Athletes First
Athletes First's Overview
Athletes First is a prominent full-service sports representation agency founded in 2001. They specialize in representing elite NFL players, coaches, and sports broadcasters in contract negotiations, marketing and endorsements, and career management. The agency is known for its client-centric approach, striving to maximize opportunities and provide comprehensive support for its roster of high-profile talent. They have a strong track record of negotiating record-breaking contracts and building long-term careers for their clients.
Where is Athletes First's Headquarters?
HQ Function
Serves as the primary operational hub for client management, contract negotiations, marketing strategy development, and administrative functions.
Notable Features:
Modern office facilities designed to support high-level client interactions and collaborative teamwork, situated in a professional business park environment.
Work Culture:
A dynamic, fast-paced, and highly competitive environment driven by a passion for sports and dedication to client success. Emphasizes teamwork, integrity, and relentless advocacy for their athletes.
HQ Significance:
The headquarters is central to Athletes First's strategic operations, brand representation, and for fostering relationships with athletes, NFL teams, and corporate partners.
Values Reflected in HQ: The professional and well-equipped headquarters reflects the agency's commitment to excellence, client service, and maintaining a leading position in the sports representation industry.
Location:
While primarily focused on the North American sports market, particularly the NFL, Athletes First supports its clients with global marketing and endorsement opportunities. Their reach extends internationally through partnerships and negotiations for athletes with global appeal, though they do not maintain a large network of international physical offices, preferring a centralized US-based operation with global outreach capabilities.
Street Address:
23091 Mill Creek Dr
City:
Laguna Hills
State/Province:
CA
Country:
USA
Athletes First's Global Presence
New York, NY, USA
Address: Specific street address not publicly listed; operations are supported by agents based in this key market.
Serves the dense sports and media landscape of the Northeast, providing localized support and strategic advantages for clients.
Atlanta, GA, USA
Address: Specific street address not publicly listed; operations are supported by agents based in this key market.
Provides a base for operations in a significant football talent pool and supports athletes throughout the Southeastern United States.
Austin, TX, USA
Address: Specific street address not publicly listed; operations are supported by agents based in this key market.
Taps into the rich football ecosystem of Texas and the Southwest, offering representation for emerging and established athletes.
Buying Intent Signals for Athletes First
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Athletes First
As of April 2025, Athletes First' leadership includes:
Investors of Athletes First
Athletes First has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12 months, Athletes First strengthened its marketing leadership with key internal promotions. No major executive departures have been publicly announced.
New Appointments:
Technology (Tech Stack) used by Athletes First
Discover the tools Athletes First uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Athletes First Email Formats and Examples
Athletes First primarily utilizes the email domain athletesfirst.net. The most common email format appears to be the first initial followed by the last name.
[first_initial][last]@athletesfirst.net
Format
ddunn@athletesfirst.net
Example
85%
Success rate
News and media
Austin American-Statesman • December 6, 2023
Athletes First signs University of Texas QB Quinn Ewers for NIL representation
Leading sports agency Athletes First has signed Quinn Ewers, quarterback for the University of Texas, for Name, Image, and Likeness (NIL) representation, further expanding its portfolio of elite football talent and its presence in collegiate sports....more
Sports Business Journal • July 11, 2023
Athletes First names J.R. Hensley, Jeff Whitney co-heads of marketing
Athletes First announced the promotion of veteran agents J.R. Hensley and Jeff Whitney to serve as co-heads of its marketing division. They are tasked with enhancing and expanding endorsement and branding opportunities for the agency's NFL and broadcasting clients....more
Sports Business Journal • February 20, 2024
NFLPA agent data: Athletes First leads agencies in total number of clients
According to recent NFLPA data, Athletes First leads all other agencies in the total number of NFL players represented, underscoring its dominant position in the football representation landscape with 197 clients....more
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