Attaquer is an Australian-based cycling apparel brand founded in 2012, renowned for its distinctive, fashion-forward designs and high-performance technical cycling kits. The company caters to road, gravel, and mountain biking enthusiasts, emphasizing quality, innovation, and a strong community connection. Attaquer aims to challenge the conventions of traditional cycling wear with bold aesthetics and technically advanced materials.
Serves as the central hub for design, product development, marketing, sales, and administrative operations for Attaquer's global cycling apparel business.
Likely a modern office space designed to foster creativity and collaboration, possibly featuring showroom areas for their apparel collections, reflecting the brand's design-centric approach.
A dynamic, creative, and fast-paced environment, driven by a passion for cycling and cutting-edge design. The culture likely emphasizes teamwork, innovation, and a strong connection to the cycling community.
The HQ is pivotal for maintaining Attaquer's unique brand identity, spearheading innovation in cycling apparel technology and aesthetics, and coordinating its global distribution and marketing strategies.
Attaquer products are sold globally through its primary e-commerce platform (attaquer.com) and an extensive network of international distributors and select retail partners across key cycling markets in North America, Europe, Asia, and Oceania. While design, marketing, and core operations are centralized in Australia, this network supports worldwide sales, customer service, and brand development.
Level 1, 72-74 Foveaux Street
Surry Hills
NSW
Australia
Address: 420 Crown Street, Surry Hills, NSW 2010
Serves as a key physical touchpoint in their home market, allowing direct customer engagement, product showcases, and fostering local cycling community connections.
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As of April 2025, Attaquer ' leadership includes:
Attaquer has been backed by several prominent investors over the years, including:
As a privately held company, detailed executive movements at Attaquer are not frequently publicized. No major executive hires or departures have been prominently announced in the last 12 months, suggesting stability in the core leadership team.
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Attaquer's specific internal email format is not publicly listed. However, companies of its structure commonly use formats like [first_name]@[companydomain].com or [first_initial][last_name]@[companydomain].com. For customer support, they use support@attaquer.com.
[first]@attaquer.com or [first].[last]@attaquer.com (common patterns)
Format
firstname@attaquer.com
Example
75%
Success rate
BikeRadar • May 16, 2024
Attaquer has released its latest A-Line collection, known for its vibrant aesthetics. The new range incorporates more sustainable materials and manufacturing processes, reflecting a growing trend in the cycling apparel industry....more
Pinkbike • March 5, 2024
Cycling apparel brand Attaquer has introduced an expanded range of mountain bike clothing, featuring new technical jerseys, shorts, and outerwear designed for durability and performance on the trails....more
AusCycling • February 20, 2024
Attaquer has partnered with AusCycling to become the official apparel supplier for the Australian National Team across various cycling disciplines, kitting out athletes in major international competitions....more
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