HQ Function

Serves as the global command center for ASUS, housing key corporate functions including executive management, research and development (R&D), global strategy, product design, and central administrative operations.

Notable Features:

The ASUS headquarters campus is a modern facility reflecting the company's focus on technology and innovation. It often features state-of-the-art labs, employee amenities, and spaces designed to foster collaboration and creativity.

Work Culture:

The work culture at ASUS HQ is typically described as fast-paced, innovative, and demanding, reflecting the competitive nature of the tech industry. Emphasis is placed on engineering excellence, teamwork, and achieving ambitious goals.

HQ Significance:

The Taipei headquarters is highly significant as it's the birthplace of the company and remains the nerve center for its worldwide operations, driving innovation and strategic direction for all product lines and markets.

Values Reflected in HQ: The headquarters' design and operations reflect ASUS's core values of innovation, design thinking, leaning agile principles, and a passion for technology ('In Search of Incredible').

Location:

ASUS maintains a strong global presence with offices and operations spanning across Asia, Europe, North America, South America, and Oceania. Functions supported globally include research and development (with centers often located near tech hubs), manufacturing oversight (primarily contract manufacturing coordination), sales and marketing tailored to regional markets, extensive customer support networks, and logistics/supply chain management.

Street Address:

No. 15, Li-Te Rd., Beitou District

City:

Taipei

State/Province:

Taipei City

Country:

Taiwan