HQ Function

The Dubai headquarters managed international retail operations, marketing, procurement, and overall strategy for the Middle East. Indian HQs managed the extensive retail network and operations within India.

Notable Features:

Known for its large, strategically located showrooms in high-traffic areas and gold souks. The brand's visibility was a key feature, with distinctive store designs that became familiar to its customer base.

Work Culture:

During its peak, Atlas Jewellery fostered a customer-centric retail environment, emphasizing trust and a wide variety of jewellery designs. The work culture combined traditional Indian business values with dynamic Middle Eastern retail practices, managing a large workforce across numerous outlets.

HQ Significance:

The Dubai headquarters symbolized the brand's success in the lucrative Gulf market, establishing it as a trusted name for gold purchases among expatriates and locals. The Indian headquarters anchored its deep penetration into the South Indian market.

Values Reflected in HQ: The headquarters and showrooms aimed to reflect values of trust, accessibility for the common person, and a commitment to providing a wide range of gold and diamond jewellery.

Location:

Historically, Atlas Jewellery maintained a significant global presence, primarily concentrated in the Middle East (UAE, Kuwait, Saudi Arabia, Qatar, Oman, Bahrain) and India. Its operations encompassed jewellery manufacturing, wholesale, extensive retail showrooms, and bullion trading. The brand was a major player known for its wide reach and trust among consumers in these key gold-buying regions.

Street Address:

Key historical locations included the Gold Centre, Deira, and multiple showrooms in Karama, Dubai. Indian operations had head offices in cities like Thrissur, Kerala.

City:

Dubai (Primary International), Thrissur (India Operations)

State/Province:

Dubai (Emirate)

Country:

United Arab Emirates (Primary International), India