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ASSEMBLY Digital Commerce's Overview

Total employees101
HeadquartersCulver City
Founded2017

Assembly is a leading global e-commerce software and data platform, acquiring and developing a suite of tools designed to help online merchants and brands scale their businesses across marketplaces like Amazon, Walmart, and beyond. By consolidating best-in-class solutions for market intelligence, operations, advertising, and analytics, Assembly empowers sellers with the technology and insights needed to optimize performance, increase sales, and succeed in the competitive digital commerce landscape. Their portfolio includes well-known brands such as Helium 10, Pacvue, and Refersion.

Where is ASSEMBLY Digital Commerce's Headquarters?

ASSEMBLY Digital Commerce officeASSEMBLY Digital Commerce officeASSEMBLY Digital Commerce officeASSEMBLY Digital Commerce office
*Images sourced via web search. Rights belong to original owners

HQ Function

Global leadership, strategic planning, core technology development, corporate operations, and product innovation for the e-commerce software platform.

Notable Features:

Modern office space designed for collaboration and innovation, featuring open-plan work areas, advanced technology-equipped meeting rooms, and amenities that support a dynamic tech workforce. Situated in a vibrant tech-centric neighborhood.

Work Culture:

Fast-paced, collaborative, and innovative, with a strong emphasis on data-driven decision-making and empowering e-commerce entrepreneurs. The culture fosters continuous learning and adapting to the evolving digital commerce landscape.

HQ Significance:

The Culver City headquarters serves as the central nervous system for Assembly's global operations, guiding its strategy to unify and enhance the e-commerce software ecosystem. Its location provides access to a rich talent pool and a thriving tech community.

Values Reflected in HQ: The headquarters' design and atmosphere aim to reflect Assembly's core values of innovation, customer obsession, collaboration, ownership, and growth in the e-commerce sector.

Location:

Assembly operates globally, supporting e-commerce businesses worldwide through its comprehensive software platform and distributed teams. Its global functions include providing internationally accessible SaaS tools, localized customer support across different time zones and languages, market intelligence for numerous global e-commerce marketplaces (e.g., Amazon in North America, Europe, Asia), and services that enable brands to effectively manage and scale their operations on an international level.

Street Address:

9920 Jefferson Blvd

City:

Culver City

State/Province:

CA

Country:

USA

ASSEMBLY Digital Commerce's Global Presence

London, United Kingdom

Address: Key office in Central London, facilitating EMEA operations.

To expand Assembly's presence in the European e-commerce market, cater to the specific needs of regional clients, and build partnerships within the local tech and retail ecosystem.

Shanghai, China

Address: Strategic office in a major business district like Jing'an, Shanghai.

To tap into the vast and dynamic Asian e-commerce markets, offer localized solutions for platforms prevalent in the region, and provide on-the-ground support for global brands expanding into Asia.

Toronto, Ontario, Canada

Address: Office located in Toronto's business or tech corridor.

To serve the growing Canadian e-commerce sector, provide dedicated support to Canadian businesses, and strengthen Assembly's North American footprint.

Irvine, California, USA

Address: Significant operational office, home to key product teams like Helium 10.

To drive innovation and development for key software solutions within Assembly's portfolio, leveraging the tech talent pool in Southern California.

Buying Intent Signals for ASSEMBLY Digital Commerce

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ASSEMBLY Digital Commerce

As of April 2025, ASSEMBLY Digital Commerce' leadership includes:

Joe Greene - Chief Executive Officer
Adam Craw - President
Bryan Cano - Chief Financial Officer
Nick Canty - Chief Product Officer
Baris Alcimsir - Chief Technology Officer

Investors of ASSEMBLY Digital Commerce

ASSEMBLY Digital Commerce has been backed by several prominent investors over the years, including:

PSG (Providence Strategic Growth)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits1

Assembly has experienced significant leadership appointments in the last 12 months, including a new CEO and CFO, to drive its strategic growth and platform expansion in the competitive e-commerce software industry.

Departures

Sandeep Kella, Sandeep Kella transitioned from the Interim CEO position after Joe Greene's permanent appointment.

New Appointments:

Joe Greene, Joe Greene appointed as new CEO to spearhead Assembly's strategic initiatives and market expansion.
Bryan Cano, Bryan Cano appointed as new CFO to oversee Assembly's financial strategy and operations.

Technology (Tech Stack) used by ASSEMBLY Digital Commerce

Discover the tools ASSEMBLY Digital Commerce uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ASSEMBLY Digital Commerce Email Formats and Examples

Assembly primarily uses the @withassembly.com domain for its corporate communications. Common email formats at tech companies like Assembly include [first name].[last name] or [first initial][last name]. These standardized formats ensure professional and efficient communication internally and externally.

firstname.lastname@withassembly.com

Format

jane.doe@withassembly.com

Example

85%

Success rate

News and media

Business WireNovember 15, 2023

Pacvue by Assembly Expands Retail Media Solution to Support TikTok Shop Ads

Pacvue, part of Assembly, announced the expansion of its enterprise software suite for e-commerce advertising to include support for TikTok Shop Ads, enabling brands to manage and optimize campaigns on the rapidly growing social commerce platform....more

Business WireOctober 18, 2023

Helium 10 by Assembly Unveils AI-Powered Listing Builder Revolutionizing Product Listings for E-commerce Sellers

Helium 10, a leading software suite by Assembly for e-commerce sellers, launched its new AI-Powered Listing Builder. This tool is designed to help sellers create highly optimized product listings more efficiently by leveraging artificial intelligence....more

PR NewswireSeptember 7, 2023

Assembly Names Joe Greene as Chief Executive Officer

Assembly, the leading global e-commerce software platform, announced the appointment of Joe Greene as its new Chief Executive Officer. Greene is tasked with leading Assembly's next phase of innovation and growth in the e-commerce market....more

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