AtlasTrend was an Australian financial technology company that provided an online investment platform focused on global trends. Founded in 2015 and headquartered in Sydney, it aimed to make investing in themed portfolios, such as 'Big Data Titans' or 'Clean Energy Champions', accessible to retail investors. AtlasTrend emphasized education and transparency, offering insights into the companies within each trend. The company ceased its standalone operations after being acquired by Superhero Financial Pty Ltd in September 2021, with its services integrated or wound down. This page provides historical information about AtlasTrend.
Historically served as the central hub for AtlasTrend's operations, including technology development, investment research, marketing, customer support, and executive leadership.
The headquarters was likely a modern office space situated within Sydney's central business district, designed to foster collaboration and innovation. Specific architectural details are not widely publicized, but it would have been equipped with standard amenities for a technology-focused company.
As a fintech startup, AtlasTrend likely fostered a dynamic, innovative, and collaborative work culture. Emphasis would have been placed on agility, customer-centric product development, and a passion for making investing accessible. The environment was likely fast-paced, encouraging proactive contributions from its team.
Its Sydney headquarters was strategically important, placing AtlasTrend within Australia's leading financial and technology hub. This location provided access to talent, investment opportunities, potential partnerships, and a vibrant ecosystem for growth during its operational years.
While physically headquartered and primarily serving clients in Australia, AtlasTrend's investment platform focused on global companies and international market trends. This allowed its Australian users to gain exposure to diversified international investment opportunities through its curated portfolios.
Level 2, 131 York Street
Sydney
New South Wales
Australia
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As of April 2025, AtlasTrend' leadership includes:
AtlasTrend has been backed by several prominent investors over the years, including:
AtlasTrend was acquired by Superhero in September 2021, and its independent operations subsequently ceased. Therefore, there have been no executive hires or exits at AtlasTrend in the last 12 months, as the company is no longer an active, standalone entity. Key leadership transitioned or departed around the time of the acquisition and the subsequent wind-down of operations.
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Based on common company practices for technology startups and its historical domain (atlastrend.com), email formats likely followed standard professional patterns. These are speculative examples as the company is no longer operational and its email domain is inactive.
[first].[last]@atlastrend.com
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example.user@atlastrend.com (Historical example, emails no longer active)
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Australian Financial Review (afr.com) • September 6, 2021
Fintech investment platform Superhero announced its acquisition of AtlasTrend, a platform known for its thematic global share portfolios. The acquisition aimed to expand Superhero's product range, customer base, and talent pool in the competitive online brokerage market....more
news.com.au (Business Review Australia) • May 2, 2017
Sydney-based fintech startup AtlasTrend, which offered an app for investing in global share portfolios based on themes like 'Big Data' and 'Online Shopping,' secured $1 million in seed funding. Key investors included H2 Ventures and international VC fund Follow[the]Seed....more
AtlasTrend (via PR Newswire Asia - Historical Press Release) • February 7, 2017
AtlasTrend officially launched its mobile-first investment platform, designed to help Australians easily invest in global megatrends. The platform offered curated portfolios and aimed to simplify international share investing for everyday users....more
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