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Asure Software's Overview

Total employees646
HeadquartersAustin
Founded1994

Asure Software (NASDAQ: ASUR) provides cloud-based Human Capital Management (HCM) software solutions and services designed to help small and mid-sized businesses (SMBs) optimize their workforce and workspace. Their offerings typically include payroll and tax compliance, human resources management, time and attendance tracking, benefits administration, and talent management. Asure aims to simplify complex HR processes, enabling businesses to focus on growth and employee engagement. They also offer solutions for workspace management, such as conference room scheduling and asset tracking.

Where is Asure Software's Headquarters?

HQ Function

The Austin headquarters serves as the central command for Asure Software's strategic direction, executive leadership, core product development, marketing, sales operations, and corporate administration.

Notable Features:

The headquarters is likely a modern office space equipped with facilities to support a technology company, fostering collaboration and innovation. Specific architectural details are not widely publicized.

Work Culture:

As a technology company in Austin, the work culture likely emphasizes innovation, agility, customer focus, and collaboration. Employees may experience a dynamic environment focused on developing and supporting HCM solutions.

HQ Significance:

Locating in Austin provides Asure Software access to a rich talent pool in technology and software development, and places it within a vibrant ecosystem of innovation and business growth.

Values Reflected in HQ: The headquarters likely reflects Asure's commitment to technological advancement, operational efficiency, and providing a productive environment for its employees to serve their client base.

Location:

Asure Software primarily operates and serves clients within the United States. While their cloud-based solutions can be accessed globally by companies with international employees, their physical office presence and direct sales/support operations are concentrated in North America. The platform supports multi-state payroll and certain international HR considerations for US-based companies with distributed workforces.

Street Address:

10814 Jollyville Road, Suite 200

City:

Austin

State/Province:

Texas

Country:

USA

Asure Software's Global Presence

Sarasota, Florida, USA

Address: 6151 Lake Osprey Drive, Floor 3, Sarasota, FL 34240, USA

To provide localized support, sales engagement, and service delivery for Asure's HCM and workspace management solutions to businesses in Florida and surrounding regions.

Burlington, Vermont, USA

Address: Information on a specific street address in Burlington is less prominent, but Asure has historically had a presence here, possibly through acquisition (e.g., HR Logic).

Supports specialized HR services or product development, catering to specific needs within Asure's portfolio for clients across North America.

Rochester, New York, USA

Address: Address not publicly prominent, but presence noted in some directories.

To extend Asure's reach for sales and support in the Northeastern United States.

Buying Intent Signals for Asure Software

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Asure Software

As of April 2025, Asure Software' leadership includes:

Pat Goepel - Chairman and Chief Executive Officer
John Pence - Chief Financial Officer
Eyal Goldstein - Chief Revenue Officer
Jay Lundy - Chief Product Officer
Yasmine Rodriguez - Vice President, Human Resources
Arthur Rubino - Chief Accounting Officer & Treasurer

Investors of Asure Software

Asure Software has been backed by several prominent investors over the years, including:

As a publicly traded company (NASDAQ: ASUR), Asure Software's ownership includes various institutional and individual shareholders.
Key institutional holders often include firms like BlackRock Inc.
The Vanguard Group, Inc.
Dimensional Fund Advisors LP
Geode Capital Management, LLC

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Asure Software has made strategic appointments to strengthen its product leadership in the past year.

New Appointments:

Jay Lundy, Jay Lundy joined Asure Software as Chief Product Officer, bringing extensive experience in product management and development in the HCM space.

Technology (Tech Stack) used by Asure Software

Discover the tools Asure Software uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Asure Software Email Formats and Examples

Asure Software commonly utilizes the [first_initial][last_name]@asuresoftware.com email format. For example, John Doe would be jdoe@asuresoftware.com. Less commonly, [first_name].[last_name]@asuresoftware.com might be used.

[first_initial][last]@asuresoftware.com

Format

jdoe@asuresoftware.com

Example

90%

Success rate

News and media

GlobeNewswireMay 7, 2024

Asure Software Reports First Quarter 2024 Financial Results

Asure Software announced its financial results for the first quarter ended March 31, 2024. The company highlighted revenue figures, gross profit, and adjusted EBITDA, along with updates on its business outlook and strategic initiatives....more

GlobeNewswireApril 16, 2024

Asure Software Appoints Jay Lundy as Chief Product Officer

Asure announced the appointment of Jay Lundy as its new Chief Product Officer. Lundy is expected to lead the company's product vision, strategy, and execution to further innovate its HCM solutions....more

GlobeNewswireFebruary 27, 2024

Asure Software Reports Fourth Quarter and Full Year 2023 Financial Results

Asure Software released its financial results for the fourth quarter and full year ended December 31, 2023, discussing performance metrics, achievements, and financial outlook for the upcoming year....more

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