ASSOS of Switzerland is a pioneering company specializing in high-performance cycling apparel and accessories. Founded in 1976, ASSOS is renowned for its technological innovation, meticulous craftsmanship, and commitment to creating anatomically correct, comfortable, and aerodynamically advanced cycling wear. The brand's philosophy, 'Sponsor Yourself,' emphasizes equipping cyclists with the best possible gear to enhance their riding experience and performance. ASSOS products are developed through extensive R&D and are popular among professional cyclists and discerning enthusiasts worldwide.
The headquarters serves as the central hub for research and development, product design and innovation, prototyping, global marketing strategy, and administrative operations.
The facility likely houses state-of-the-art textile research labs, advanced prototyping workshops, climate chambers for material testing, and ergonomic design studios.
The work culture at ASSOS HQ is characterized by a passion for cycling, Swiss precision, a drive for innovation, high-quality standards, and a collaborative environment focused on technical excellence.
The headquarters is the birthplace of ASSOS's innovations and embodies the brand's commitment to Swiss engineering, quality, and its deep roots in cycling culture. It's where materials science meets cycling passion.
ASSOS of Switzerland supports its global operations through its Swiss headquarters and regional offices/teams in key markets like North America and Europe. Product development and core innovation are centralized in Switzerland, while sales, marketing, and distribution are managed through a worldwide network of authorized dealers and online channels, reaching cyclists in numerous countries across the globe. The company focuses on maintaining a strong brand presence in major cycling nations.
Via Bresce, 1
Stabio
Ticino
Switzerland
Address: 333 W Wacker Dr Ste GL2, Chicago, IL 60606, USA (ASSOS North America, Inc.)
To manage and grow ASSOS's presence in the significant North American cycling market, ensuring brand consistency and providing localized services to customers and retail partners.
Address: Various key international markets
To facilitate localized marketing efforts, manage regional distribution channels, and provide support to the extensive global network of ASSOS dealers.
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As of April 2025, ASSOS of Switzerland GmbH' leadership includes:
ASSOS of Switzerland GmbH has been backed by several prominent investors over the years, including:
ASSOS of Switzerland saw a key leadership transition with the appointment of Edwin Navez as CEO in early 2023, succeeding Phil Duff. This change aims to steer the company's next phase of global growth and product innovation.
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Common email formats for ASSOS of Switzerland likely follow standard corporate patterns such as [first_initial][last]@[companydomain].com or [first].[last]@[companydomain].com.
Common patterns include: flast@assos.com (e.g., jdoe@assos.com) or first.last@assos.com (e.g., jane.doe@assos.com)
Format
enavez@assos.com (example based on common format for CEO Edwin Navez)
Example
75%
Success rate
Bike Europe • November 2, 2022
ASSOS of Switzerland announced the appointment of Edwin Navez as its new Chief Executive Officer, effective January 2023. Navez brings a wealth of experience from various leadership roles in consumer goods and retail....more
BikeRumor • April 18, 2023
ASSOS expanded its gravel-specific collection with the new MILLE GTC KIESPANZER C2 Bib Shorts, featuring enhanced durability, storage options, and comfort for off-road adventures....more
ASSOS Official Website / Cycling News outlets • Ongoing (e.g., 2024 season)
ASSOS of Switzerland serves as the official technical apparel partner for the Tudor Pro Cycling Team, providing the team with its cutting-edge racing and training kits. This partnership underscores ASSOS's commitment to professional cycling and product development at the highest level....more
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