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ASSOS of Switzerland GmbH's Overview

Total employees146
HeadquartersStabio
Founded1976

ASSOS of Switzerland is a pioneering company specializing in high-performance cycling apparel and accessories. Founded in 1976, ASSOS is renowned for its technological innovation, meticulous craftsmanship, and commitment to creating anatomically correct, comfortable, and aerodynamically advanced cycling wear. The brand's philosophy, 'Sponsor Yourself,' emphasizes equipping cyclists with the best possible gear to enhance their riding experience and performance. ASSOS products are developed through extensive R&D and are popular among professional cyclists and discerning enthusiasts worldwide.

Where is ASSOS of Switzerland GmbH's Headquarters?

HQ Function

The headquarters serves as the central hub for research and development, product design and innovation, prototyping, global marketing strategy, and administrative operations.

Notable Features:

The facility likely houses state-of-the-art textile research labs, advanced prototyping workshops, climate chambers for material testing, and ergonomic design studios.

Work Culture:

The work culture at ASSOS HQ is characterized by a passion for cycling, Swiss precision, a drive for innovation, high-quality standards, and a collaborative environment focused on technical excellence.

HQ Significance:

The headquarters is the birthplace of ASSOS's innovations and embodies the brand's commitment to Swiss engineering, quality, and its deep roots in cycling culture. It's where materials science meets cycling passion.

Values Reflected in HQ: The headquarters reflects ASSOS's core values of performance, technological advancement, uncompromising quality, and a deep understanding of the cyclist's needs.

Location:

ASSOS of Switzerland supports its global operations through its Swiss headquarters and regional offices/teams in key markets like North America and Europe. Product development and core innovation are centralized in Switzerland, while sales, marketing, and distribution are managed through a worldwide network of authorized dealers and online channels, reaching cyclists in numerous countries across the globe. The company focuses on maintaining a strong brand presence in major cycling nations.

Street Address:

Via Bresce, 1

City:

Stabio

State/Province:

Ticino

Country:

Switzerland

ASSOS of Switzerland GmbH's Global Presence

Chicago, Illinois, USA

Address: 333 W Wacker Dr Ste GL2, Chicago, IL 60606, USA (ASSOS North America, Inc.)

To manage and grow ASSOS's presence in the significant North American cycling market, ensuring brand consistency and providing localized services to customers and retail partners.

Global Sales & Marketing Hubs

Address: Various key international markets

To facilitate localized marketing efforts, manage regional distribution channels, and provide support to the extensive global network of ASSOS dealers.

Buying Intent Signals for ASSOS of Switzerland GmbH

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ASSOS of Switzerland GmbH

As of April 2025, ASSOS of Switzerland GmbH' leadership includes:

Edwin Navez - Chief Executive Officer (CEO)
Omar Visentin - Head of Product Development / Chief Technology Officer (Historically noted in this capacity)
Roche Maier - Member of the Board / Former CEO (Son of Founder Toni Maier)

Investors of ASSOS of Switzerland GmbH

ASSOS of Switzerland GmbH has been backed by several prominent investors over the years, including:

Equistone Partners Europe (majority shareholder via Gonso Group)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

ASSOS of Switzerland saw a key leadership transition with the appointment of Edwin Navez as CEO in early 2023, succeeding Phil Duff. This change aims to steer the company's next phase of global growth and product innovation.

Departures

Phil Duff, Phil Duff concluded his tenure as CEO of ASSOS of Switzerland.

New Appointments:

Edwin Navez, Edwin Navez joined ASSOS of Switzerland as the new Chief Executive Officer, tasked with driving growth and innovation.

Technology (Tech Stack) used by ASSOS of Switzerland GmbH

Discover the tools ASSOS of Switzerland GmbH uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ASSOS of Switzerland GmbH Email Formats and Examples

Common email formats for ASSOS of Switzerland likely follow standard corporate patterns such as [first_initial][last]@[companydomain].com or [first].[last]@[companydomain].com.

Common patterns include: flast@assos.com (e.g., jdoe@assos.com) or first.last@assos.com (e.g., jane.doe@assos.com)

Format

enavez@assos.com (example based on common format for CEO Edwin Navez)

Example

75%

Success rate

News and media

Bike EuropeNovember 2, 2022

ASSOS of Switzerland Appoints Edwin Navez as New CEO

ASSOS of Switzerland announced the appointment of Edwin Navez as its new Chief Executive Officer, effective January 2023. Navez brings a wealth of experience from various leadership roles in consumer goods and retail....more

BikeRumorApril 18, 2023

ASSOS of Switzerland Launches MILLE GTC KIESPANZER C2 Bib Shorts for Gravel Riding

ASSOS expanded its gravel-specific collection with the new MILLE GTC KIESPANZER C2 Bib Shorts, featuring enhanced durability, storage options, and comfort for off-road adventures....more

ASSOS Official Website / Cycling News outletsOngoing (e.g., 2024 season)

ASSOS of Switzerland Continues Partnership with Tudor Pro Cycling Team

ASSOS of Switzerland serves as the official technical apparel partner for the Tudor Pro Cycling Team, providing the team with its cutting-edge racing and training kits. This partnership underscores ASSOS's commitment to professional cycling and product development at the highest level....more

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