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Attaquer 's Overview

Total employees10
HeadquartersSurry Hills
Founded2012

Attaquer is an Australian-based cycling apparel brand founded in 2012, renowned for its distinctive, fashion-forward designs and high-performance technical cycling kits. The company caters to road, gravel, and mountain biking enthusiasts, emphasizing quality, innovation, and a strong community connection. Attaquer aims to challenge the conventions of traditional cycling wear with bold aesthetics and technically advanced materials.

Where is Attaquer 's Headquarters?

Attaquer  officeAttaquer  officeAttaquer  officeAttaquer  office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for design, product development, marketing, sales, and administrative operations for Attaquer's global cycling apparel business.

Notable Features:

Likely a modern office space designed to foster creativity and collaboration, possibly featuring showroom areas for their apparel collections, reflecting the brand's design-centric approach.

Work Culture:

A dynamic, creative, and fast-paced environment, driven by a passion for cycling and cutting-edge design. The culture likely emphasizes teamwork, innovation, and a strong connection to the cycling community.

HQ Significance:

The HQ is pivotal for maintaining Attaquer's unique brand identity, spearheading innovation in cycling apparel technology and aesthetics, and coordinating its global distribution and marketing strategies.

Values Reflected in HQ: The headquarters likely embodies Attaquer's core values of innovation, bold design, premium quality, and an authentic passion for the sport of cycling.

Location:

Attaquer products are sold globally through its primary e-commerce platform (attaquer.com) and an extensive network of international distributors and select retail partners across key cycling markets in North America, Europe, Asia, and Oceania. While design, marketing, and core operations are centralized in Australia, this network supports worldwide sales, customer service, and brand development.

Street Address:

Level 1, 72-74 Foveaux Street

City:

Surry Hills

State/Province:

NSW

Country:

Australia

Attaquer 's Global Presence

Surry Hills, NSW/Australia

Address: 420 Crown Street, Surry Hills, NSW 2010

Serves as a key physical touchpoint in their home market, allowing direct customer engagement, product showcases, and fostering local cycling community connections.

Buying Intent Signals for Attaquer

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Attaquer

As of April 2025, Attaquer ' leadership includes:

Greg Hamer - Co-Founder & CEO
Stevan Musulin - Co-Founder & Brand Director
Ben Hillman - Global Sales & Operations Director

Investors of Attaquer

Attaquer has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a privately held company, detailed executive movements at Attaquer are not frequently publicized. No major executive hires or departures have been prominently announced in the last 12 months, suggesting stability in the core leadership team.

Technology (Tech Stack) used by Attaquer

Discover the tools Attaquer uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Attaquer Email Formats and Examples

Attaquer's specific internal email format is not publicly listed. However, companies of its structure commonly use formats like [first_name]@[companydomain].com or [first_initial][last_name]@[companydomain].com. For customer support, they use support@attaquer.com.

[first]@attaquer.com or [first].[last]@attaquer.com (common patterns)

Format

firstname@attaquer.com

Example

75%

Success rate

News and media

BikeRadarMay 16, 2024

Attaquer Unveils New A-Line Collection Emphasizing Bold Designs and Sustainability

Attaquer has released its latest A-Line collection, known for its vibrant aesthetics. The new range incorporates more sustainable materials and manufacturing processes, reflecting a growing trend in the cycling apparel industry....more

PinkbikeMarch 5, 2024

Attaquer Broadens Mountain Bike Apparel Offering with New Technical Gear

Cycling apparel brand Attaquer has introduced an expanded range of mountain bike clothing, featuring new technical jerseys, shorts, and outerwear designed for durability and performance on the trails....more

AusCyclingFebruary 20, 2024

Attaquer Becomes Official Apparel Partner for AusCycling National Team

Attaquer has partnered with AusCycling to become the official apparel supplier for the Australian National Team across various cycling disciplines, kitting out athletes in major international competitions....more

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