ATP Atelier (All Tomorrow's Parties Atelier) is a Scandinavian luxury brand specializing in sustainably crafted leather goods, primarily shoes and handbags. Founded in 2011 by Jonas Clason and Maj-La Pizzelli, the brand masterfully combines contemporary Scandinavian design aesthetics with traditional Italian craftsmanship. ATP Atelier is renowned for its minimalist yet distinctive designs, high-quality materials, and a strong commitment to producing items with longevity and style. They aim to challenge the concept of fast fashion by creating timeless pieces that are both modern and classic, appealing to consumers who value design, quality, and mindful consumption. Their products are sold globally through their e-commerce platform and select premium retailers.
Serves as the central hub for design development, brand management, global marketing and sales strategy, e-commerce operations, and corporate administration.
The headquarters likely embodies Scandinavian design principles with a minimalist, functional, and aesthetically pleasing workspace. Specific architectural details are not widely publicized, but it's expected to reflect the brand's ethos.
The work culture at ATP Atelier's HQ is anticipated to be creative, collaborative, and dynamic, with a strong emphasis on design innovation, quality, and sustainability. It likely fosters a Scandinavian work-life balance.
The Stockholm HQ is pivotal as it's where the brand's unique design identity is conceived and its global strategy is directed, maintaining its Scandinavian roots while overseeing Italian production.
ATP Atelier manages its global operations from its Stockholm headquarters, including design, brand strategy, and marketing, with manufacturing concentrated in Italy. The brand achieves a worldwide reach through its robust e-commerce platform and strategic partnerships with high-end department stores and select boutiques in key international markets, including North America, Europe, Asia, and Australia. Global brand awareness is further amplified through international press coverage and collaborations with fashion influencers.
Sankt Eriksgatan 117
Stockholm
Stockholm County
Sweden
Address: Specific workshop addresses are proprietary and not publicly listed, distributed across traditional leatherworking districts.
Ensuring the highest quality production standards, sourcing of premium Italian leathers, and access to skilled artisans essential for creating the brand's signature products.
Address: Mäster Samuelsgatan 3, 111 44 Stockholm, Sweden
Showcasing the brand's collections in an immersive environment, strengthening customer relationships, and building brand presence in its home city.
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As of April 2025, ATP Atelier' leadership includes:
ATP Atelier has been backed by several prominent investors over the years, including:
As a privately-held company, ATP Atelier's executive changes are not always widely publicized. Based on available information, there have been no prominent reports of major executive hires or departures within the last 12 months. The founding team continues to be the primary leadership.
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While ATP Atelier's exact internal email format isn't publicly confirmed, businesses of its nature and location often adopt standardized professional email structures. Common patterns usually incorporate the employee's first and last name.
Likely formats include [first].[last]@atpatelier.com or [first_initial][last]@atpatelier.com (e.g., j.doe@atpatelier.com or jane.doe@atpatelier.com).
Format
example.person@atpatelier.com
Example
70%
Success rate
Vogue Scandinavia • May 3, 2023
In an interview, Maj-La Pizzelli discusses ATP Atelier's venture into innovative sustainable materials like vegan apple leather, highlighting the brand's commitment to eco-conscious practices alongside its signature minimalist style, particularly in relation to their Stockholm flagship store....more
Who What Wear • June 16, 2023
This feature article recognizes ATP Atelier's substantial impact on minimalist footwear trends, praising its distinct design aesthetic and superior quality craftsmanship, which have cultivated a dedicated international following....more
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