ATC Live
ATC Live's Overview
ATC Live is a prominent independent live booking agency based in the UK, dedicated to representing a diverse and dynamic roster of musical artists across various genres. Established in 2011 by Alex Bruford, the company has grown to become a significant player in the live music scene, known for its passionate team, artist-focused approach, and commitment to developing long-term careers. ATC Live strategically books tours and performances for its artists worldwide, connecting talent with audiences and fostering their growth on a global scale. The agency is part of the publicly traded ATC Group plc.
Where is ATC Live's Headquarters?
HQ Function
Serves as the main operational center for ATC Live, coordinating global tour booking, artist liaison, strategic partnerships, and administrative functions.
Notable Features:
Located within the historic Biscuit Factory, a former Peek Freans factory redeveloped into a modern campus for creative and technology businesses. The office environment is designed to be collaborative and inspiring.
Work Culture:
A dynamic, fast-paced, and collaborative work culture driven by a shared passion for music and artist success. The environment encourages teamwork, innovation in live strategy, and strong relationships within the music industry.
HQ Significance:
The London headquarters is strategically important, leveraging the city's status as a global music industry capital for unparalleled access to artists, promoters, venues, and international partners.
Values Reflected in HQ: The choice of The Biscuit Factory reflects values of creativity, heritage, andอยู่ใน a dynamic community, aligning with ATC Live's innovative spirit within the established music industry.
Location:
ATC Live operates with a significant global reach. While its primary offices are in London and Glasgow, UK, the agency expanded its physical presence in April 2024 by launching ATC Live US in Los Angeles. This strategic move enhances its capability to book and manage tours for its diverse artist roster across major international territories including North America, Europe, Asia, Australia, and Latin America. ATC Live agents collaborate extensively with promoters, festivals, and venues worldwide to build and sustain artists' international touring careers.
Street Address:
Unit J410, The Biscuit Factory, 100 Clements Road
City:
London
State/Province:
England
Country:
United Kingdom
ATC Live's Global Presence
Glasgow, Scotland, United Kingdom
Address: The Whisky Bond, 2 Dawson Road, Glasgow, G4 9SS
To enhance ATC Live's footprint in Scotland, leveraging local industry connections and providing dedicated support for artists and events within the region and beyond.
Los Angeles, CA, USA
Address: Specific address not yet publicly announced (Operations led from Los Angeles)
To establish a strong, direct presence in the critical US music market, facilitating North American touring for ATC Live's international roster and signing and cultivating US-based artists.
Buying Intent Signals for ATC Live
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Executive Team of ATC Live
As of April 2025, ATC Live' leadership includes:
Investors of ATC Live
ATC Live has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In April 2024, ATC Live significantly expanded its executive leadership and international presence by launching ATC Live US, appointing Pat Gibbs (founder of Big Sky Artists) as its head. This marks a key strategic hire for the company's North American operations. The core leadership at the UK headquarters, including CEO Cecile Communal and Founder Alex Bruford, remains stable.
New Appointments:
Technology (Tech Stack) used by ATC Live
Discover the tools ATC Live uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ATC Live Email Formats and Examples
ATC Live primarily utilizes a straightforward email format consisting of the employee's first name followed by '@atc-live.com'. This pattern is evident from the contact information provided on their official website for their agents and staff.
[first]@atc-live.com
Format
firstname@atc-live.com (e.g., alex@atc-live.com)
Example
95%
Success rate
News and media
IQ Magazine • April 19, 2024
ATC Live Launches US Office with Big Sky Artists Deal
UK-based agency ATC Live announced its expansion into the United States through the acquisition of a majority stake in Los Angeles-based booking agency Big Sky Artists. The new entity, ATC Live US, will be led by Pat Gibbs, founder of Big Sky Artists, from Los Angeles, marking a significant step in ATC Live's international growth strategy....more
Music Business Worldwide • April 19, 2024
UK Booking Agency ATC Live Expands into US, Acquires Majority Stake in LA-based Big Sky Artists
ATC Live, the prominent UK-headquartered live music booking agency, has officially launched its US operations. This expansion was achieved by acquiring a majority interest in Big Sky Artists, an independent booking agency based in Los Angeles. Pat Gibbs will lead the new venture, named ATC Live US....more
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