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AW LAB's Overview

Total employees832
HeadquartersLimosano
Founded1997

Athletes World, widely recognized by its brand name AW LAB, is a leading global retail chain specializing in sport-style footwear, apparel, and accessories. With a strong focus on youth culture and urban trends, AW LAB offers a curated selection of products from major international sports and lifestyle brands, alongside exclusive collaborations and limited editions. The company operates an extensive network of physical stores primarily across Europe, with a growing presence in Asia, and complements its brick-and-mortar operations with a robust e-commerce platform. AW LAB aims to be a reference point for 'style players' – young consumers passionate about sneakers and street fashion.

Where is AW LAB's Headquarters?

HQ Function

Serves as the legal registered office for Compar S.p.A., which manages AW LAB. Key administrative functions and strategic oversight for Italian operations are centered here, supporting the brand's extensive retail network.

Notable Features:

Located in an industrial zone, the facility is likely optimized for administrative and possibly logistical functions supporting the retail operations. It's a functional base rather than a showcase architectural piece.

Work Culture:

The work culture is influenced by the fast-paced retail and fashion industry, likely characterized by dynamism, a focus on trends, and collaboration. As part of a larger group (Compar S.p.A., Bata), it would also incorporate established corporate practices.

HQ Significance:

The Limosano headquarters is significant as the official registered base of operations for the entity managing AW LAB in Italy, a key market for the brand. It underpins the legal and administrative framework for a large part of its European business.

Values Reflected in HQ: The headquarters reflects values of operational efficiency, a structured approach to retail management, and a commitment to its Italian operational base, which is central to its European footprint.

Location:

AW LAB has a significant global presence, primarily concentrated in Europe with a strong retail footprint in Italy and Spain, and stores in other countries like the Czech Republic and Portugal. The brand has also expanded into Asia, with stores in locations such as Singapore. Globally, AW LAB supports functions including retail store operations, international franchising, multi-channel marketing and brand campaigns, product sourcing and merchandising, supply chain management for its international network, and e-commerce operations catering to customers in various regions.

Street Address:

Zona Industriale snc

City:

Limosano

State/Province:

CB (Campobasso)

Country:

Italy

AW LAB's Global Presence

Santa Maria a Monte, PI, Italy

Address: Via Provinciale Francesca Nord, 103, 56029 Santa Maria a Monte PI, Italy

Serves as the central operational hub for AW LAB's activities in Italy and supports its international expansion, including franchise operations and e-commerce.

Barcelona, Catalonia, Spain

Address: Specific office address not publicly listed, but a significant regional presence.

To oversee and expand AW LAB's retail footprint and brand presence in Spain, adapting global strategies to the local market.

Buying Intent Signals for AW LAB

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AW LAB

As of April 2025, AW LAB' leadership includes:

Enrico Pasi - Chief Executive Officer, Compar S.p.A. (operator of AW LAB)
Mattia Tosi - General Manager, AW LAB (Compar S.p.A.)
Alessandro Cisotti - Head of Marketing & Communication, AW LAB (Compar S.p.A.)
David Pujolar - Former General Manager, AW LAB (instrumental in earlier expansion)

Investors of AW LAB

AW LAB has been backed by several prominent investors over the years, including:

Bata Group (via Compar S.p.A.)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific high-profile executive hires or exits directly at the AW LAB brand level are not frequently publicized, as leadership often resides within the parent company Compar S.p.A. or the wider Bata Group. Major changes are typically announced at the group level.

Technology (Tech Stack) used by AW LAB

Discover the tools AW LAB uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AW LAB Email Formats and Examples

AW LAB, as part of Compar S.p.A., likely utilizes standard corporate email formats. Common patterns include combinations of first name, last name, and initials. The domain would be associated with aw-lab.com or comparspa.it.

[first].[last]@aw-lab.com or [first_initial][last]@aw-lab.com (e.g., j.doe@aw-lab.com or jdoe@aw-lab.com). For Compar S.p.A related roles, it might be @comparspa.it.

Format

example.name@aw-lab.com

Example

70%

Success rate

News and media

Diffusion SportNovember 15, 2023

AW LAB strengthens its presence in Spain with a new opening in Zaragoza

AW LAB continues its expansion in the Spanish market by opening a new store in the Puerto Venecia shopping center in Zaragoza. The new location offers its curated selection of sneakers and sport style apparel, reinforcing its commitment to the Spanish 'style players'....more

Footwear NewsOctober 5, 2023

Puma and AW LAB Team Up on Exclusive Palermo Sneaker Colorways

Puma collaborated with retailer AW LAB to launch exclusive colorways of the classic Palermo sneaker. This partnership highlights AW LAB's role as a key retailer for limited edition drops and collaborations in the sport-style market....more

Fashion Magazine ItalyApril 4, 2023

Compar (AW LAB and Bata) invests 20 million for growth

Compar S.p.A., the company operating AW LAB and Bata stores in Italy, announced a significant 20 million euro investment plan. This investment is aimed at store renovations, new openings, and strengthening its omnichannel strategy to fuel further growth for both brands....more

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