Assael Architecture is an award-winning, London-based architectural practice founded in 1994 by John Assael. The firm is renowned for its expertise in designing residential-led mixed-use developments, urban regeneration schemes, and masterplans. They focus on creating sustainable, community-focused environments and have a strong portfolio of projects across the UK. Assael is recognized for its innovative approach to Build to Rent, later living, and student accommodation, consistently delivering high-quality design solutions.
The London headquarters serves as the central hub for all design, project management, client liaison, and administrative operations for Assael Architecture's UK and international projects.
The Assael Works is a RIBA Award-winning, repurposed Victorian bakery and former printworks, featuring a modern, open-plan studio environment designed to foster collaboration and creativity. It includes model-making workshops and extensive meeting facilities.
Assael promotes a collaborative, inclusive, and innovative work culture. They emphasize employee well-being, professional development, and a design-led approach, with regular social events and a supportive team atmosphere.
The headquarters embodies the company's commitment to sustainable regeneration by adaptively reusing an existing historic building. It's a physical representation of their design ethos and a hub for their creative output.
While headquartered in London, Assael Architecture has undertaken projects internationally and collaborates with partners in various countries. Their primary focus remains on the UK market, but they have experience and capability in delivering design services for global clients and projects, particularly in Europe and with an alliance in Australia (ROTHELOWMAN). Their global functions primarily revolve around conceptual design, masterplanning, and providing architectural expertise for residential and mixed-use schemes.
123 Upper Richmond Road
London
England
United Kingdom
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As of April 2025, Assael Architecture' leadership includes:
Assael Architecture has been backed by several prominent investors over the years, including:
Assael Architecture has a stable leadership team. In the past year, key internal promotions to Director level have occurred, strengthening the executive board. No significant high-level exits have been publicly reported.
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Assael Architecture commonly uses the firstname.lastname@assael.co.uk email format. This is a standard format for many professional service firms.
[firstname].[lastname]@assael.co.uk
Format
john.doe@assael.co.uk
Example
85%
Success rate
Property Week • May 7, 2024
Assael Architecture's proposals for the redevelopment of the historic Bath Press site, featuring 269 new homes and commercial space, have been granted planning permission by Bath and North East Somerset Council....more
Assael Architecture News • July 12, 2023
Assael Architecture announced the promotion of Dipa Joshi and Tim Chapman-Cavanagh to its Board of Directors, recognizing their significant contributions to the practice....more
Architects' Journal • June 20, 2023
Assael Architecture has secured planning permission for a significant residential scheme at Southall Waterside in west London, delivering 276 new homes as part of the wider regeneration project....more
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