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Atomic's Overview

Total employees361
HeadquartersAltenmarkt im Pongau
Founded1955

Atomic is a globally recognized leader in the winter sports industry, renowned for its high-performance alpine skis, ski boots, bindings, poles, helmets, and goggles. Founded in 1955 in the Austrian Alps, Atomic has consistently pushed the boundaries of ski technology, equipping World Cup champions and recreational skiers alike. With a deep passion for skiing and a commitment to innovation, quality, and performance, Atomic products are trusted by athletes at all levels to deliver exceptional experiences on the snow. The brand is part of Amer Sports, a global sporting goods company.

Where is Atomic's Headquarters?

HQ Function

Serves as the central hub for research and development, product design, manufacturing of high-performance skis, and global brand management.

Notable Features:

State-of-the-art ski manufacturing facility, advanced R&D labs, and direct proximity to world-class ski resorts for product testing.

Work Culture:

A dynamic and innovative environment driven by a passion for skiing, precision engineering, and a collaborative spirit, reflecting its Austrian heritage.

HQ Significance:

The location is historically significant as the birthplace of the brand and strategically important due to its close ties to the alpine skiing world and European market.

Values Reflected in HQ: The HQ embodies Atomic's commitment to innovation, performance, quality, and its deep roots in alpine skiing culture.

Location:

Atomic products are distributed and sold in over 40 countries worldwide. While its core manufacturing and R&D are centralized in Austria, Atomic leverages the global distribution network and regional offices of its parent company, Amer Sports, to support sales, marketing, and service operations across North America, Europe, Asia, and other key winter sports markets. The brand also maintains a strong global presence through its sponsorship of elite athletes and participation in international ski competitions.

Street Address:

Atomic Straße 1

City:

Altenmarkt im Pongau

State/Province:

Salzburg

Country:

Austria

Atomic's Global Presence

Ogden, Utah, USA

Address: Amer Sports Winter Sports Equipment, 2030 Lincoln Ave, Ogden, UT 84401, USA (Amer Sports US Hub)

Supports Atomic's presence and growth in the critical North American market, providing localized expertise and operational support through its parent company, Amer Sports.

Buying Intent Signals for Atomic

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Atomic

As of April 2025, Atomic' leadership includes:

Wolfgang Mayrhofer - General Manager / Vice President Atomic Global
James Zheng - Chief Executive Officer, Amer Sports (Parent Company)
Michael Hauge Sørensen - Chief Operating Officer, Amer Sports (Parent Company)

Investors of Atomic

Atomic has been backed by several prominent investors over the years, including:

ANTA Sports (majority shareholder of Amer Sports, Atomic's parent company)
FountainVest Partners (consortium partner in Amer Sports acquisition)
Anamered Investments (Lululemon founder Chip Wilson's investment firm, consortium partner in Amer Sports acquisition)
Tencent (consortium partner in Amer Sports acquisition)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No specific high-profile executive hires or exits solely for the Atomic brand have been publicly announced in the last 12 months. Leadership transitions, if any, would typically occur within the broader Amer Sports organizational structure. Amer Sports, Atomic's parent company, successfully completed its Initial Public Offering (IPO) in February 2024, confirming its existing top leadership team.

Technology (Tech Stack) used by Atomic

Discover the tools Atomic uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Atomic Email Formats and Examples

Atomic, as a brand within Amer Sports, likely uses email addresses with its own domain (@atomic.com) for brand-specific roles, or potentially @amersports.com for certain corporate functions. Common professional email formats include [first_name].[last_name] or [first_initial][last_name].

[first_name].[last_name]@atomic.com

Format

jane.doe@atomic.com

Example

75%

Success rate

News and media

ReutersMarch 16, 2024

Atomic Skier Mikaela Shiffrin Wins Slalom Crystal Globe for Eighth Time

Atomic-sponsored athlete Mikaela Shiffrin secured her eighth slalom crystal globe at the World Cup finals in Saalbach, Austria, further cementing her legendary status in alpine skiing. Her performance highlights the continued success of Atomic's Redster racing equipment at the highest level of competition....more

atomic.comJune 22, 2023

Atomic Launches Its First Sustainability Report: 'Way Beyond'

Atomic released its inaugural sustainability report, 'Way Beyond,' outlining its commitment and strategy towards more sustainable practices in ski manufacturing. The report details goals for reducing CO2 emissions, increasing resource efficiency, and promoting circularity, marking a significant step in the brand's environmental responsibility journey....more

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