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Association for Coaching (AC)'s Overview

Total employees185
HeadquartersBeckenham
Founded

The Association for Coaching (AC) is a global, independent, and not-for-profit professional body established in 2002. It is dedicated to promoting best practice, raising awareness, and professionalizing the coaching industry worldwide. The AC offers accreditation for coaches, training providers, and coaching supervisors, alongside a rich program of events, resources, and networking opportunities for its members across more than 80 countries. Its focus is on advancing the field of coaching through thought leadership, ethical standards, and continuous professional development.

Where is Association for Coaching (AC)'s Headquarters?

HQ Function

Serves as the registered office and central administrative hub for global operations, member support, strategic planning, and coordination of international activities.

Notable Features:

A functional administrative office supporting a global network. The emphasis is on operational efficiency rather than a large physical campus.

Work Culture:

Collaborative, member-centric, and dedicated to upholding professional standards in coaching. The culture supports global teamwork and remote collaboration due to its international reach and distributed team structure.

HQ Significance:

The HQ is the legal seat of the association and the central point for global governance, policy-making, and the dissemination of standards and resources to its international membership.

Values Reflected in HQ: Professionalism, integrity, collaboration, and a commitment to excellence in the global coaching community.

Location:

The Association for Coaching supports its members in over 80 countries through a network of regional co-chairs and teams. It provides global access to accreditation, professional development resources, webinars, research, publications, and networking events, fostering a worldwide community dedicated to coaching excellence and ethical practice.

Street Address:

Wisteria House, Cricket Lane

City:

Beckenham

State/Province:

Kent

Country:

United Kingdom

Association for Coaching (AC)'s Global Presence

Various Cities, Americas Region (USA, Canada, LatAm)

Address: N/A - Coordinated by regional co-chairs and teams

To support and grow the AC coaching community across the Americas, providing region-specific resources, networking, and upholding global AC standards.

Various Cities, EMEA Region (Europe, Middle East, Africa)

Address: N/A - Coordinated by regional co-chairs and teams

To cater to the diverse needs of members in the EMEA region, promoting best practices in coaching and facilitating cross-cultural exchange.

Various Cities, APAC Region (Asia-Pacific)

Address: N/A - Coordinated by regional co-chairs and teams

To expand the reach of professional coaching standards and support the development of the coaching profession within the APAC countries.

Buying Intent Signals for Association for Coaching (AC)

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Association for Coaching (AC)

As of April 2025, Association for Coaching (AC)' leadership includes:

Katherine Tulpa - Global Chief Executive Officer (CEO)
Jeannette Marshall - Global Chair of the Board
Alex Morgan - Global Director of Operations & Finance
Hetty Einzig - Global Ambassador - Professional Practice & Ethics
Dr. Annette Fillery-Travis - Global Ambassador - Research

Investors of Association for Coaching (AC)

Association for Coaching (AC) has been backed by several prominent investors over the years, including:

Not Applicable - The Association for Coaching is a not-for-profit, member-funded professional body.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major publicly announced executive hires or exits for top operational roles in the last 12 months. Leadership changes in associations, particularly for board positions, often occur through formal appointment or election processes aligned with the association's governance.

Technology (Tech Stack) used by Association for Coaching (AC)

Discover the tools Association for Coaching (AC) uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Association for Coaching (AC) Email Formats and Examples

The Association for Coaching typically uses standard professional email formats based on employee names for official communications. Common patterns include combining first name and last name, or first initial and last name.

firstname.lastname@associationforcoaching.com

Format

jane.doe@associationforcoaching.com

Example

90%

Success rate

News and media

Association for Coaching BlogMay 20, 2024

Association for Coaching Blog: Coaching Supervision in a Digital Age

An article by Wendy Marvel discussing the nuances and best practices of coaching supervision in the evolving digital landscape, highlighting adaptability and ethical considerations....more

Association for Coaching BlogApril 24, 2024

Association for Coaching Blog: The AI Coach: Revolution or Red Herring?

Mark McMordie explores the impact of Artificial Intelligence on the coaching profession, debating whether AI coaches are a revolutionary tool or a potential distraction from core coaching principles....more

Association for Coaching NewsFebruary 28, 2024

Association for Coaching News: AC celebrates its 2023 Global Coaching Award Winners

The Association for Coaching announced and celebrated the winners of its 2023 Global Coaching Awards, recognizing excellence and significant contributions to the coaching profession worldwide....more

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