AstroTurf
AstroTurf's Overview
AstroTurf is the iconic American brand that pioneered the synthetic turf industry. Renowned for innovation and quality, AstroTurf provides high-performance athletic surfaces for a wide range of sports, including football, soccer, baseball, field hockey, and lacrosse. The company focuses on developing turf systems that enhance player safety, performance, and field longevity, serving educational institutions, professional sports teams, and recreational facilities.
Where is AstroTurf's Headquarters?
HQ Function
The Dalton headquarters serves as the primary hub for AstroTurf's research and development, manufacturing, sales, marketing, and administrative operations for North America and other global markets.
Notable Features:
Features state-of-the-art manufacturing facilities dedicated to producing advanced synthetic turf systems, along with specialized R&D labs focused on material science, biomechanics, and sports surface innovation.
Work Culture:
The work culture at AstroTurf's headquarters is likely characterized by a strong focus on innovation, product quality, and performance, driven by a commitment to athlete safety and customer satisfaction. It fosters collaboration and leverages the rich manufacturing heritage of the Dalton area.
HQ Significance:
Its location in Dalton, the 'Carpet Capital of the World,' is highly significant, allowing AstroTurf to leverage regional expertise, a skilled workforce, and an established supply chain in textile and carpet manufacturing, crucial for producing high-quality artificial turf. It is the heart of the brand's innovation and production capabilities.
Values Reflected in HQ: The headquarters embodies AstroTurf's core values of innovation in athletic surfacing, commitment to player safety and performance, manufacturing excellence, and strong ties to the local community and the broader sports industry.
Location:
Through its parent company, SportGroup, AstroTurf benefits from a significant global footprint. This includes advanced manufacturing facilities in North America, Europe, and Asia-Pacific, complemented by an extensive network of sales offices, installation experts, and distribution partners. This robust global infrastructure enables AstroTurf to deliver its cutting-edge turf solutions and comprehensive support services to sporting organizations, educational institutions, and communities worldwide, catering to diverse climatic conditions and sport-specific requirements.
Street Address:
2680 Abutment Road
City:
Dalton
State/Province:
GA
Country:
USA
AstroTurf's Global Presence
Burgheim, Bavaria/Germany
Address: Gewerbering 3, 86666 Burgheim, Germany (SportGroup/Polytan Facility)
Serves as a major center for SportGroup's turf manufacturing, research and development, and sales operations in Europe. It ensures high-quality product availability and technical support for AstroTurf and other SportGroup brands across the region.
Buying Intent Signals for AstroTurf
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Executive Team of AstroTurf
As of April 2025, AstroTurf' leadership includes:
Investors of AstroTurf
AstroTurf has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant recent development impacting AstroTurf's leadership context is the acquisition of its parent company, SportGroup, by KPS Capital Partners, completed in early 2024. While this change in ownership may lead to strategic leadership adjustments at the group level, no specific AstroTurf brand-level executive hires or departures have been widely publicized in the last 12 months.
Technology (Tech Stack) used by AstroTurf
Discover the tools AstroTurf uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
AstroTurf Email Formats and Examples
AstroTurf, as part of SportGroup, likely follows common corporate email naming conventions. While specific structures can vary, a frequent pattern involves a combination of the employee's first and last name, typically using the @astroturf.com domain.
f[last]@astroturf.com
Format
jsmith@astroturf.com
Example
75%
Success rate
News and media
Business Wire • February 29, 2024
KPS Capital Partners to Acquire SportGroup, Parent Company of AstroTurf
KPS Capital Partners, LP announced it has signed a definitive agreement to acquire SportGroup Holding, a leading global manufacturer of artificial turf systems and polyurethane sports surfaces, which owns the AstroTurf brand. The acquisition is aimed at accelerating SportGroup's growth, innovation, and market leadership worldwide....more
AstroTurf Official Website • November 9, 2023
AstroTurf's AstroFlect Technology Enhances Coastal Carolina University's Baseball Field
Coastal Carolina University's baseball program is benefiting from AstroTurf's Diamond Series RBI System, which incorporates AstroFlect heat reduction technology. This innovation helps to keep the synthetic turf playing surface cooler, enhancing player comfort and performance, particularly during warmer conditions....more
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