Athletes World, widely recognized by its brand name AW LAB, is a leading global retail chain specializing in sport-style footwear, apparel, and accessories. With a strong focus on youth culture and urban trends, AW LAB offers a curated selection of products from major international sports and lifestyle brands, alongside exclusive collaborations and limited editions. The company operates an extensive network of physical stores primarily across Europe, with a growing presence in Asia, and complements its brick-and-mortar operations with a robust e-commerce platform. AW LAB aims to be a reference point for 'style players' – young consumers passionate about sneakers and street fashion.
Serves as the legal registered office for Compar S.p.A., which manages AW LAB. Key administrative functions and strategic oversight for Italian operations are centered here, supporting the brand's extensive retail network.
Located in an industrial zone, the facility is likely optimized for administrative and possibly logistical functions supporting the retail operations. It's a functional base rather than a showcase architectural piece.
The work culture is influenced by the fast-paced retail and fashion industry, likely characterized by dynamism, a focus on trends, and collaboration. As part of a larger group (Compar S.p.A., Bata), it would also incorporate established corporate practices.
The Limosano headquarters is significant as the official registered base of operations for the entity managing AW LAB in Italy, a key market for the brand. It underpins the legal and administrative framework for a large part of its European business.
AW LAB has a significant global presence, primarily concentrated in Europe with a strong retail footprint in Italy and Spain, and stores in other countries like the Czech Republic and Portugal. The brand has also expanded into Asia, with stores in locations such as Singapore. Globally, AW LAB supports functions including retail store operations, international franchising, multi-channel marketing and brand campaigns, product sourcing and merchandising, supply chain management for its international network, and e-commerce operations catering to customers in various regions.
Zona Industriale snc
Limosano
CB (Campobasso)
Italy
Address: Via Provinciale Francesca Nord, 103, 56029 Santa Maria a Monte PI, Italy
Serves as the central operational hub for AW LAB's activities in Italy and supports its international expansion, including franchise operations and e-commerce.
Address: Specific office address not publicly listed, but a significant regional presence.
To oversee and expand AW LAB's retail footprint and brand presence in Spain, adapting global strategies to the local market.
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As of April 2025, AW LAB' leadership includes:
AW LAB has been backed by several prominent investors over the years, including:
Specific high-profile executive hires or exits directly at the AW LAB brand level are not frequently publicized, as leadership often resides within the parent company Compar S.p.A. or the wider Bata Group. Major changes are typically announced at the group level.
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AW LAB, as part of Compar S.p.A., likely utilizes standard corporate email formats. Common patterns include combinations of first name, last name, and initials. The domain would be associated with aw-lab.com or comparspa.it.
[first].[last]@aw-lab.com or [first_initial][last]@aw-lab.com (e.g., j.doe@aw-lab.com or jdoe@aw-lab.com). For Compar S.p.A related roles, it might be @comparspa.it.
Format
example.name@aw-lab.com
Example
70%
Success rate
Diffusion Sport • November 15, 2023
AW LAB continues its expansion in the Spanish market by opening a new store in the Puerto Venecia shopping center in Zaragoza. The new location offers its curated selection of sneakers and sport style apparel, reinforcing its commitment to the Spanish 'style players'....more
Footwear News • October 5, 2023
Puma collaborated with retailer AW LAB to launch exclusive colorways of the classic Palermo sneaker. This partnership highlights AW LAB's role as a key retailer for limited edition drops and collaborations in the sport-style market....more
Fashion Magazine Italy • April 4, 2023
Compar S.p.A., the company operating AW LAB and Bata stores in Italy, announced a significant 20 million euro investment plan. This investment is aimed at store renovations, new openings, and strengthening its omnichannel strategy to fuel further growth for both brands....more
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