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Association of National Advertisers's Overview

Total employees278
HeadquartersNew York
Founded1910

The Association of National Advertisers (ANA) is the U.S. advertising industry’s oldest and largest trade association, founded in 1910. It represents over 1,600 companies, encompassing 25,000 brands that collectively invest more than $400 billion in marketing and advertising annually. ANA's core mission is to drive growth for marketers, brands, and the overall industry. It achieves this by providing leadership, advocacy, education, training, thought leadership, and networking opportunities to its diverse membership, which includes client-side marketers, advertising agencies, media companies, law firms, and marketing solutions providers.

Where is Association of National Advertisers's Headquarters?

HQ Function

The New York headquarters serves as the main operational and strategic hub for ANA. It houses the executive leadership, member services, event management, research, and administrative functions, guiding the association's initiatives and industry engagement.

Notable Features:

Located in Midtown Manhattan, the headquarters is situated in a prominent business district, offering a modern office environment with facilities for meetings, member interactions, and collaborative work.

Work Culture:

The work culture at ANA's headquarters is professional, dynamic, and member-focused. It emphasizes collaboration, expertise in marketing, and a commitment to advancing the industry's best practices and growth.

HQ Significance:

Its New York City location places ANA at the heart of the U.S. advertising and marketing ecosystem, facilitating close connections with member companies, industry leaders, and media organizations, and enabling it to host influential events.

Values Reflected in HQ: The headquarters reflects ANA's core values of leadership, integrity, innovation, and community, serving as a central point for fostering industry excellence and collaboration.

Location:

While the ANA's primary focus is the U.S. market, it actively engages with the global marketing community. Many of its member companies are multinational corporations, and ANA provides resources and insights relevant to their international operations. ANA collaborates with global marketing associations, is a founding member of the World Federation of Advertisers (WFA), and participates in international dialogues on marketing standards, ethics, and best practices. Its events and thought leadership often attract a global audience and address worldwide marketing trends.

Street Address:

155 East 44th Street

City:

New York

State/Province:

NY

Country:

USA

Association of National Advertisers's Global Presence

Washington D.C., USA

Address: 700 12th Street NW, Suite 700, Washington D.C. 20005

The Washington D.C. office represents ANA members' interests before legislators, regulatory agencies, and policymakers. It actively monitors, analyzes, and influences policy discussions on topics such as data privacy, advertising self-regulation, consumer protection, and First Amendment rights related to commercial speech.

Buying Intent Signals for Association of National Advertisers

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Association of National Advertisers

As of April 2025, Association of National Advertisers' leadership includes:

Bob Liodice - Chief Executive Officer
Nick Primola - Executive Vice President, ANA Global CMO Growth Council
Bill Tucker - Group Executive Vice President, Data, Technology, and Measurement
Jeannine Falcone - Group Executive Vice President, Events and Committees
Chris Oswald - Executive Vice President, Head of Law, Ethics & Government Relations
Graeme Pitkethly - Chair, ANA Board of Directors (and Chief Financial Officer, Unilever)

Investors of Association of National Advertisers

Association of National Advertisers has been backed by several prominent investors over the years, including:

Not Applicable (The ANA is a non-profit trade association. It is primarily funded through membership dues, conference and event revenues, sponsorships, and educational program fees, rather than by traditional equity investors.)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Over the last 12-18 months, the Association of National Advertisers has emphasized internal talent development, with several key promotions to Senior Vice President and Vice President roles. These appointments strengthen leadership across critical areas such as business marketing, finance, brand purpose, and member services. Major external C-suite hires or departures have not been prominent during this period, indicating stability in the top leadership team.

New Appointments:

Sonia David, Promoted to lead and expand ANA's Business Marketing Practice, focusing on B2B marketing excellence.
Brenda Armoza, Elevated to SVP to oversee and enhance ANA's extensive portfolio of conferences and member committees.
Cyndi Wray, Promoted to SVP, taking on greater leadership in the financial management and accounting functions of the ANA.
Gregg Liebman, Appointed SVP to lead the ANA Center for Brand Purpose, guiding marketers on integrating purpose into their brand strategies.
John Wolfe, Promoted to SVP to direct ANA's overall communications strategy, public relations, and serve as Editor-in-Chief for its publications.

Technology (Tech Stack) used by Association of National Advertisers

Discover the tools Association of National Advertisers uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Association of National Advertisers Email Formats and Examples

The Association of National Advertisers (ANA) typically utilizes a common professional email format. The most prevalent structure is the employee's first initial followed directly by their last name, preceding the '@ana.net' domain.

[first_initial][last]@ana.net

Format

bliodice@ana.net

Example

90%

Success rate

News and media

ANA Press ReleasesJune 3, 2024

ANA Unveils Groundbreaking New Study on Marketer Perceptions of Agency Value

The ANA released a comprehensive study, 'The Business of Agency Value: An ANA Perspective on Marketer Perceptions,' offering fresh insights into how client-side marketers assess the value and contributions of their agency partners in today's evolving marketing landscape....more

ANA Press ReleasesMay 20, 2024

ANA Launches New Initiative to Combat Ad-Supported Piracy

The Association of National Advertisers announced a significant new cross-industry initiative designed to further curtail ad-supported digital piracy, aiming to enhance brand safety and protect intellectual property rights across the digital advertising ecosystem....more

ANA Press ReleasesApril 29, 2024

ANA Introduces AI Governance Framework for Marketers

Addressing the rapid advancements in artificial intelligence, the ANA has developed and released an AI Governance Framework. This guide is intended to assist marketers in responsibly and ethically integrating AI technologies into their strategies and operations while mitigating potential risks....more

ANA Press ReleasesMarch 12, 2024

ANA Acquires Leading B2B Marketing Association ITSMA

The ANA announced its acquisition of the Information Technology Services Marketing Association (ITSMA), a leading resource for B2B marketers in the technology, professional services, and telecom sectors. This move significantly expands ANA's B2B marketing capabilities and community....more

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