ATELIER VM
ATELIER VM's Overview
Atelier VM is an Italian jewelry brand founded in Milan in 1998 by Marta Caffarelli and Viola Naj Oleari. Known for its minimalist and poetic aesthetic, the brand gained significant recognition for pioneering 'L'Essenziale,' an 18k gold bracelet welded directly onto the wearer's wrist. Their collections often feature delicate gold pieces, precious stones, and designs inspired by memories, emotions, and everyday beauty, reflecting a philosophy of jewelry as an intimate and personal adornment. Atelier VM operates several boutiques in Italy and internationally, and also sells its creations online.
Where is ATELIER VM's Headquarters?
HQ Function
Serves as the brand's flagship retail space, design inspiration hub, and central point for brand identity and customer experience. Likely also houses core administrative and design functions.
Notable Features:
The Milan store is known for its intimate and artistic ambiance, reflecting the brand's aesthetic. It's where the L'Essenziale welded bracelet experience is a key feature.
Work Culture:
Likely fosters creativity, craftsmanship, and a passion for jewelry design, with a strong emphasis on personal connection and storytelling through their pieces. A dedicated, artistic team environment is probable.
HQ Significance:
The Milan headquarters/flagship store is the birthplace of the brand and the L'Essenziale concept, embodying the core values and artistic vision of Atelier VM.
Values Reflected in HQ: Artisanship, minimalism, emotional connection, Italian design heritage, innovation (e.g., the welded bracelet concept), and understated luxury.
Location:
Atelier VM supports its global customer base through a network of directly operated boutiques in key cities across Italy (Milan, Rome, Turin), the UK (London), and the USA (New York). Additionally, they have strategic concessions in prestigious department stores like Le Bon Marché in Paris and Liberty London. Their e-commerce website ships internationally, making their unique jewelry accessible to a worldwide audience. This multi-channel approach ensures brand visibility and product availability in important luxury markets globally.
Street Address:
Via Cesare Correnti, 26
City:
Milan
State/Province:
MI
Country:
Italy
ATELIER VM's Global Presence
London, UK
Address: 26 Chiltern Street, Marylebone, London W1U 7QF, UK
To establish and grow Atelier VM's brand presence in the UK, catering to a sophisticated clientele in a prime London location, and providing the unique in-person welded jewelry service.
Paris, France
Address: Le Bon Marché Rive Gauche, 24 Rue de Sèvres, 75007 Paris, France
To leverage the reputation and footfall of a renowned luxury department store to reach target customers in Paris and enhance brand prestige in the French market.
New York, NY, USA
Address: 944 Madison Avenue, New York, NY 10021, USA
To serve as a primary access point for US customers, establishing a physical presence in a major fashion and luxury capital to drive growth and brand recognition in North America.
Rome, Italy
Address: Via Vittoria, 28, 00187 Roma RM, Italy
To strengthen brand presence in a key Italian city, offering the full Atelier VM experience and product line to customers in Rome.
Buying Intent Signals for ATELIER VM
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Executive Team of ATELIER VM
As of April 2025, ATELIER VM' leadership includes:
Investors of ATELIER VM
ATELIER VM has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major executive hires or exits at the Co-Founder leadership level of Atelier VM have been publicly announced in the last 12 months. The founders, Marta Caffarelli and Viola Naj Oleari, continue to actively lead the company's vision and design.
Technology (Tech Stack) used by ATELIER VM
Discover the tools ATELIER VM uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ATELIER VM Email Formats and Examples
Atelier VM primarily utilizes role-based email addresses for public-facing communications, such as 'customercare@ateliervm.com' and 'press@ateliervm.com'. While specific individual corporate email patterns are not publicly advertised, a common structure for businesses of this type might involve a combination of first name, last name initial, or full last name.
[first_initial][last]@ateliervm.com
Format
vviolana@ateliervm.com (Example based on a common pattern, not verified)
Example
60%
Success rate
News and media
Elle Italia • December 5, 2023
Atelier VM Introduces 'Alfabeto VM' Collection Featuring Initial Jewelry
Atelier VM launched its 'Alfabeto VM' collection, a new line of jewelry centered around personalized initials. This collection continues the brand's tradition of creating sentimental and personal pieces, allowing customers to wear meaningful letters crafted in their signature delicate style....more
Wallpaper* • May 10, 2023
Atelier VM Opens New York Store, a 'Jewellery Box of Delights'
Atelier VM has expanded its international presence with the opening of a new boutique in New York City on Madison Avenue. The store is designed to be an intimate 'jewellery box,' reflecting the brand's signature aesthetic and offering its full range of delicate gold jewelry and the L'Essenziale welded bracelet experience to the US market....more
Vogue Business • March 13, 2023
Atelier VM Highlighted in Vogue Business for Pioneering Permanent Jewellery Trend
Vogue Business featured Atelier VM as a key pioneer in the popular permanent jewellery trend, recognizing their L'Essenziale welded bracelet for its innovative concept and lasting appeal in the contemporary jewelry market....more
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