HQ Function

Global headquarters orchestrating worldwide operations, including research and development (R&D), product design, global marketing strategies, supply chain management, and corporate governance.

Notable Features:

A modern campus that often showcases ASUS's latest technological innovations. The facility includes advanced R&D laboratories, design centers, and spaces fostering collaboration and employee well-being. It's known for its efforts towards sustainable building practices.

Work Culture:

An innovative, fast-paced, and engineering-centric environment. The culture emphasizes the 'ASUS DNA' of humility, integrity, diligence, agility, and courage, alongside the 'In Search of Incredible' brand spirit, encouraging continuous improvement and technological breakthroughs.

HQ Significance:

The primary nerve center for ASUS's global strategy, product development, and innovation. Its location in Taiwan, a major hub for technology manufacturing and R&D, is strategically important.

Values Reflected in HQ: The headquarters embodies ASUS's core values: innovation, design excellence, stringent quality control, customer focus, and a commitment to sustainability and employee development.

Location:

ASUS operates globally with a comprehensive network supporting functions such as research and development, design, manufacturing (primarily through contract manufacturers with strong ASUS oversight), sales, marketing, customer service, and logistics. The company has offices and service centers in numerous countries across Asia, Europe, North America, South America, and Oceania, ensuring a worldwide reach for its diverse portfolio of technology products and solutions.

Street Address:

No. 1, Lide Rd., Beitou Dist.

City:

Taipei City

State/Province:

Taiwan

Country:

Taiwan