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ASWO's Overview

Total employees260
HeadquartersEdemissen
Founded1974

ASWO International Service GmbH is a leading European B2B distributor specializing in spare parts, accessories, and services for consumer electronics, home appliances, and smart home technology. With over 40 years of experience, ASWO serves a vast network of repair shops, specialist dealers, and service organizations across more than 30 European countries. They offer an extensive product range of over 15 million items, fast delivery, and innovative online tools like their comprehensive spare parts database and ordering system, enabling efficient and high-quality repairs to extend the lifespan of electronic devices and promote sustainability.

Where is ASWO's Headquarters?

HQ Function

The headquarters in Edemissen serves as the central hub for ASWO's European operations, encompassing central purchasing, product management, IT, marketing, finance, and strategic leadership. It also houses a significant portion of their central logistics and warehousing operations.

Notable Features:

Likely features a large, modern warehouse and advanced logistics center, critical for managing a vast inventory and ensuring rapid distribution of spare parts across Europe. Emphasis on efficient process automation.

Work Culture:

The work culture at ASWO HQ is likely characterized by a strong customer focus, efficiency, technical expertise, and a collaborative spirit. Given its role in the circular economy (repair), there might also be an underlying value of sustainability and resourcefulness.

HQ Significance:

ASWO's Edemissen headquarters is strategically vital for managing its extensive European spare parts distribution network. Its central location in Germany and sophisticated logistics capabilities are key to its promise of fast and reliable delivery to thousands of service partners.

Values Reflected in HQ: The headquarters likely reflects ASWO's core values of reliability, precision, customer service, innovation in logistics, and a commitment to supporting the repair industry.

Location:

ASWO International Service GmbH primarily operates across more than 30 countries in Europe. Its global presence is defined by a network of subsidiaries and logistics partners that support the distribution of spare parts and accessories for consumer electronics and home appliances. This network enables ASWO to provide localized services, including e-commerce platforms, technical support, and fast delivery, to a vast B2B customer base of repair technicians and service companies throughout Europe.

Street Address:

Gewerbering 4

City:

Edemissen

State/Province:

Lower Saxony

Country:

Germany

ASWO's Global Presence

Eckbolsheim, France

Address: 1 Rue des Frères Lumière, 67201 Eckbolsheim, France

To provide dedicated service and rapid parts delivery to repair businesses and dealers within France, strengthening ASWO's market presence and customer relationships in the region.

Madrid, Spain

Address: Calle de la Electricidad, 43, 28906 Getafe, Madrid, Spain

To cater specifically to the needs of the Iberian market, providing localized support, logistics, and access to ASWO's extensive inventory for repair professionals in Spain and Portugal.

Northampton, United Kingdom

Address: Unit 2, Interchange Park, Caswell Road, Brackmills Industrial Estate, Northampton, NN4 7WR, United Kingdom

To ensure efficient service delivery and market coverage within the United Kingdom, providing local repair businesses with quick access to necessary components and support.

Buying Intent Signals for ASWO

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ASWO

As of April 2025, ASWO' leadership includes:

Matthias Wessel - Geschäftsführer / Managing Director
Kai SchmagetSelectedrodt - Geschäftsführer / Managing Director

Investors of ASWO

ASWO has been backed by several prominent investors over the years, including:

Privately Held Company

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no major executive hires or exits publicly announced for ASWO International Service GmbH in the last 12 months, suggesting stability in the top leadership team.

Technology (Tech Stack) used by ASWO

Discover the tools ASWO uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ASWO Email Formats and Examples

ASWO International Service GmbH likely utilizes common corporate email formats. While the exact primary pattern isn't publicly confirmed, formats such as [first_initial][last_name]@aswo.com or [first_name].[last_name]@aswo.com are prevalent in German companies. The general contact email is info@aswo.com.

flast@aswo.com (e.g. mmueller@aswo.com) or first.last@aswo.com (e.g. max.mueller@aswo.com)

Format

m.muster@aswo.com

Example

80%

Success rate

News and media

GSA NEWSDecember 19, 2023

ASWO France joins forces with EIME to optimise the after-sales service of brown and grey goods

ASWO France has partnered with EIME (European Interprofessional Household Appliance Organisation) to enhance after-sales services for brown goods (consumer electronics) and grey goods (IT equipment). This collaboration aims to improve repair processes and support for these product categories....more

markt internNovember 21, 2023

ASWO kooperiert mit ifm (ASWO cooperates with ifm)

ASWO has entered into a cooperation with ifm electronic gmbh, a specialist in automation technology. This partnership likely involves integrating ifm's solutions or expertise to enhance ASWO's logistics or operational efficiencies, or to expand their offerings in the smart home or industrial electronics repair sector....more

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