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Atlas Honda Limited's Overview

Total employees678
HeadquartersKarachi
Founded

Atlas Honda Limited (AHL) is a Pakistani motorcycle manufacturer and a joint venture between the Atlas Group of Pakistan and Honda Motor Co., Ltd. of Japan. Established in 1963, AHL is the largest motorcycle manufacturer in Pakistan, renowned for producing a wide range of Honda motorcycles that are popular for their durability, fuel efficiency, and resale value. The company plays a significant role in the Pakistani automotive sector, contributing to local employment and industrial development. AHL's product line includes iconic models like the Honda CD 70 and CG 125, which have a dominant market share in the country.

Where is Atlas Honda Limited's Headquarters?

HQ Function

The Karachi headquarters serves as the registered office and a key corporate hub, overseeing strategic management, financial operations, corporate governance, and compliance for Atlas Honda Limited.

Notable Features:

Located in the Korangi Industrial Area, a major industrial zone in Karachi. The facility is likely a modern corporate office designed to support extensive administrative and strategic functions.

Work Culture:

A professional and performance-driven environment, blending Pakistani business ethics with Honda's global standards for quality, efficiency, innovation, and continuous improvement. Emphasis is placed on teamwork and employee development.

HQ Significance:

The registered headquarters is crucial for legal, financial, and strategic oversight, anchoring the company's extensive manufacturing and sales operations across Pakistan. It symbolizes the company's corporate presence and commitment.

Values Reflected in HQ: The headquarters likely embodies Atlas Honda's commitment to professionalism, operational excellence, strong corporate governance, and sustainable business practices, in line with the values of both Atlas Group and Honda Motor Co.

Location:

Atlas Honda Limited's primary operational focus is within Pakistan, where it is the leading motorcycle manufacturer. Its global connection stems from being a joint venture with Honda Motor Co., Ltd. of Japan. This partnership provides AHL access to Honda's global research and development, technological advancements, engineering expertise, and stringent quality control standards, which are adapted for the Pakistani market. While AHL itself does not operate manufacturing plants or sales offices internationally under its own banner, it is an integral part of Honda's wider global network through this strategic alliance.

Street Address:

Atlas House, 26/27, Sector 15, Korangi Industrial Area

City:

Karachi

State/Province:

Sindh

Country:

Pakistan

Atlas Honda Limited's Global Presence

Lahore, Punjab, Pakistan

Address: 1-McLeod Road, Lahore - 54000, Pakistan

Acts as a strategic hub for the populous Punjab province and northern regions, overseeing market development, distribution channels, after-sales services, and customer engagement initiatives.

Sheikhupura, Punjab, Pakistan

Address: 28 KM, Lahore-Sheikhupura Road, Sheikhupura, Pakistan

Supports the nationwide demand for motorcycles by ensuring efficient, high-quality production. It is a critical component of Atlas Honda's supply chain and contributes significantly to local employment and skill development in the automotive manufacturing sector.

Karachi, Sindh, Pakistan

Address: F-35, S.I.T.E., Karachi, Pakistan

Complements the Sheikhupura plant in meeting national demand, particularly serving the southern regions of Pakistan, and ensures production resilience and supply chain optimization.

Buying Intent Signals for Atlas Honda Limited

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Atlas Honda Limited

As of April 2025, Atlas Honda Limited' leadership includes:

Mr. Aamir H. Shirazi - Chairman
Mr. Saquib H. Shirazi - Chief Executive Officer
Mr. Frahim Ali Khan - Vice President Finance & Company Secretary
Mr. Afnan Ahmed - Senior Vice President Manufacturing
Mr. Tasleem Beg - Vice President Sales & Marketing
Mr. Amjad Pervez - Vice President Human Resources & Corporate Affairs

Investors of Atlas Honda Limited

Atlas Honda Limited has been backed by several prominent investors over the years, including:

Atlas Group (Pakistan)
Honda Motor Co., Ltd. (Japan)
Public Shareholders (listed on Pakistan Stock Exchange - PSX: ATHL)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits1

Board-level changes in the last 12-18 months included new director appointments nominated by Honda Motor Co., Ltd. Day-to-day senior executive management appears largely stable.

Departures

Mr. Katsuhisa Koyama, Mr. Katsuhisa Koyama ceased to be a Director following the appointment of Mr. Kenichi Matsuo.

New Appointments:

Mr. Kenichi Matsuo, Mr. Kenichi Matsuo appointed as Non-Executive Director, representing Honda Motor Co., Ltd.
Mr. Tatsuya Minagawa, Mr. Tatsuya Minagawa appointed as Non-Executive Director, representing Honda Motor Co., Ltd.

Technology (Tech Stack) used by Atlas Honda Limited

Discover the tools Atlas Honda Limited uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Atlas Honda Limited Email Formats and Examples

While Atlas Honda Limited does not publicly disclose its exact email format structure, common patterns for corporations of its nature in the region, and for Honda affiliates, often involve combinations of first name, last name, or initials. A likely format could be [first].[last]@atlashonda.com.pk or [first_initial][last]@atlashonda.com.pk.

[first].[last]@atlashonda.com.pk

Format

saquib.shirazi@atlashonda.com.pk

Example

75%

Success rate

News and media

Business RecorderFebruary 21, 2024

Atlas Honda’s 9MFY24 profit after tax clocks in at Rs4.02bn

Atlas Honda Limited (AHL) reported a profit after tax of PKR 4.02 billion for the nine months ended December 31, 2023, an increase compared to PKR 3.77 billion in the corresponding period of the previous year. The company's earnings per share stood at Rs 32.32....more

The NationFebruary 9, 2024

Atlas Honda Leads Motorcycle Sales Surge in January 2024

Motorcycle sales in Pakistan, significantly led by Atlas Honda, experienced a substantial year-on-year increase of 20.4% in January 2024. Atlas Honda sold 95,010 units during the month, up from 80,052 units in January 2023, indicating strong market demand and the company's continued dominance....more

PakWheels BlogOctober 10, 2023

Atlas Honda Launches 2024 Model of Honda CD 70 with New Sticker

Atlas Honda introduced the 2024 model of its highly popular Honda CD 70 motorcycle. The new model features updated adhesive graphics (commonly referred to as 'Nawee Patti' or 'new sticker') while maintaining its renowned engine, performance, and design features. The CD 70 remains a top-selling motorcycle in Pakistan....more

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