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Assaí Atacadista's Overview

Total employees53226
HeadquartersSão Paulo
Founded

Assaí Atacadista is one of Brazil's largest and fastest-growing cash & carry (atacarejo) companies, catering to a diverse customer base that includes small and medium-sized businesses, transformers (restaurants, bakeries), resellers, and end-consumers. With an extensive network of over 290 stores across Brazil, Assaí offers a wide assortment of food products, beverages, personal care items, cleaning supplies, and bazaar goods at competitive wholesale prices. The company is known for its efficient operational model, focused on providing value and a cost-effective shopping experience. Since its spin-off from GPA and subsequent listing on the B3 stock exchange (ASAI3) and NYSE (ASAI), Assaí has pursued an aggressive expansion strategy, solidifying its position as a key player in the Brazilian food retail and wholesale market.

Where is Assaí Atacadista's Headquarters?

HQ Function

The headquarters serves as the central command for Assaí Atacadista's nationwide operations, housing key corporate functions including executive management, strategic planning, finance, investor relations, marketing, human resources, legal, IT, and supply chain coordination.

Notable Features:

Strategically located in São Paulo, Brazil's primary economic and commercial hub, the headquarters facilitates access to business partners, talent, and logistical networks. While specific architectural details are not widely publicized, it is a modern corporate office designed to support a large, dynamic workforce and foster collaboration essential for managing a nationwide retail network.

Work Culture:

The work culture at Assaí's headquarters is characterized by a dynamic, fast-paced retail environment. It emphasizes efficiency, results-driven performance, agility, and teamwork to support its extensive network of stores and ambitious growth targets. A focus on innovation in cost-effective solutions, customer satisfaction, and entrepreneurial spirit permeates the corporate environment.

HQ Significance:

As the nerve center for one of Brazil's leading wholesale and retail chains, the São Paulo headquarters is crucial for orchestrating national operations, defining corporate strategy, managing financial performance, and driving expansion initiatives. Its location in Brazil's main economic center provides significant advantages in terms of talent acquisition, market intelligence, and stakeholder engagement.

Values Reflected in HQ: The headquarters likely embodies Assaí's core values such as operational efficiency, commitment to growth, collaborative teamwork, customer-centricity, and simplicity through its functional design, technological infrastructure, and the agile work environment it cultivates for its employees.

Location:

Assaí Atacadista's operations are predominantly concentrated within Brazil, where it has established a significant and continually expanding national footprint with over 290 stores across most Brazilian states. While it is a major player in the Brazilian market and its shares are also listed on the NYSE (ASAI), the company does not currently have physical retail operations or stores in other countries. Its strategic focus remains on strengthening its market leadership and expanding its reach within the Brazilian territory.

Street Address:

Avenida Aricanduva, 5555, Vila Aricanduva

City:

São Paulo

State/Province:

SP

Country:

Brazil

Assaí Atacadista's Global Presence

Rio de Janeiro, RJ, Brazil

Address: Avenida Brasil, 2295 - Caju, Rio de Janeiro - RJ, 20930-001 (Example of a major store location)

To serve as a primary supply point for small to medium-sized businesses, resellers, and bulk-buying consumers in the Rio de Janeiro metropolitan area and surrounding region. These stores are crucial for Assaí's market penetration and service delivery across various Brazilian states.

Buying Intent Signals for Assaí Atacadista

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Assaí Atacadista

As of April 2025, Assaí Atacadista' leadership includes:

Belmiro de Figueiredo Gomes - Chief Executive Officer (Diretor Presidente)
Daniela Sabbag Papa - Chief Financial Officer and Investor Relations Officer (Diretora Vice-Presidente de Finanças e RI)
Anderson Barres Castilho - Chief Operating Officer and Expansion (Diretor Vice-Presidente de Operações e Expansão)
Gabrielle Castelo Branco Helú - Legal and Compliance Director (Diretora Jurídica e de Compliance)
Wlamir dos Anjos - Commercial Director (Diretor Comercial)
Sandra Vicari - People and Culture Director (Diretora de Gente e Cultura)

Investors of Assaí Atacadista

Assaí Atacadista has been backed by several prominent investors over the years, including:

BlackRock, Inc.
The Vanguard Group, Inc.
GIC Private Limited (Singapore's Sovereign Wealth Fund)
Capital World Investors
Various other Brazilian and international institutional investors (Assaí has 100% free-float shares)

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits1

Over the past 12-18 months, Assaí Atacadista has seen key movements in its executive team, notably appointing a new CFO & IRO, a new Commercial Director, and a new People and Culture Director. These changes followed the departure of the previous CFO and reflect the company's focus on strengthening its leadership for continued growth and strategic execution.

Departures

Luis Carlos Araújo, Luis Carlos Araújo stepped down from his position as CFO and IRO.

New Appointments:

Daniela Sabbag Papa, Daniela Sabbag Papa appointed to lead Assaí's financial and investor relations strategy.
Wlamir dos Anjos, Wlamir dos Anjos took the helm as Commercial Director.
Sandra Vicari, Sandra Vicari appointed to spearhead People and Culture initiatives.

Technology (Tech Stack) used by Assaí Atacadista

Discover the tools Assaí Atacadista uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Assaí Atacadista Email Formats and Examples

Assaí Atacadista likely utilizes standard corporate email formats for its employees, typically combining parts of an employee's name with the company domain '@assai.com.br'. The most common patterns in large Brazilian corporations include [first_name].[last_name] or [first_initial][last_name].

firstname.lastname@assai.com.br

Format

maria.souza@assai.com.br

Example

75%

Success rate

News and media

ReutersApril 24, 2024

Assaí Atacadista Q1 Net Profit More Than Doubles on Lower Financial Expenses

Assaí Atacadista reported a significant increase in its first-quarter net profit, more than doubling year-on-year to 217 million reais ($42.18 million). This growth was primarily attributed to lower financial expenses. The company's net revenue also saw a robust increase of 14.1%, reaching 18.8 billion reais, and one new store was opened during the quarter....more

ReutersMarch 22, 2024

France's Casino Completes Sale of Final Stake in Brazil's Assaí

French retailer Casino Guichard-Perrachon announced the completion of the sale of its remaining 11.7% equity stake in Brazilian cash-and-carry chain Assaí for approximately 405 million euros. This transaction finalized Casino's divestment from Assaí, making Assaí a corporation with 100% free-float shares and reinforcing its market independence....more

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