Advanced Track & Trace
Advanced Track & Trace's Overview
Advanced Track & Trace (ATE), often referred to as ATE France, is a French company specializing in innovative solutions for brand protection, product authentication, and supply chain traceability. They offer a range of cutting-edge technologies, including unique digital fingerprints, secure QR codes (e.g., Signoptic®), tamper-evident seals, and NFC solutions, to help businesses combat counterfeiting, secure their products, manage recalls, and engage with consumers. Their expertise primarily serves industries such as luxury goods, pharmaceuticals, wines & spirits, cosmetics, automotive, and electronics, enabling brands to ensure product integrity from production to end-user.
Where is Advanced Track & Trace's Headquarters?
HQ Function
Serves as the global operational and strategic center for Advanced Track & Trace, driving research & development of their proprietary security technologies, managing international client relations, and coordinating global deployments of their brand protection and traceability solutions.
Notable Features:
Modern office environment equipped to support high-tech R&D, software development, and secure data management, fostering a culture of innovation in anti-counterfeiting technologies.
Work Culture:
A collaborative and technologically driven work culture, emphasizing expertise, precision, and customer-focused solutions in the specialized field of anti-counterfeiting and product traceability. Employees are typically engaged in developing and implementing sophisticated security features.
HQ Significance:
The headquarters is pivotal for maintaining ATE's leadership in traceability and authentication technology, serving as the nerve center for its global operations, innovation pipeline, and strategic partnerships.
Values Reflected in HQ: The headquarters likely embodies ATE's core values of innovation, security, integrity, and customer commitment through its secure infrastructure, R&D focus, and facilities for client collaboration.
Location:
Advanced Track & Trace (ATE) supports global clients through its headquarters in France and representative contact points in key markets like the USA and China. Their functions supported globally include sales operations, customer support, technical assistance for solution deployment, and strategic partnerships. ATE's traceability and authentication solutions are implemented worldwide across various industries, protecting products and supply chains on an international scale.
Street Address:
12 rue de Verdun
City:
Rueil-Malmaison
State/Province:
Île-de-France
Country:
France
Advanced Track & Trace's Global Presence
USA (Representative Office)
Address: Address not publicly listed, operates as a representative sales and support contact point.
To expand ATE's presence in the North American market, providing localized support and solutions for US-based and multinational companies seeking to protect their brands and supply chains.
Shanghai, China (Representative Office)
Address: Address not publicly listed, operates as a representative sales and support contact point.
To address the significant demand for anti-counterfeiting and supply chain security solutions in the Asian market, providing local expertise, support, and deployment of ATE's technologies for regional and international brands.
Buying Intent Signals for Advanced Track & Trace
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Executive Team of Advanced Track & Trace
As of April 2025, Advanced Track & Trace' leadership includes:
Investors of Advanced Track & Trace
Advanced Track & Trace has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information and recent news searches, Advanced Track & Trace has not announced any major executive hires or departures in the last 12 months, suggesting leadership stability within the company.
Technology (Tech Stack) used by Advanced Track & Trace
Discover the tools Advanced Track & Trace uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Advanced Track & Trace Email Formats and Examples
Common email formats for Advanced Track & Trace (att-fr.com) likely follow standard professional patterns. While not officially published, a common structure for technology companies of this nature is [first_initial][last]@[domain] or [first].[last]@[domain].
[first_initial][last]@att-fr.com (e.g., jdoe@att-fr.com)
Format
emassicot@att-fr.com
Example
70%
Success rate
News and media
SecuringIndustry.com • May 25, 2023
Advanced Track & Trace unveils Sealgn'it tamper-evident NFC label
Advanced Track & Trace (ATT) launched Sealgn'it, a new tamper-evident label combining an NFC chip with a unique, patented visual authentication feature. This innovation aims to enhance product security and consumer engagement, particularly for high-value goods needing robust anti-counterfeit and tampering protection....more
att-fr.com • October 17, 2022
Advanced Track & Trace (ATT) will be at the new edition of All4Pack Emballage Paris
Advanced Track & Trace announced its participation in the All4Pack Emballage Paris exhibition, a major event for the packaging and intralogistics sector. The company showcased its latest innovations in traceability, authentication, and brand protection solutions....more
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