Atomic is a globally recognized leader in the winter sports industry, renowned for its high-performance alpine skis, ski boots, bindings, poles, helmets, and goggles. Founded in 1955 in the Austrian Alps, Atomic has consistently pushed the boundaries of ski technology, equipping World Cup champions and recreational skiers alike. With a deep passion for skiing and a commitment to innovation, quality, and performance, Atomic products are trusted by athletes at all levels to deliver exceptional experiences on the snow. The brand is part of Amer Sports, a global sporting goods company.
Serves as the central hub for research and development, product design, manufacturing of high-performance skis, and global brand management.
State-of-the-art ski manufacturing facility, advanced R&D labs, and direct proximity to world-class ski resorts for product testing.
A dynamic and innovative environment driven by a passion for skiing, precision engineering, and a collaborative spirit, reflecting its Austrian heritage.
The location is historically significant as the birthplace of the brand and strategically important due to its close ties to the alpine skiing world and European market.
Atomic products are distributed and sold in over 40 countries worldwide. While its core manufacturing and R&D are centralized in Austria, Atomic leverages the global distribution network and regional offices of its parent company, Amer Sports, to support sales, marketing, and service operations across North America, Europe, Asia, and other key winter sports markets. The brand also maintains a strong global presence through its sponsorship of elite athletes and participation in international ski competitions.
Atomic Straße 1
Altenmarkt im Pongau
Salzburg
Austria
Address: Amer Sports Winter Sports Equipment, 2030 Lincoln Ave, Ogden, UT 84401, USA (Amer Sports US Hub)
Supports Atomic's presence and growth in the critical North American market, providing localized expertise and operational support through its parent company, Amer Sports.
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As of April 2025, Atomic' leadership includes:
Atomic has been backed by several prominent investors over the years, including:
No specific high-profile executive hires or exits solely for the Atomic brand have been publicly announced in the last 12 months. Leadership transitions, if any, would typically occur within the broader Amer Sports organizational structure. Amer Sports, Atomic's parent company, successfully completed its Initial Public Offering (IPO) in February 2024, confirming its existing top leadership team.
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Atomic, as a brand within Amer Sports, likely uses email addresses with its own domain (@atomic.com) for brand-specific roles, or potentially @amersports.com for certain corporate functions. Common professional email formats include [first_name].[last_name] or [first_initial][last_name].
[first_name].[last_name]@atomic.com
Format
jane.doe@atomic.com
Example
75%
Success rate
Reuters • March 16, 2024
Atomic-sponsored athlete Mikaela Shiffrin secured her eighth slalom crystal globe at the World Cup finals in Saalbach, Austria, further cementing her legendary status in alpine skiing. Her performance highlights the continued success of Atomic's Redster racing equipment at the highest level of competition....more
atomic.com • June 22, 2023
Atomic released its inaugural sustainability report, 'Way Beyond,' outlining its commitment and strategy towards more sustainable practices in ski manufacturing. The report details goals for reducing CO2 emissions, increasing resource efficiency, and promoting circularity, marking a significant step in the brand's environmental responsibility journey....more
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