Atom Group
Atom Group's Overview
Atom Brands is a disruptive UK-based spirits company renowned for its innovation in creating, bottling, and distributing a diverse portfolio of award-winning spirit brands. With a focus on craft, quality, and unique market propositions, Atom Brands operates globally, leveraging strong e-commerce capabilities and direct-to-consumer channels. Their portfolio includes well-known names such as That Boutique-y Whisky Company, Ableforth's (creator of Bathtub Gin), Character of Islay Whisky Company, and many more, catering to discerning drinkers worldwide.
Where is Atom Group's Headquarters?
HQ Function
The headquarters houses key functions including group operations, brand management, product innovation, marketing, sales leadership, and distribution logistics.
Notable Features:
Modern facilities situated within a business park, designed for efficient operations, warehousing, and creative brand development.
Work Culture:
Atom Brands fosters an innovative, fast-paced, and collaborative work environment. The culture is driven by a passion for spirits, creativity, and a commitment to challenging the status quo in the drinks industry.
HQ Significance:
The Tonbridge headquarters is pivotal, acting as the nerve center for Atom Brands' international brand strategy, product development, and global market coordination.
Values Reflected in HQ: The headquarters likely reflects Atom Brands' core values of innovation, quality, agility, and excellence in the spirits industry.
Location:
Atom Brands distributes its extensive portfolio of spirits to over 50 countries worldwide. Their global reach is supported by a robust network of international distributors, dedicated regional teams, and strong e-commerce platforms. Functions supported globally include international sales, brand marketing and activation, export logistics, and compliance management to ensure brands are accessible to consumers across diverse markets.
Street Address:
Unit 1, Ton Business Park, 2-8 Morley Road
City:
Tonbridge
State/Province:
Kent
Country:
United Kingdom
Atom Group's Global Presence
New York, NY, USA
Address: Strategic commercial presence managed through key personnel and distribution partners. Specific office address not widely publicized.
To drive brand growth, expand market share, and support distribution networks within the significant North American spirits market.
Buying Intent Signals for Atom Group
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Atom Group
As of April 2025, Atom Group' leadership includes:
Investors of Atom Group
Atom Group has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Atom Brands has seen some key talent movements, including strategic departures. The company continues to adapt its leadership to drive growth.
Departures
Technology (Tech Stack) used by Atom Group
Discover the tools Atom Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Atom Group Email Formats and Examples
Atom Brands commonly uses the first name.lastname email format for its employees. This is a standard convention in many corporations.
[first].[last]@atombrands.com
Format
jane.doe@atombrands.com
Example
90%
Success rate
News and media
The Spirits Business • February 27, 2024
Atom Brands' Proximo deal expands US reach for Boutique-y brands
Atom Brands partnered with Proximo Spirits for the US distribution of its That Boutique-y Gin Company and That Boutique-y Rum Company, aiming to enhance availability across the country....more
The Drinks Business • October 5, 2023
Atom Brands launches new Cornish gin brand, Penryn
Atom Brands introduced Penryn Gin, a new Cornish gin brand, expanding its diverse portfolio of spirits with a product inspired by the historic Cornish town of Penryn....more
The Spirits Business • May 10, 2023
Sam Simmons leaves Atom Brands
Sam Simmons, Head of Whisky for Atom Brands, announced his departure from the company after a notable tenure contributing to their whisky portfolio....more
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