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Atomize's Overview

Total employees31
HeadquartersGothenburg
Founded2016

Atomize AB is a Swedish technology company revolutionizing hotel revenue management. Their sophisticated cloud-based Revenue Management System (RMS) leverages artificial intelligence and machine learning to provide real-time, automated price optimization for hotels of all sizes globally. Atomize empowers hoteliers to maximize their revenue, improve operational efficiency, and make data-driven pricing decisions in a dynamic market landscape. The platform is known for its user-friendliness, powerful algorithms, and seamless integration capabilities with other hotel technology systems.

Where is Atomize's Headquarters?

HQ Function

The Gothenburg headquarters serves as the core for product development, engineering, global sales and marketing strategy, operations, and executive leadership. It's the innovation center driving Atomize's technological advancements in revenue management.

Notable Features:

Located in central Gothenburg, the office is designed as a modern, collaborative workspace fostering innovation. While specific architectural highlights aren't widely publicized, it emphasizes a functional and inspiring environment conducive to a tech scale-up.

Work Culture:

Atomize fosters a dynamic, fast-paced, and innovative work culture typical of a growth-stage tech company. Emphasis is placed on collaboration, agility, continuous learning, and a customer-centric approach. Employees are encouraged to take initiative and contribute to the company's global mission.

HQ Significance:

The headquarters in Gothenburg is significant as it's where Atomize was founded and its core technology developed. It symbolizes the company's Swedish heritage in engineering and innovation and acts as the central node for its expanding global operations.

Values Reflected in HQ: The headquarters' environment likely reflects Atomize's core values of innovation, intelligence, precision, collaboration, and customer success, creating a space that supports the development of cutting-edge revenue management solutions.

Location:

Atomize AB serves a global customer base, with its Revenue Management System implemented in hotels across numerous countries in Europe, North America, Asia-Pacific, and other regions. Their global functions, including sales, marketing, customer support, and implementation, are supported by their headquarters in Sweden and strategically located regional team hubs and personnel in key markets such as the UK, Poland, Germany, USA, Singapore, Thailand, and Australia. This distributed model allows Atomize to offer localized support and cater effectively to the international hospitality industry.

Street Address:

Östra Hamngatan 16

City:

Gothenburg

State/Province:

Västra Götaland County

Country:

Sweden

Atomize's Global Presence

London, United Kingdom (Regional Hub)

Address: Specific street address not publicly listed; operates with a regional team, potentially utilizing flexible workspaces or remote setups.

To strengthen Atomize's market presence in the competitive UK hospitality sector, provide localized expertise and support, and expand its client base in Europe.

Singapore (Regional Hub)

Address: Specific street address not publicly listed; operates with a regional team, potentially utilizing flexible workspaces or remote setups.

To drive growth and market penetration in the rapidly expanding APAC hospitality industry, offering localized support and adapting Atomize's solutions to regional market dynamics.

Buying Intent Signals for Atomize

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Atomize

As of April 2025, Atomize' leadership includes:

Alexander Edström - Chief Executive Officer
Leif Jägerbrand - Chief Commercial Officer
Mirjaνας KERO - Chief Financial Officer
Ellen Hartelius - Head of People & Culture
Filip Norberg - Head of Product

Investors of Atomize

Atomize has been backed by several prominent investors over the years, including:

Notion Capital
Optimizer Invest
Fortino Capital Partners

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, Atomize AB has maintained stability in its senior executive team over the last 12 months with no major C-level departures or high-profile external hires announced. The company continues to focus on scaling its operations with its existing leadership.

Departures

N/A, No publicly announced major C-level executive departures in the last 12 months.

New Appointments:

N/A, No publicly announced major C-level new appointments from external hires in the last 12 months.

Technology (Tech Stack) used by Atomize

Discover the tools Atomize uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Atomize Email Formats and Examples

Atomize AB primarily uses the email format combining an employee's first name and last name, or first initial and last name, with the company domain '@atomize.com'. This is a common professional email structure.

[first].[last]@atomize.com or [first_initial][last]@atomize.com

Format

j.doe@atomize.com

Example

85%

Success rate

News and media

Atomize Blog / HotelTechReportJanuary 10, 2024

Atomize AB Named #1 Revenue Management System in the 2024 HotelTechAwards

Atomize RMS was recognized as the Best Revenue Management System in the 2024 HotelTechAwards. This award highlights its leadership and popularity among hoteliers globally for its advanced real-time pricing automation capabilities and positive user reviews....more

Hospitality NetJuly 12, 2023

Atomize AB RMS Announces Integration with Infor Sales & Catering

Atomize AB announced a new integration with Infor Sales & Catering, a cloud-based event management software. This collaboration aims to provide hotels with a more holistic view of their revenue streams by combining room pricing optimization with event and group sales data, enhancing total revenue management....more

Atomize BlogMarch 21, 2023

Atomize AB and Mews Expand Partnership to Bring Automated, Real-Time Pricing to More Hotels

Atomize AB and Mews announced an expanded partnership to offer a deeper integration between Atomize's Revenue Management System (RMS) and Mews' Property Management System (PMS). This enhancement aims to provide seamless, automated pricing optimization for a wider range of hotels using the Mews platform....more

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