Assembly is a leading global e-commerce software and data platform, acquiring and developing a suite of tools designed to help online merchants and brands scale their businesses across marketplaces like Amazon, Walmart, and beyond. By consolidating best-in-class solutions for market intelligence, operations, advertising, and analytics, Assembly empowers sellers with the technology and insights needed to optimize performance, increase sales, and succeed in the competitive digital commerce landscape. Their portfolio includes well-known brands such as Helium 10, Pacvue, and Refersion.
Global leadership, strategic planning, core technology development, corporate operations, and product innovation for the e-commerce software platform.
Modern office space designed for collaboration and innovation, featuring open-plan work areas, advanced technology-equipped meeting rooms, and amenities that support a dynamic tech workforce. Situated in a vibrant tech-centric neighborhood.
Fast-paced, collaborative, and innovative, with a strong emphasis on data-driven decision-making and empowering e-commerce entrepreneurs. The culture fosters continuous learning and adapting to the evolving digital commerce landscape.
The Culver City headquarters serves as the central nervous system for Assembly's global operations, guiding its strategy to unify and enhance the e-commerce software ecosystem. Its location provides access to a rich talent pool and a thriving tech community.
Assembly operates globally, supporting e-commerce businesses worldwide through its comprehensive software platform and distributed teams. Its global functions include providing internationally accessible SaaS tools, localized customer support across different time zones and languages, market intelligence for numerous global e-commerce marketplaces (e.g., Amazon in North America, Europe, Asia), and services that enable brands to effectively manage and scale their operations on an international level.
9920 Jefferson Blvd
Culver City
CA
USA
Address: Key office in Central London, facilitating EMEA operations.
To expand Assembly's presence in the European e-commerce market, cater to the specific needs of regional clients, and build partnerships within the local tech and retail ecosystem.
Address: Strategic office in a major business district like Jing'an, Shanghai.
To tap into the vast and dynamic Asian e-commerce markets, offer localized solutions for platforms prevalent in the region, and provide on-the-ground support for global brands expanding into Asia.
Address: Office located in Toronto's business or tech corridor.
To serve the growing Canadian e-commerce sector, provide dedicated support to Canadian businesses, and strengthen Assembly's North American footprint.
Address: Significant operational office, home to key product teams like Helium 10.
To drive innovation and development for key software solutions within Assembly's portfolio, leveraging the tech talent pool in Southern California.
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As of April 2025, ASSEMBLY Digital Commerce' leadership includes:
ASSEMBLY Digital Commerce has been backed by several prominent investors over the years, including:
Assembly has experienced significant leadership appointments in the last 12 months, including a new CEO and CFO, to drive its strategic growth and platform expansion in the competitive e-commerce software industry.
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Assembly primarily uses the @withassembly.com domain for its corporate communications. Common email formats at tech companies like Assembly include [first name].[last name] or [first initial][last name]. These standardized formats ensure professional and efficient communication internally and externally.
firstname.lastname@withassembly.com
Format
jane.doe@withassembly.com
Example
85%
Success rate
Business Wire • November 15, 2023
Pacvue, part of Assembly, announced the expansion of its enterprise software suite for e-commerce advertising to include support for TikTok Shop Ads, enabling brands to manage and optimize campaigns on the rapidly growing social commerce platform....more
Business Wire • October 18, 2023
Helium 10, a leading software suite by Assembly for e-commerce sellers, launched its new AI-Powered Listing Builder. This tool is designed to help sellers create highly optimized product listings more efficiently by leveraging artificial intelligence....more
PR Newswire • September 7, 2023
Assembly, the leading global e-commerce software platform, announced the appointment of Joe Greene as its new Chief Executive Officer. Greene is tasked with leading Assembly's next phase of innovation and growth in the e-commerce market....more
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