by direct sales operations, strategic partnerships, and customer support teams. Following its integration, Attensity's technological footprint contributes to NICE's global CXone platform, serving customers worldwide.

Street Address:

2479 E Bayshore Rd, Suite 150

City:

Palo Alto

State/Province:

California

Country:

USA

Attensity's Global Presence

Bellevue, Washington, USA

Address: Historical address not readily available; N/A

To expand Attensity's presence on the West Coast, engage with the tech ecosystem in the Seattle area, and provide localized support to regional customers.

Reston, Virginia, USA

Address: Historical address not readily available; N/A

To support Attensity's sales and service delivery for the East Coast market, and potentially to manage relationships with public sector or specific industry clients.

Buying Intent Signals for Attensity

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Attensity

As of April 2025, Attensity' leadership includes:

Howard Lau - Chief Executive Officer (at the time of acquisition by inContact)
Michelle de Haaff - VP Marketing / Chief Marketing Officer (historically)
Catherine van Zuylen - VP, Worldwide Sales (historically)
Kirsten Nelson - VP of Professional Services (historically)

Investors of Attensity

Attensity has been backed by several prominent investors over the years, including:

Granite Ventures
Palomar Ventures
Scale Venture Partners
In-Q-Tel

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Given that Attensity was acquired by inContact (now NICE) in 2016 and its operations were fully integrated, there have been no executive new hires or exits specifically for 'Attensity' as an independent entity in the last 12 months. Any leadership changes related to Attensity's technology would now occur within NICE's management structure.

Technology (Tech Stack) used by Attensity

Discover the tools Attensity uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Attensity Email Formats and Examples

Attensity is no longer an independent operating company, and its original email domain (attensity.com) redirects to nice.com. Historically, technology companies like Attensity often used common email patterns. The formats below are illustrative examples based on typical conventions and are not active for a standalone Attensity.

[first_initial][last]@attensity.com (e.g., jsmith@attensity.com) or [first].[last]@attensity.com (e.g., john.smith@attensity.com)

Format

jsmith@attensity.com (illustrative example, domain inactive)

Example

0 (The attensity.com domain no longer hosts active email for a standalone Attensity.)%

Success rate

News and media

NICE / inContact Press ReleaseMay 9, 2016

inContact Completes Acquisition of Attensity

inContact (now part of NICE) officially announced the completion of its acquisition of Attensity, a leading provider of text-based analytics solutions. This strategic acquisition was aimed at bolstering inContact's cloud contact center platform with advanced Voice of the Customer (VoC) analytics and social media engagement tools, leveraging Attensity's sophisticated technology....more

Business Wire (Attensity Press Release Archive)August 30, 2011

Attensity and Lithium Partner to Deliver Integrated Social CRM Solution

Attensity and Lithium Technologies announced a strategic partnership to integrate Attensity's powerful text analytics capabilities with Lithium's Social CRM platform. This collaboration was designed to provide enterprises with deeper insights from social media conversations, enabling enhanced customer service, brand management, and engagement strategies....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Attensity, are just a search away.