Athleta is a performance and lifestyle brand dedicated to empowering women and girls through active living and confidence. Founded in 1998 and acquired by Gap Inc. in 2008, Athleta designs versatile, high-quality apparel for activities such as yoga, training, running, travel, and everyday life. As a certified B Corporation, Athleta is committed to using business as a force for good, meeting rigorous standards of social and environmental performance, accountability, and transparency. Their product lines emphasize inclusivity with a wide range of sizes, sustainability through the use of recycled and eco-friendly materials, and innovative design to support women's well-being.
The headquarters serves as the primary center for Athleta's brand strategy, product design and development, merchandising, marketing, and core operational functions.
The office is part of Gap Inc.'s San Francisco campus, offering modern workspaces designed to foster collaboration. It is located near the Embarcadero, providing an inspiring urban environment. The facilities often reflect a commitment to sustainability and employee well-being, in line with B Corp principles.
Athleta's headquarters fosters a mission-driven and collaborative work culture. Employees are typically passionate about the brand's 'Power of She' ethos, sustainability, inclusivity, and community impact. The environment encourages innovation, an active lifestyle, and a focus on empowering women.
The San Francisco headquarters is strategically important, providing access to a rich talent pool in design, retail, and technology. It's the nerve center for Athleta's brand identity and global initiatives, driving its B Corp mission and growth.
Athleta primarily operates retail stores in the United States and Canada, with e-commerce capabilities extending its reach. As part of Gap Inc., Athleta benefits from a robust global presence for sourcing, manufacturing, and supply chain operations across Asia, Latin America, and other key regions. While brand strategy and design are largely US-based, they incorporate global trends and customer insights. Gap Inc.'s worldwide infrastructure supports Athleta's international logistics, IT, finance, and human resources functions.
1 Harrison Street
San Francisco
CA
USA
Address: 55 Thomas Street, New York, NY 10013 (Gap Inc. Office)
Serves as a key East Coast operational and creative hub, facilitating industry connections, trend forecasting, and brand presence in a major market.
Address: Pearl District, Portland (Specific street address not publicly detailed)
Drives research and development for Athleta's technical apparel, aiming to enhance product performance, sustainability, and innovation in line with market trends.
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As of April 2025, Athleta' leadership includes:
Athleta has been backed by several prominent investors over the years, including:
Over the past 12 months, Athleta has undergone significant leadership renewal, appointing Chris Blakeslee as President & CEO. The brand also welcomed Tanu Sinha as Chief Marketing Officer and Julia Leach as Chief Creative Officer. These appointments follow the earlier departure of the former Chief Product Officer, Anne S. Park, signaling a strategic refresh for the brand.
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As Athleta is a brand within Gap Inc., employees typically use Gap Inc. email addresses. The common email formats usually combine first name, last name, or initials.
[first_initial][last]@gap.com
Format
jdoe@gap.com
Example
75%
Success rate
Gap Inc. Press Release • May 22, 2024
Athleta announced new collaborations with Oura Ring and a leading mindfulness application, enhancing its AthletaWell platform with fresh programming to support customers' holistic well-being....more
Gap Inc. Press Release • April 2, 2024
Athleta named Tanu Sinha as its new Chief Marketing Officer, effective April 22, 2024. Sinha will lead Athleta's global marketing strategies and report to Chris Blakeslee, President and CEO of Athleta....more
Gap Inc. Press Release • March 5, 2024
Athleta announced the appointment of Julia Leach as its new Chief Creative Officer. Leach is tasked with shaping Athleta's creative vision and its execution across all brand expressions and customer touchpoints....more
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